




About Service Direct
How can we simplify a marketing strategy to help the business owner grow their business?
That was the question that started it all for us. Rewind to 2006 – our business begins with a few good clients who needed everything “web”. Before we knew it, we were building lots of websites from scratch and then watching as no one visited because no one was doing the marketing work.
Then of course it became more than just websites, everyone needed to find the right marketing that delivered the correct kind of new visitors or potential customers to our websites. And we quickly discovered that this was an intricate and complicated part of growing a business. Our clients struggled to understand Impressions and Clicks and Audiences and the different ways that marketing works and can be measured.
We consistently heard from our clients that they wished things were easier. That maybe, what if, they only had to pay for all of this Marketing stuff “when my phone rings with an actual interested caller”…?
Ta-Da!! That’s it, how about we make our clients only Pay Per Call?!

Service Direct was born. Well actually, we called ourselves Contractor Marketing Pros back then because we began by focusing on independent home service contractors, but that same concept is still driving us today.
We have been working for over a decade, learning how to identify, convert and deliver new potential customers for our clients. And we’ve stuck with the idea that we can do it all in a easy to understand Pay Per Call model.
Today we serve hundreds of clients in many different industries – from Plumbers to CPAs, Therapists to Fencing companies – we have had the amazing opportunity to grow alongside our clients. Our success has been intricately connected with the successes we’ve built with our clients. We are proud to be here and are excited for what the future looks like as we continue to grow, learn and improve.
$520M+
Revenue Generated for Our Clients
2M+
Leads Delivered to Our Clients
2000+
Satisfied Clients
The Service Direct Team

Brian Abernethy
Co-Founder, CEO

John Turpin
Co-Founder, CTO

Matt Buchanan
Co-Founder, CGO

Ryan Murphy
Director of Engineering

Daniel Perlaky
VP of Experience Strategy

Ty Alyea
Director of Lead Generation

Liam O’Gara
Senior Product Manager

Nim Levy
Senior Software Engineer

Brian Jones
Senior Software Engineer

Kevin Kanzelmeyer
Senior Software Engineer

Sarah Garcia
Office Manager & HR Generalist

Ariel Owens
Customer Support Manager

Alycia Cameron
Quality Assurance Manager

Weslee Clyde
Hubspot Operations Lead

Matthew Tarpey
Content Marketing Lead

Sarah Gibson
Quality Assurance & Client Support

Amanda Reagan
Quality Assurance

Ashtin Cordell
Client Support & Success Specialist

Jennifer Moore
Quality Assurance

Jenny Gray
Quality Assurance

Amber Kanzelmeyer
Quality Assurance

Yuying Chu
Quality Assurance

Amanda Grunewald
Quality Assurance

Katie Maris
Quality Assurance

Sarah Lane
Quality Assurance

Molly Weybright
Content Strategist

Makoto Ehrlich
Client Support & Success Specialist

Emma Mora
Client Support & Success Specialist

Yijing Shi
Junior Software Engineer

Rebecca Sharpton
Sales Account Executive

Kim Wysong
Sales Account Executive

Seth Hennings
Client Support & Success Specialist

Emily Garcia
Customer Support Representative

Jana Audley
Customer Support Representative

Mike Dorsey
Co-Founder, Advisor

Jim Finnigan
Advisor