How can we simplify a marketing strategy to help the business owner grow their business?
That was the question that started it all for us. Rewind to 2006 – our business begins with a few good clients who needed everything “web”. Before we knew it, we were building lots of websites from scratch and then watching as no one visited because no one was doing the marketing work.
Then of course it became more than just websites, everyone needed to find the right marketing that delivered the correct kind of new visitors or potential customers to our websites. And we quickly discovered that this was an intricate and complicated part of growing a business. Our clients struggled to understand Impressions and Clicks and Audiences and the different ways that marketing works and can be measured.
We consistently heard from our clients that they wished things were easier. That maybe, what if, they only had to pay for all of this Marketing stuff “when my phone rings with an actual interested caller”…?
Ta-Da!! That’s it, how about we make our clients only Pay Per Call?!
Service Direct was born. Well actually, we called ourselves Contractor Marketing Pros back then because we began by focusing on independent home service contractors, but that same concept is still driving us today.
We have been working for over a decade, learning how to identify, convert and deliver new potential customers for our clients. And we’ve stuck with the idea that we can do it all in a easy to understand Pay Per Call model.
Today we serve hundreds of clients in many different industries – from Plumbers to CPAs, Therapists to Fencing companies – we have had the amazing opportunity to grow alongside our clients. Our success has been intricately connected with the successes we’ve built with our clients. We are proud to be here and are excited for what the future looks like as we continue to grow, learn and improve.