What Can I Expect to Pay for an Appliance Repair Lead?
With Service Direct, our appliance repair partners typically pay between $25 and $50 per lead. The higher your cost per lead (CPL), the more money we are able to allocate toward making sure your company appears high up in the results when someone searches for appliance repair leads. For your business to be as successful as possible, we recommend allotting as much money as you can toward your CPL. That is the best way to provide us with the adequate resources to make sure our partnership is successful.
Does this mean that you pay that cost per lead for every single phone call your business receives? Absolutely not! At Service Direct, we only charge you for leads that have the potential to turn into a new appliance repair job, or what we call billable leads. This means you won’t be charged for spam calls, wrong numbers, or returning customers. Plus, while many other lead generation companies will try to lock you into a long term contract or fight you tooth and nail for every cent, we trust that our business will speak for itself. Our business model works to keep our customers happy and successful without all of the extra stuff.
How to Generate Appliance Repair Leads
One of the largest problems for appliance repair companies is distinguishing themselves from large corporations. What is it about your company that makes you the better choice over the seemingly more convenient home improvement corporations? Chances are, you offer many value propositions that make you the more desirable choice, such as extended warranties, discounts, and more! Those are the things you want to focus on when looking to increase your lead volume.
By promoting those options on social media, visibly on your website, and making sure your potential customers know about them when they are on the phone with you, you are already making yourself more desirable.
Generating appliance repair leads is only one piece of a successful business strategy! The way you handle sales tactics when you get a potential customer on the phone is another important part. You are an appliance repair specialist but you are also a salesperson! When Service Direct gets you that client on the phone, it’s like hooking a fish: the potential customer is on the line, but you have to do the right things and promote your business to reel them in.
Appliance Repair Online Marketing Tips
Whether you are brand new to the appliance repair industry or have put in years into your business, there are always things you can do to increase your marketing strategy. The first step is to make sure you have a high-quality website that reflects your expert appliance repair services. When a new customer visits your website, you want them to know straight away that you are the professional, put together appliance repair business that they’ve been looking for.
But how do you get customers to visit your website? This is where online marketing comes into play. When a potential customer searches for appliance repair services on Google, Bing, Yahoo, or any other search engine, you want your website to appear near the top of the results. That can be achieved through many tactics, all of which fall under establishing an effective marketing strategy. But be warned, if you are not fully dedicated to researching and constantly updating your search engine marketing strategy, your website’s success will falter.
Understanding Appliance Repair Pay Per Call
Depending on how long you have been in the appliance repair business, you may or may not be familiar with a typical pay per call marketing system. At Service Direct, our services allow you to speak directly with a customer about their appliance repair needs in real time. This way, you don’t have to go through the back and forth of emailing or filling out forms and can get the job right there. So as long as you answer your phone, you are guaranteed to talk with the customer — no middle man or jumping through hoops involved!
As a business owner, you know what it takes to be successful in the appliance repair industry. You know the answers to what customers are asking and you probably even know what propositions are going to make them more likely to hire you for a job. You are able to get on the phone in real time and talk through opportunities and potentials. That’s why pay per call and a partnership with Service Direct works: we create the space and opportunity for you to do what you do best — sell, sell, sell!