Tired of chasing stale attorney leads? Service Direct generates exclusive attorney leads online, taking the complexity and risk out of growing your law firm. With our lead generation platform there is no cost to sign up and you decide your cost per qualified lead.
See How Our Leads Marketplace Works
Now Growing Your Business Is As Simple As Answering Your Phone.
SEE HOW MANY LEADS WE HAVE IN YOUR AREA
Our Marketplace generates over 2,000,000 Phone Call Leads Across the United States each month.
See how many we generated in your area last month!
How We Generate Exclusive Attorney Leads
Tell Us What Leads You Want
When it comes to getting attorney leads, not all services are the same. With Service Direct’s proprietary leads Marketplace, we allow your firm to choose the types of clients you want to receive. Whether it’s DUI cases, family law, or any other number of case types, we let you choose the type of legal work your firm focuses on.
Not only that, but when you sign up, we allow you to choose the exact zip codes you want to focus on. Our lead generation platform then goes out and focuses on that area you want clients, so you know when we make your phone ring it’s going to be the ideal client for your law firm.
Tell Us How Much You Want to Pay
Not all lawyers are the same, and not all clients are the same. There can be a wide disparity in the costs law firms charge for their services, and the average value of a case can vary wildly based on the type of legal help the client needs. So Marketplace, we give you the power, control and flexibility to choose your price per lead based on the type of legal lead you want.
When you sign up, just add a price point for each lead type that your firm is comfortable with. If your price point is competitive, we’ll be able to drive calls to you from people in need of the type of legal help you selected. Once you’ve had a chance to analyze your ROI with us, you can then change your lead price based on the results.
We’ll Drive Exclusive Leads to You
We have spent over 15 years truly understanding every facet of online legal marketing. And if there is one thing we’ve learned over the years, it’s that remaining an expert marketer these days is a full-time job. Does your firm have the capacity to be expert marketers and expert lawyers? Probably not, and that’s where our Marketplace comes in…
We spend every day trying to understand how to get your firm in front of potential clients at the exact moment they need your legal counsel. We are constantly partnering with new websites and mobile publishers, ensuring wherever people are looking for your services, we’ll have a chance to connect them to you in real-time!
You Track Your ROI
Most law firms don’t have unlimited marketing budgets. That means any marketing service needs to prove its value, but the reality is very few can. In fact, in many cases it’s nearly impossible to even track where leads are coming from, how much is spent, and how much revenue is generated. That type of opacity makes growing your law firm a challenge.
With Service Direct, we make tracking your results through our lead generation services simple. Our mySD dashboard gives you 24/7 web and mobile access to everything in your account. You can even tag leads that turn into clients, add revenue you generate, and know your ROI to the dollar.
Growing Your Service Business Has Never Been Easier
We take the risk and complexity out of marketing your business.
No Set-Up Fees
Create your account for free and only pay for valid Leads.
You Control The Cost
Choose your Lead Price based on the value you see and the amount of Leads you want.
No Contract
There is no term contract so if you aren’t seeing results you can cancel at any time.
Proven Results For Our Clients
15 years of driving real revenue growth for our local service companies.
$520M+
Revenue Generated for Our Clients
2M+
Leads Delivered to Our Clients
2000+
Satisfied Clients
Curious how many Leads we have in your Area?
How Much Does It Cost?
We give you the control and flexibility to grow your business, your way.
Lead Volume
The more you are willing to spend, the more Leads we can get your business.
Service Area
More competitive areas of the country command higher Lead prices.
Service Category
The greater the value of a new customer, the more expensive it is to get a Lead.
How to Get Attorney Leads Online
Developing and maintaining successful online attorney marketing can take up a lot of your time and money. In the information age, your potential new clients hold the power of the internet in their pockets and often reach out to these devices when they’re in need of a service. Professional marketers know that the buying power is online and with that comes a variety of ways to build your online presence and generate leads for your law firm online.
Before your next client can choose you, they have to be able to find you. When someone needs an attorney, they turn to search engines like Google, Yahoo, and Bing. Traditionally, attorneys rely on pay-per-click advertising to push their existing website to the top of web searches. But pay-per-click is tough. In a highly competitive industry, buying clicks can quickly become expensive and deplete your marketing budget before you ever see a significant return on investment.
But generating attorney leads online doesn’t have to rely on pay-per-click advertising alone. Social media, blogging, SEO marketing, and pay-per-call solutions can work together as part of your larger marketing framework to help your law firm become a leader in the industry and pick up some valuable clients along the way.
With Service Direct, you are buying real-time, exclusive attorney leads on a pay-per-call basis.
Buying Attorney Leads Online – Dos and Don’ts
Whether your newly established law firm is looking to find its first case or you want to dominate as the top law firm in your area, choosing the right marketing solution is vital to your firm’s success. In addition to thoroughly vetting your potential marketing partners, when it comes to marketing your law firm online, consider the following:
- DO find a marketing partner with a proven track record of helping other attorneys generate leads online.
- DON’T simply choose the quickest or cheapest way to buy attorney leads.
- DO choose a partner who is dedicated to providing transparent performance data to help you evaluate your ROI.
- DON’T waste your money on shared leads. Find a marketing partner who will provide you with exclusive attorney leads you’ll never have to fight for.
- DO research every potential partner’s user reviews and obtain a reference when possible.
- DON’T try to do it all yourself!
Despite the growing number of attorney marketing agencies available, finding the right partner doesn’t have to be a daunting task if you consider these best practices when making your choice. With a little research and effort, you can avoid marketing scams and instead find a partner committed to generating high-quality, high-converting attorney leads online.
How Does Attorney Pay-Per-Call Work?
If you’ve spent any time researching online attorney marketing, you’re most likely familiar with pay-per-click advertising and SEO. While these strategies are a welcome addition to your law firm’s marketing framework, they can take a long time to produce results. Plus, these tactics often take a lot of effort to maintain and costs can easily eat up your marketing budget before you know what hit you.
In contrast, just as its name suggests, pay-per-call (sometimes referred to as “pay-per-lead”) advertising ensures you only pay for calls you receive from real people seeking your representation, allowing for a much larger return on investment than spending your entire marketing budget on expensive clicks. When you pay-per-call, versus paying per click, your money is going towards landing potential clients who already have made the decision to choose your firm rather than anyone who may click on your ads who may or may not even have the intent to hire a lawyer.
One of the best parts about only paying for actionable leads is how much time you will save marketing your law firm. Because your pay-per-call partner will do all the heavy lifting of getting your name in front of real potential clients who are searching for legal services, you are saving hours of work researching and building ad strategies, adjusting bids, and optimizing your ad performance. With pay-per-call all you have to do is answer your phone and do what you do best – serve your clients.
How Much Does Online Marketing Cost for Attorneys?
It’s no secret that buying clicks for keywords like “attorney” or “lawyer” is an expensive strategy. In fact, these keywords often exceed $100 per click! With that in mind, it’s not uncommon for a law firm to spend tens of thousands of dollars on PPC advertising every month – especially if you’re unfamiliar with running successful ad campaigns. That said, with the right bidding strategy, paid traffic is an excellent way to find new clients from a variety of sources including search engines and social media.
With pay-per-call attorney marketing, you pay significantly less for your efforts and spend far less time weeding through potentially bad clicks to find a client you can actually help. This way, you’re seeing a return on your investment much quicker than you might with other marketing strategies. Because you’re not paying for bad clicks with pay-per-call, you assume far less risk with this type of advertising strategy.
Search engine optimization (SEO) is another way to make sure your law firm is found online. SEO works by building your website’s authority on a set of keywords your target audience is likely to search and providing rich, valuable content that search engines will naturally put higher in search results. While you can do SEO in-house, because SEO takes a lot of time to manage, many attorneys find a qualified partner to manage their efforts. A qualified SEO partner will typically charge anywhere from $2,000 to over $10,000 a month depending on the workload and competitiveness of your industry.
Tips for Marketing Your Law Firm Online
When drafting your new marketing plan, we recommend these tips to get the most out of your attorney marketing efforts:
Diversify your marketing sources.
One of the best pieces of advice any law firm, new or old, can adopt when considering their marketing strategy is to diversify. Relying on one source for new client acquisition will increase the likelihood that you’ve missed an opportunity to meet your clients where they exist online. Creating a well-rounded marketing plan is the best way to ensure you have the most opportunities to build new client relationships.
Bring in new clients with valuable content.
Offering legal advice could seem counterintuitive, but when you think about the journey your clients take to find you, it often starts with researching their situation. FAQs, long form blog posts, or even case studies all help your company’s website rank organically on search engines, but most importantly, help build trust and authority with your target audience. With literal billions of searches occurring every day, you want to make sure your name is present in the conversation and the best way to do so is with keyword-rich, high-value content.
Make sure you are listed on various legal directories.
While direct advertising is one of the primary ways your new clients will find you, many consumers still visit directory sites, like lawyers.com, when they are searching for an attorney. These directories allow the user to input their location as well as the type of legal trouble in which they find themselves. Getting your law firm listed is sometimes free, but in many cases you will incur a nominal fee. Here are a few popular directories to get you started:
Build your brand and generate leads via social media.
Social media is one of the single most valuable tools any business owner can use to build their client base. Social media provides an avenue for companies to humanize themselves and interact directly with potential, current, and past clients. It also helps to cultivate your brand and display your core values for anyone who engages with you on social. When done correctly, social media can also be an excellent source for client acquisition, especially as more and more platforms are exploring the idea of offering their own paid ads.