What’s Auto Body Shop Pay Per Call?
Pay per call, otherwise known as pay per lead, is simply paying for each call your business receives from potential leads. Many marketing firms use pay per call as mobile searches seem to become more and more popular each year. For instance, a study showed in 2013 mobile searches made up 16.2 percent of worldwide traffic. In 2019, that percentage increased up to 52.2 percent of worldwide traffic on mobile devices. That’s one of the reasons why pay per call is such a common and successful strategy for lead generation.
When you begin looking into different pay per call companies, make sure you know exactly what leads you’re paying for. Sometimes companies want to charge you for any call whether it’s spam, a wrong number, a lead from months ago that’s been sold dozens of times, or shared leads that usually result in bidding wars. At Service Direct, you’re only paying for exclusive leads that have real potential in turning into a customer. We don’t charge our clients for anything that doesn’t have the potential to grow their business, and that’s how we think it should be. So keep an eye out for pay per call companies who don’t have your best interest in mind.
Auto Body Shop Online Marketing Strategies
With technology being such a significant part of our society today, a great deal of advertising is done simply online. Whether it’s your website, social media, or email campaigns, online marketing is a great way to get people talking about your business.
Build Your Social Media Presence
Social media is one of the best marketing tools because it creates a platform for you to establish a public relationship with your clients. Whether you’re using Facebook, Instagram, Twitter, or all of them, it’s a great place to post before and after photos and let clients know about your company culture! The more consistent you are with your brand voice and your activity, the better. If people have questions about your company, they’re more likely to reach out if they see you have a fast and high response rate. Plus it gives people a feel of how your customer service is and it makes it convenient for them to see reviews or posts of happy customers on social media who have tagged you.
Polish Your Website
Make sure your website is only helping your chances of lead generation, and not the opposite. It should be clean, easy to navigate, display your phone number at the top of the page, and use keywords so your website shows up when searched. Most importantly, it must be mobile friendly as most searches happen on mobile devices. Images and videos are fantastic to have on your website, but don’t forget to compress the images as a file too large might create a loading problem for your website and patience is a thing of the past. People will not wait longer than 3 seconds for a website to load when clicked on, so make sure yours is accessible.
Answer Your Phone
Last but not least, answer your phone! Simply picking up your phone is one of the best things you can do as an auto body shop business. Whether the person has a question about pricing, they’re checking on time, or they need directions, answering the phone will always get you one step closer to closing a deal. Even if the person calling doesn’t end up using your services, they’ll at least know that you have excellent customer service and can recommend you or keep you in mind for the future. If you’re choosing a pay per call business to help with lead generation, that’s even more reason to answer your phones!
How Much Do Auto Body Shop Leads Cost?
Auto Body Shop leads typically cost around $8 to $33, while an average body shop repair can cost anywhere between $300 and $7,500 depending on how large the repair or service is on the vehicle. So the good news is, if a $30 lead turns out to want a showroom-quality paint job, you’ll be getting a much larger bang for your buck! That’s why we believe quality over quantity is always best.
When you sign up with a lead generation company, you will have a set cost per lead (CPL) that is spent on each call. The important thing to know about CPL is that it directly affects how much will be spent on advertising. For example, the higher your CPL, the more your marketing firm can put towards keeping your company at the top of search results on search engines like Google. With Service Direct, you have the ability to adjust your CPL at any time, for any reason. Whether you’re wanting to save money on costs or you’re wanting to increase your CPL to see more lead generation, it’s in your control.
Signs of Low Quality Auto Body Shop Leads
It’s always good to know some good signs to watch out for before partnering with a company that you’re trusting to help grow your business. One thing to look out for is companies that require signing a long-term contract with them before they’ve proven successful results. They want you to pay them before they provide any of the leads they’re promising you as it assures them they’ll get their money whether or not they generate any leads for you. It’s best to choose a business who’s services speak for themselves. If they’re a trustworthy company, they will have no issue displaying a proven track record of success from their lead generation strategies.
Watch out for companies with abnormally low CPL’s. If it seems too good to be true, it probably is. As mentioned previously, some marketing companies charge for low quality leads like wrong numbers, spam calls, etc. If you come across a company charging only $1 per lead, that’s a good indication that you’re not paying for exclusive leads. When it comes to lead generation companies, you get what you pay for, and quality is always better than quantity.