What is Auto Insurance Pay Per Call?
Pay per call (also known as pay per lead) is a popular marketing strategy to bring more leads to small businesses. Because most searches are done through mobile devices, the convenience of clicking a phone number to immediately contact a company makes pay per call a very successful lead generation strategy. However, not every pay per call company is equal. Some companies charge for calls like spam, wrong numbers, resold leads from months ago, or shared leads that result in bidding wars. It’s best to look into companies whose goals are in line with yours, and are incentivized to help you succeed.
At Service Direct we provide real, exclusive leads so the only calls you’re paying for are those that had a true potential in becoming a customer. All you have to do is answer your phone! Most marketing companies have a set cost per lead (CPL) which is the amount you spend on each lead or phone call you receive. With us, you’re not locked in to a CPL when you sign up with us. That’s right, you can adjust your CPL at any time to fit your business needs.
Do’s and Don’ts of Auto Insurance Marketing
Do spend some extra time on your company website to make sure it’s up to today’s standards in load time, clean aesthetics, and easy-to-find phone numbers and services. Most importantly, make sure your site is mobile friendly! Most service searches are done on a mobile device, so if your site is not equipped for mobile use, you will be missing out on a lot of potential auto insurance leads.
Don’t sign up with a company that requires a long-term contract before providing any results. This is a way for marketing companies to ensure they get paid whether or not they hold up their end of the bargain. A trustworthy company will let their services speak for themselves. Reputable lead generation companies should be proud to showcase their successful track record before you sign anything, and provide you with any information you need before making your decision.
Do utilize social media as a marketing tool to bring more traffic to your business. So long as you are keeping personal information between you and your clients, social media is a great place to showcase your auto insurance business values, services, photos, and testimonials. The more active you are with posting as well as responding to questions and reviews from your customers, the more comfortable of an experience it creates for potential clients. It lets them know you are actively engaging with your clients and easy to get a hold of. Quick response and communication is an absolute must when trusting an auto insurance company; don’t be afraid to showcase that!
Will Auto Insurance Leads Break Your Bank?
When looking into lead generation costs, it’s important to make sure you’re paying for quality over quantity. The last thing you want to do is spend a fortune on leads that never turned into customers, or worse, never even had the potential to do so. For example, if a lead generation company is only charging $1 per lead, it could be a sign of low-quality leads that will come in larger amounts, but will have a lower potential of turning into real jobs. These could be anything from shared and resold leads to wrong numbers and spam.
At Service Direct, our auto insurance leads cost between $30 to $75 per lead. While an average cost of auto insurance in the United States is about $129 per month, adding up to around $1,548 per year. It’s important to verify that your return on investment is high when partnering with a marketing company so that you can make a much bigger bang for your buck. A higher CPL is typically better for lead generation as it allows our advertising experts to spend more on getting your search results to show up at the top of popular search engines like Google. But as stated previously, you have full control over your CPL and can adjust it at any time to fit your needs.
Best Practices For Auto Insurance Lead Generation
The best thing you can do is answer your phone! If you decide to partner with an auto insurance pay per call company, the job isn’t won as soon as your phone rings, it’s up to you to close the deal. We recommend spending time training your team on best sales practices so that you’re getting the most out of your auto insurance lead generation experience. Don’t be afraid to tell potential customers what makes you different from other auto insurance companies and be informative on what you can help with!
Be open to improvement. Whether it’s communication with your team and customers or it’s an entirely new business transformation to improve your customers’ experience, there is always room for improvement in any auto insurance business. Have you ever been on the phone with someone that talked over you or you could just tell the person wasn’t listening to you? Doesn’t make for the best experience, right? That’s a quick way to get a potential customer to turn the other direction, so it’s important to acknowledge, understand, and empathize with your customer’s situation. The more effort you put into making the customers happier, the more auto insurance lead generation you’ll see.