What is Basement Waterproofing Pay Per Call?
The most important thing to do before partnering with a lead generation company is to understand how their services can get you more leads. Pay per call companies like Service Direct use keyword bidding and other advertising strategies in order to connect clients with people actively searching for their services. But pay per call isn’t the only strategy that generates leads. Researching other tactics like pay per click and shared leads vs exclusive leads will be helpful when deciding which strategy will work best for you!
At Service Direct, we provide exclusive leads in real-time, meaning you won’t have to compete with other companies seeking leads. All you have to do is answer your phone and close the deal! But it’s important to understand that not all pay per call companies are made equal. For example, some will charge for anything from spam calls and wrong numbers to resold leads from months ago. We understand spam calls are frustrating enough on their own, let alone paying for them. At Service Direct, the only leads you pay for are the ones that have true potential of turning into clients!
Basement Waterproofing Lead Generation Cost
At Service Direct, our basement waterproofing leads cost $25 to $150 per lead. We recommend setting your cost per lead (CPL) as high as possible as it allows our expert advertisers to be more competitive with keyword bidding and ensuring your services are showing up at the top of search engines like Google. $150 per lead might sound expensive, but when considering the average cost of basement waterproofing ranges anywhere between $1,920 and $6,493, even booking just one lead has the potential to result in a large return on investment! We also understand how important it is for a business owner to be in full control of finances, which is why we allow our clients to optimize their cost per lead at any time for any reason. Whether you’re overbooked and wanting to slow down or want to increase your lead volume, it’s up to you!
No matter which lead generation company you partner with, it’s important to pick one that has your basement waterproofing company’s best interests in mind. Quality over quantity will always result in higher success for both parties. For example, seeing leads as low as $1 may be tempting, but those leads could be anything from spam calls, wrong numbers, to resold leads that are not designed to convert. No one should have to pay for calls that have zero potential of turning into clients. Make sure to read reviews and ask for proven track records of success when researching different lead generation companies for the best results!
Basement Waterproofing Digital Marketing Tips
Build a Website that Converts
Trying to grow your business without a high quality website is almost impossible. People view company websites as a reflection of the company itself. If your website seems neglected and not up to standards, your business could be perceived as lacking professionalism as well. Thankfully there are many helpful tips on building a website that converts. But a good start is making sure it’s mobile-friendly, easy to navigate, informative without being overwhelming, and shows your contact information at the top of every page!
Become a Social Media Guru
Without the platform of social media, it would be difficult to actively engage with clients on a daily basis and promote exciting new details about your company that might catch people’s attention. Not only that, social media is a fantastic free tool to show a different side of your company than your website does that’s more public by posting company photos, sharing company culture and values, and showcasing winning testimonials. The more you communicate with your clients and potential clients publicly, the more committed you will seem to ensuring your clients have a positive experience with your company from start to finish.
Basement Waterproofing Lead Generation Best Practices
Answer Your Phone
Simply picking up your phone when partnering with a lead generation company is one of the most important things to do if you want to see results. We know that might sound obvious, but you’d be surprised how many people miss out on gaining new clients because they’re not picking up. If the phones go unanswered, it only gives potential clients the opportunity to reach out to other basement waterproofing companies in the area that are more diligent about answering their phones. We know spam calls can be annoying, but listening to spam calls will be well worth it as answering your phone every time it rings significantly ups your chances of gaining new clients.
Don’t Sign a Long-Term Contract Before Seeing Results
It’s important to understand that signing a long-term contract before seeing results is a risk for your business. Once you sign the contract, it ensures the lead generation company they will get paid regardless of whether or not they deliver the results. This does not mean your results will not be delivered, just be aware that in this case the company is protected and you’ve lost money that didn’t end up growing your business. It’s best to partner with a company that lets its services speak for themselves and understands that not everyone will be a perfect fit.
Train Your Employees on Key Customer Service Tips
You want to make sure that your company is on the same page when it comes to sales and customer service. After all, picking up the phone is only half the battle. If you or your employees are having trouble closing the deal, no amount of digital marketing or lead generation can fix that. Focusing on things like listening to your clients instead of hearing them, effectively communicating, and setting clear expectations will be a huge help in building client confidence in your business.