How to Get More Bathroom Remodeling Leads
No matter what stage you are at in your digital marketing journey, your biggest concern is likely how to get more bathroom remodeling leads online. This can be a daunting task for even the most adept marketers, which is why it may be in your best interest to utilize as many tools as you can. These tools can include anything from hiring a pay per call marketing company and investing in social media advertising, to focusing on remarketing techniques and learning how to use data insight technology.
What exactly is data insight technology? Tools such as Google Analytics, Facebook Pixel, and other data insights allow you to glean important information about your audience so you can clearly identify your successes and shortcomings. You’ll want to know what search terms potential customers are using when searching for bathroom remodeling, where they spend their time online, and what brought them to you. Familiarizing yourself with data insights can be a major hurdle, but once you’ve crested that hill you’ll find a wealth of information to aid you in your marketing journey.
Marketing for Bath Remodeling
While you are investing the time and money into learning how to effectively use data insight technology or searching for a pay per call company that fits your needs, you may be wondering if there is anything you can do in the meantime. The answer, of course, is yes; there’s always something that you can do to boost your business and its marketing journey. A common mistake made by sage business owners and newbies alike is forgetting to keep their website up-to-date. Just having a website is simply not enough. You’ll want to optimize it for high conversion by consistently updating testimonials, images, and content to reflect your business at its most recent state.
We would recommend getting in the habit of updating your website’s content once a week. You may be thinking, “Once a week! I don’t always have new content or updates every week.” That’s not only okay, it’s par for the course for most small businesses. Establishing a schedule is more about getting in the habit of updating your site so that when you do have new testimonials or images to add, you won’t forget to do so. The great thing about embarking on a digital marketing journey is that every step, no matter how small, helps boost your business and move you in the right direction!
Bathroom Remodeling Pay Per Call vs. Pay Per Click
If you’ve done some research you may have seen something called pay per click marketing. At first glance, pay per click may seem like an enticing option. The cost per click is often very low, sometimes as little as $1 or $2. Your instinct may be to assume this option is much more cost effective and will therefore lead to a greater profit for you. Unfortunately, that’s how many bathroom remodeling companies find themselves trapped in a contract that ends up blowing through their marketing budget before they see any real progress.
With pay per click, you pay for every click regardless of the intent of the user, so you could spend hundreds of dollars on clicks that have no chance to turn into a lead. This also means that pay per click marketing companies have no incentive to go the extra mile and ensure your success. They get paid regardless. The difference with pay per call is that you only pay for calls coming from a new customer seeking your services. Now, you still have to do the work to close the deal, but that’s the easy part for an experienced business owner like you!
Keeping these key differences in mind when looking for a marketing partner will help make sure you don’t get stuck in a less-than-ideal situation with a company that only cares about making money rather than your success.
How Much Can I Expect to Pay for Bathroom Remodeling Leads?
At Service Direct, our bathroom remodeling partners typically pay between $200 and $600 per lead. This number, also known as your cost per lead (CPL), is set by you and directly determines how much our advertisers are able to spend on getting your business noticed by new customers. In the simplest sense, the more money you allocate to your CPL, the more leads you will get. Conversely, if you choose to allocate fewer funds, you will receive fewer leads. This level of control can be helpful for when you have a number of projects in the works and can’t take on any new clients. In that circumstance you would want to lower your CPL, thus bringing in fewer leads. You can adjust your CPL at any time.
So does this mean you pay between $200 and $600 for every single call you receive whether or not you book the job? Not exactly. At Service Direct you only pay for leads that have the potential to turn into a job from a new client. That means you won’t be paying for spam calls, wrong numbers, or return customers. But you will pay for all new customers regardless of whether you book the job, which can seem frustrating. When it comes to price shoppers and people who aren’t 100% sure they even want to remodel their bathroom, you’ll need to embrace the salesperson in you and make sure you tell every customer why they should book your services.
Because when it comes down to it, the number one thing you’ll need to take your business and your marketing journey to the next level is high-quality sales tactics. You know many people will want to remodel their bathroom, now you just have to convince them of it!