Getting Started With Carpentry Digital Marketing
When it comes to digital marketing, there are two key elements your carpentry business must have to develop a successful strategy. The first of these essential elements is a high-quality, mobile-friendly website that reflects the level of carpentry work you can offer to your customers. You’ll want your site to be clean, concise, and professional by displaying your contact information prominently and often. You can also use your site to boost your customer base by displaying photos of previous jobs, highlighting positive testimonials, and using commonly searched carpentry words in your content so that your business shows up near the top of search results on Google!
The second key element to ensuring your digital marketing strategy is effective is as simple as picking up the phone when people call! Though this may sound obvious, you might be surprised at how many jobs are lost when a carpentry company doesn’t answer the phone every time. Spam calls and solicitors can be frustrating, but the few moments you spend answering those calls will be worth it when you pick up the phone and find a new customer and a job on the other end. Whether you are advertising on social media, publishing engaging blog posts, or are looking for success through lead generation, diligence with answering the phone is key to finding the results you desire.
Understanding Carpentry Pay Per Call
Whether you are just getting started in the carpentry industry or you have been running a business for years, pay per call lead generation might be a foreign concept to you. Lead generation companies like Service Direct use search engine optimization and keywords to connect potential customers to your company in real time. That way, all you have to do is answer the phone and sell your services. Many carpentry businesses see success with lead generation because it helps take a large portion of the guesswork out of digital marketing, allowing you to focus on operating a business and providing expert carpentry services as the calls start pouring in!
It’s important to remember that not all lead generation companies are made equal and thoroughly researching your options is essential to finding a successful partnership. Understanding the difference between shared and exclusive leads, pay per call versus pay per click, and the unique tools each lead generation company offers will help you figure out what works best for your carpentry business. At Service Direct, we provide exclusive, pay per call leads that are designed to convert. This means that you won’t be competing with any other carpentry companies in your area for our leads. Our advertising tactics take the intent of the customer into account, which allows us to connect you with people who are ready to take the plunge and hire an expert carpenter for their next job.
How Much Do Carpentry Leads Cost?
At Service Direct, our carpentry partners typically pay between $15 and $50 for a lead. This number, also known as your cost per lead (CPL), directly affects how aggressive our advertising team can be with driving you leads. Because of that, we recommend allocating as much of your marketing budget as you can to your CPL in order to receive the lead volume you desire. However, we also understand that as a business owner, you need to have complete control over your finances and spending. That’s why we allow you to raise and lower your CPL at any time. If you are overbooked and need to reduce the calls you’re receiving through Service Direct or you are looking for a boost in customers, you can lower or raise your CPL accordingly.
As the owner of a carpentry business, you might be thinking that $50 is a lot of money to pay for one call. But, when you consider that the average carpenter makes between $20 and $30 an hour, you’re looking at a potentially large return on your investment with our services. Plus, we know how frustrating wrong numbers, spam calls, and solicitors can be. That’s why we only charge you for calls from real, potential new customers who are actively seeking services you offer. Your satisfaction is our top priority and we know that asking you to pay upwards of $50 for a wrong number is not the way to ensure your happiness. When you pay for a lead through Service Direct, you will know with 100% certainty that it is from a real person looking for your carpentry services!
Do’s and Don’ts of Carpentry Marketing
Do remarket your carpentry business.
Customer remarketing may be a foreign concept to you, but it is an invaluable tool to bringing in new customers and keeping your current ones coming back. Remarketing tools can be anything from asking for referrals and testimonials to offering seasonal specials and first-time customer offers. Whether you are targeting new customers or repeat ones, you are likely to find increased success by offering these unique and valuable deals. Sometimes all it takes is one discount or seasonal special to set your carpentry business above your competitors.
Don’t try to use too many marketing tactics at once.
Perhaps one of the most common mistakes carpentry business owners make when venturing into the world of digital marketing is trying to implement too many strategies at the beginning. If you are not familiar with digital marketing tactics, you are likely to see the most success by keeping it simple and taking it slow. This means picking one social media platform to build a presence on or focusing on generating more positive reviews before writing long-form blog posts. By focusing on one step at a time, you will become more comfortable with digitally marketing your carpentry business and over time will be able to juggle more strategies.
Do remember to stay positive and stick with it.
As a general rule of thumb, things that seem difficult at the outset tend to get easier as you practice, learn, and discover what works best for your carpentry business. Marketing is no exception. It’s crucial that you stick with your efforts and exercise patience as digital marketing is generally not a quick fix to boost your customer base. Instead, you will likely see the customers start to trickle in as you discover what works for your carpentry business. Eventually, once you get the hang of digital marketing strategies, you’ll truly begin to see the customers pour in at a greater volume.