What is Carpet Cleaning Pay Per Call?
Pay per call is a successful lead generation strategy for home service businesses like yours! With pay per call, you pay for each valid lead that makes your phone ring! Since most searches are done on mobile phones, simply clicking a phone number makes it very convenient for anyone searching for local carpet cleaning services. Rather than pay per click, where there’s no guarantee people are interested in your services just by clicking on an ad, you have the advantage of someone already considering your services and contacting you for more information. From there, all you have to do is close the deal!
It’s important to be aware when searching for a trustworthy pay per call partnership that not all pay per call companies are created equal. Some companies will charge for all leads, disregarding whether they’re wrong numbers, spam calls, shared leads that result in bidding wars, or resold leads from months ago. At Services Direct, we provide exclusive, valid leads that have real potential of turning into a customer. Plus, our clients have full control of their cost per lead to meet their financial business needs. Whether you want to increase your CPL for more lead generation, or you’re over booked and want to slow down, it’s your decision.
How Much Does Carpet Cleaning Pay Per Call Cost?
At Service Direct, carpet cleaning leads can cost anywhere between $10 and $100 each. As you know, a whole-home carpet cleaning job can range from $175 to $600 depending on how big the home is. So the good news is you’ll get a huge return on investment for each lead that turns into a customer. For optimal results, we suggest setting your cost per lead as high as possible as it allows our advertisers to be more competitive with ads and get your search results to appear at the top of popular search engines like Google. As mentioned earlier, you have full control over your CPL and can change it at any time for any reason.
Something to keep in mind before you decide which marketing company to partner with, is to be aware of prices that seem too good to be true. For example, prices as low as $1 may sound tempting, but those leads could be anything from shared leads, resold leads, to just spam calls and wrong numbers. Quality over quantity will always deliver the best results. If a marketing firm asks you to sign a long-term contract before providing any results, that’s a sign that they’re more interested in getting paid than they are seeing your company succeed. At Service Direct, we let our services speak for themselves and are happy to show our proven track record of success and answer any questions you might have about our pay per call services!
Best Marketing Ideas for Carpet Cleaning Lead Generation
Building a superior, user-friendly website is one of the best efforts you can make towards marketing your carpet cleaning business. The website is often the first impression when a client is searching for home services and can be the deciding factor on whether or not they choose to call your number. To steer them in the right direction, it’s best to have a simple design that is aesthetic and reflective of your brand but not distracting from the information on the page. A great way to display valuable information in a quick, visual way is to use infographics on your site. The quicker the searcher understands your services and sees the issues they’re having displayed on your website, the quicker they’ll make a decision to call.
Don’t forget about social media! It’s one of the best marketing tools out there because of its vast popularity and abilities to reach wide audiences. Not only is it a great way to promote any special offer or display your knowledge on your carpet cleaning services, it’s also fantastic for displaying your 5 star testimonials and actively engaging with your clients or potential clients on a daily basis. Plus, social media sites like Facebook and Instagram have an enormous amount of data on users, which makes it easy for you to target users who are specifically looking for carpet cleaning services. Bottom line: social media is a great thing to take advantage of when you’re trying to market your carpet cleaning business.
Tips on Moving Forward With A Carpet Cleaning Pay Per Lead Company
Our best advice for success with your pay per call (or lead) partnership is simply to answer your phone. So many opportunities can be missed if a lead is sent to voicemail when they’re in need of carpet cleaning services ASAP. They will simply call another carpet cleaning business and choose the company that answered the phone the first time and showed true commitment to their customer service. Picking up your phone the first time a lead calls is already giving you an advantage to close the deal before they reach out to anyone else!
As you know, answering the phone isn’t all it takes to turn a lead into a customer. One of the hardest parts about growing your business can be closing the deal! That’s why one of the best things you can do to ensure lead generation is to train your employees on top notch customer service and sales techniques from start to finish. That means making sure you’re all on the same page with your company values, special promotions, time management, financing options, and simple acts of respect like wearing shoe covers when walking into a client’s home.
Don’t forget to follow up with clients either! Growing your business is not simply just about closing deals, it’s about creating long-lasting relationships with clients who will want to continue using your services and recommend you to friends. Mentioning the things that make you stand out as a carpet cleaning service is always a good idea when trying to close a deal.