Understanding Chiropractor Pay Per Call
Pay per call companies like Service Direct can be a great resource for chiropractors like you because they take a lot of the guesswork out of digital marketing, allowing you to focus on your practice. Using search engine optimization and keyword bidding, lead generation companies get your practice noticed by potential clients who are actively searching for your services. At Service Direct, we offer exclusive leads so that you don’t have to compete with other chiropractors in your area for the leads we provide. We also take the intention of the customer into account, connecting you in real time with potential customers so that you can focus on explaining how your services can help them.
If you decide to partner with Service Direct, you can expect to pay between $15 and $75 for every lead you receive through our services. This number, also known as your cost per lead (CPL), directly affects your success with Service Direct. Having a high CPL allows our advertising team to be aggressive with getting your chiropractic practice noticed by the right patients. It also allows us to drive a greater volume your way, bringing in the number of leads you want. Plus, we know how frustrating spam calls, wrong numbers, and solicitors are, which is why we never charge you for those kinds of calls. Instead, we will only ask you to pay for leads from real potential patients looking for your chiropractic services.
Do’s and Don’ts of Chiropractic Lead Generation
Do Your Research
When chiropractors like you are looking into lead generation for your practice, it’s crucial that you research the different pay per call companies and what they offer. Understanding pay per call versus pay per click, exclusive versus shared leads, and what unique tools a company offers will help ensure your success with lead generation. Trust your gut and ask questions; if a company seems too good to be true, they probably are.
Don’t Set It and Forget It
After you’ve done the research and decided which pay per call company to partner your chiropractic practice with, you will want to use the tools that the company offers. In other words, evaluating the ongoing success of lead generation efforts is essential to building a successful strategy. How is the pay per call company going to know that you are unhappy or want to adjust something if you don’t tell them? After all the work you have put into your practice and finding a good pay per call fit, effectively evaluating and using the tools at your disposal will ensure the partnership’s success.
Do Answer the Phone
This may seem obvious, but you might be surprised how many businesses lose out on a significant number of jobs because they don’t answer the phone every time. When you take care to answer the phone every time it rings, you are setting your chiropractic practice up for the highest possible success rate. Of course we understand that spam calls and solicitors can be frustrating, but we think the few seconds you have to deal with those annoying calls will be worth it when you pick up the phone and a new patient is on the other end!
Chiropractic Marketing on Social Media
Depending on how long you have been in the chiropractic field, you might be aware of how beneficial social media can be for your practice. Not only is it an affordable way to boost your visibility, but it also provides a familiar space where potential patients can see your contact information, ask questions, and read reviews. As a chiropractor, you know how essential trust is between you and your patient. Building a social media presence that reflects your knowledge, compassion, and ability to understand what your patients are going through helps to build a foundation of trust from the outset of your relationship.
One social media platform that is incredibly beneficial to chiropractors is YouTube. YouTube has a niche market for chiropractors that doesn’t exist as naturally for other medical practices or other businesses. Posting videos of your adjustments helps to inform potential customers, exemplifies your skills, and builds a level of professionalism in your services. One search for “chiropractic adjustment” in the YouTube search bar yields videos with hundreds of thousands to millions of views, which is huge! Of course, it’s not as simple as just posting the video and waiting for the views to start rolling in, though that is possible. You’ll need to invest in the right equipment to record and edit your videos before posting them, which can be pricey. But, if you have the means and drive to produce adjustment videos, you can promote them on your primary website and share them on other social media pages, astronomically increasing your visibility.
Tips for Chiropractic Digital Marketing
Delving into the world of digital marketing for the first time can be daunting for even the most seasoned chiropractor. If you are feeling overwhelmed and frustrated by the myriad of options available to you, that’s normal. Keeping a few things in mind will hopefully help make your digital marketing journey smoother.
Consistency is key when it comes to digitally marketing your chiropractic practice. This doesn’t mean that you have to pick one thing and stick with it. Instead, it means that you shouldn’t give up if things don’t seem to be working the way you want at the outset! Think of digital marketing efforts as pieces to a puzzle. Looking at all of the different options can seem daunting at first, but when you start to put them together you’ll see how they all work to form the bigger picture. If you give up too early you’ll never see that final product.
Alongside persistence is positivity. A big part of success in digital marketing is keeping a positive attitude when things seem to go south. Marketing for a chiropractic practice is not an exact science, which means you are going to have to attempt some trial and error before landing on what works for you. For example, maybe that Q&A video you posted didn’t land well with people. Rather than giving up on video content altogether, look at why you think it didn’t resonate and make the appropriate changes for your next video! Positivity is key to figuring out what works for you.
One of the best parts of digital marketing is that it affords you the opportunity to try new things with little risk. Of course, if you have funneled a lot of money into a project, there is some risk. But if you are just seeing what lands on social media or attempting to garner more positive reviews, getting creative is a great way to stay relevant and make people excited about your chiropractic practice. The first person to post adjustment videos on YouTube may have thought they were going out on a limb, but now we can see that their creativity helped create an entire niche audience looking for those types of videos. Creativity is key when it comes to finding success with digital marketing!