Benefits of Deck Pay Per Call Lead Services
Pay per call continues to be a successful strategy to generate more leads for all sorts of businesses. As a business owner, you would pay for each lead that calls your number. Ideally, each lead you pay for will have the true potential of turning into a client. All you have to focus on is answering your phones and closing the deal! Although pay per call is a great benefit for busy business owners to not have to do any heavy lifting, it’s important to understand that not all pay per call companies are created equal. For example, some pay per call companies charge for all types of leads from wrong numbers and shared leads to spam and resold leads. No one wants to pay for something they know full well is not high quality, and you shouldn’t have to!
Pay Per Call Vs. Pay Per Click
At Service Direct, we provide exclusive leads for our clients because we genuinely care about our product’s quality bringing your business success. Each lead you pay for has the real potential of turning into a client! Pay per call has proved to be more effective in lead generation than pay per click simply because one who clicks on a phone number has already considered using your services and is looking for more information. Someone who clicks on an ad is not yet committed to buying the services being sold because they’re still in the research stage.
How Much Do Deck Services Pay Per Call Cost
At Service Direct, our deck services cost per lead ranges from $25 to $125. Does this mean you’re locked into an unchangeable price the second you sign up? Absolutely not! We believe in giving our clients full control over their cost per lead, so you can optimize it at any time for any reason. Whether you’re booked up and wanting to slow down a bit, or you’re wanting to increase your lead volume, you have the control. We recommend setting your cost per lead as high as possible as it allows our advertisers to be more competitive and increase your lead generation results. Fortunately, the national average of deck building projects range from $17,000 to $19,000 which promises a huge return on investment even if you gain just one customer from a lead.
As mentioned earlier, not all pay per call companies are created equal. It’s important to be aware of companies that don’t have your best interests in mind. Some red flags include advertising prices that seem too good to be true, for example, prices as low as $1. These are more likely to be low quality leads like spam, wrong numbers, resold leads, or shared leads that often result in a bidding war. The leads you want to pay for are exclusive, real leads that have true potential in becoming a client. Steer clear of signing long-term contracts before a company has provided any results. This is only a strategy they’re using to ensure they get paid regardless of whether or not they deliver the promised results. At Service Direct, we let our services speak for themselves and are proud to show our proven track record of success through our lead generation strategies.
Marketing Ideas for Deck Services
When marketing for your business, it’s important to keep up with current marketing strategies to make the most out of your efforts and appeal to today’s audience. It’s no secret that people spend a significant amount of time either on their phones or computers every day, which is one of the reasons that online advertising is so effective!
Content marketing is a great way to engage with your audience and show them how knowledgeable you are on building decks. The more creative you are with posting information — whether it’s through blogs, your website, or social media — the more trustworthy you become to people looking for deck building services. You’re showing them you know how to get the job done right the first time and you want them to be as informed as possible on the process. People are more likely to return back to a site that consistently provides valuable information on a project they’re interested in which increases your chances of getting a phone call.
Utilize Social Media
Social media is more than just a platform to promote deals and attract attention to your business. It’s a space for you to inform your audience of your knowledge by posting short videos, showing them your company values through photos and most importantly, engaging with your clients on a daily basis. You can post customer testimonials and respond to any reviews, questions, or concerns your clients might have publicly so others who are searching various deck building companies can see how committed you are to customer service. The more active you are on social media, the more trustworthy you will seem to potential clients looking for services like yours!
Tips for Success with Your Deck Business Pay Per Call Partnership
Answering your phone is the best way to see success through your pay per call partnership. The more available you are for the leads being generated for you, the more likely you are to close deals. If you’re not answering the phone, that gives the potential customer time to call a different deck company that is more responsive to their questions. In order to avoid more competition, it’s best to answer the phone the first time it rings and show your commitment to customer service and informing them of your services.
Of course answering the phone is not all it takes to close the deal. You need to sell your services in a way that sets you apart from the other deck contractors in your area. That’s why we recommend training your sales team and technicians on top of the line customer support, selling strategies, and company values such as honesty, communication, professionalism, and reliability. It’s important that everyone is on the same page when it comes to how they interact with clients and potential clients so there are no inconsistencies in expectations. Mentioning things like promotions, values, financing options, and simple forms of respect like wearing shoe covers when entering their homes are all unique and valuable things to share with potential clients when trying to close a deal.