Understanding Dentist Pay Per Call
If you’ve researched marketing options for your dental practice, you have likely come across the option of partnering with a pay per call marketing company. The concept of pay per call can seem confusing at first, but taking the time to understand what it can do for you and your dentist business can be extremely beneficial in the long run.
Companies like Service Direct use pay per call — or, in our case pay per lead, as we also work with form leads — to connect you in real time to potential customers seeking your services. We use data analytics, keyword research, and other advertising tools to match customers with your business. Pay per call companies take a lot of the guesswork out of marketing, bringing the customers to you so that all you need to do is seal the deal.
You’ll choose a set amount to pay for each lead, also called your cost per lead (CPL), that directly determines how much we can spend on your ads to bring you leads. Our dentist partners typically pay between $75 and $125 per lead. The higher your CPL, the more money our experts are able to spend on getting your business noticed. Plus, we’ll never charge you for calls that have no potential to turn into a new patient. That means you won’t pay for wrong numbers, spam calls, or repeat customers, just new customers looking for an expert dentist to keep their teeth clean and their mouth healthy!
Marketing Tips for Your Dental Business
If your dental business has been around for a long time, you probably receive many of your new customers from word of mouth recommendations by your current patients. But if you’re new to the dentist game or if you just want another way to get new customers, looking into other marketing opportunities can be extremely beneficial. But where to start?
One of the most beneficial marketing tools is your satisfied customers. Reaching out to happy customers, especially the ones that keep coming back to your practice for their annual dental work, for testimonials is a great way to instill confidence in future customers. Dentists are essential, there’s no arguing that, and when people decide on a dentist they want to know that they or their loved ones are getting high-quality service. What better way to ensure that then having real customers’ positive experiences displayed on your site to promote confidence in your work.
To get testimonials from your customers, you may want to consider offering specials or other rewards for their reviews. For example, offering a discount on their annual cleaning or gifting a free toothbrush for a testimonial can be great ways to incentivize your happy patients to leave reviews for you to use when marketing your dental practice!
How to Buy Dentist Leads the Right Way
When partnering with a dentist lead generation company, there are some red flags to keep an eye out for to ensure you’re getting the most out of the partnership. Those red flags can include requiring long term contracts, asking you to spend more money than you are comfortable, and companies that promise the most success for the cheapest price. Keeping these potential red flags in mind when researching your dentist pay per call marketing partner will help make sure you end up in the best situation for your dental practice.
If you’re wondering why the aforementioned qualities are considered red flags there are a few reasons, but it all comes down to the marketing company putting themselves above your dentist business. At Service Direct, we treat every partnership as a high priority case and use all of our resources to ensure you are getting the leads you want.
We never expect our partners to commit long term because we understand that not every business is going to be a good fit with us. While we believe our services will work extremely well for most businesses, we would never expect you to stay in a partnership that you’re not happy with. We are also always aiming to make sure you are comfortable with the amount of money you’re spending on our services. It’s certainly true that the more money you are willing and able to spend, the more success you are going to see, but that doesn’t mean you should be allocating more than you are comfortable to a pay per call marketing partner. Finally, when a company’s cost and results promises seem too good to be true, they likely are. At Service Direct, we have been providing expert pay per call marketing services to our partners for over fifteen years. We know what works and we know how much that costs, so when you partner with us you’ll get the real facts up front. It’s our top priority that you feel comfortable, supported, and satisfied with our pay per call marketing services and that is what you should look for in any marketing partner you decide to work with.
What’s Next for Your Dentist Digital Strategy
Whether you’ve read this entire page or you have done your own research, it’s likely you understand that there are a myriad of marketing options to promote your dentist business and bring in new customers. We’ve already covered that having a high-quality website is crucial to establishing a trusting relationship with potential customers from the start.
But what if you already have that website and you feel like you’re still not getting the volume of new customers you’d like? You may be interested in learning to use data insight tools such as Google Analytics, Facebook Pixel, and more. The insights gleaned from these tools can help you better craft your website and help it appear closer to the top of the search results on search engines such as Google, Bing, and Yahoo. While the tools may seem complicated, taking the time to understand what insights they can give you can greatly improve the amount of new traffic you’re seeing to your site.
Regardless of how far down the analytics rabbit hole you get, by taking the time to learn about how potential customers are searching for dentists in their area you are already taking a huge step in the right direction. Online marketing for your dental practice is a journey and reminding yourself not to get frustrated and to keep trying is the best way to keep moving forward!