Marketing your dermatology practice these days can be a challenge. With Service Direct, our Marketplace makes getting new patients simple and cost-effective. Get started today and our Marketplace will drive exclusive dermatologist leads directly to your practice.
See How Our Leads Marketplace Works
Now Growing Your Business Is As Simple As Answering Your Phone.
SEE HOW MANY LEADS WE HAVE IN YOUR AREA
Our Marketplace generates over 2,000,000 Phone Call Leads Across the United States each month.
See how many we generated in your area last month!
How We Generate Exclusive Dermatologist Leads
Tell Us What Leads You Want
What Types of Customers and Where
Let us know what type of customer Leads you want and where your company’s Service Area is located so that we can target the perfect customer for your business.
Tell Us How Much You Want to Pay
You Decide The Price Per Lead
Let us know how much you want to pay per Lead and we will go out and get as many as possible for you. The more you can pay, the more we can get you.
We’ll Drive Exclusive Leads to You
Customers Contact You Directly
When we find someone in your area that is actively looking for your services, we connect them in real-time with your business exclusively so that you can win their business.
You Track Your ROI
Know Your Return to the Penny
Knowing your ROI has never been simpler or more transparent. Easily listen to calls and track your revenue and spend within your mySD platform so that you can know your exact ROI.
Growing Your Service Business Has Never Been Easier
We take the risk and complexity out of marketing your business.
Curious how many Leads we have in your Area?
How Much Does It Cost?
We give you the control and flexibility to grow your business, your way.
See Price Ranges for Your Industry
How To Get Dermatologist Leads Online
When dermatologists are mentioned, many people’s minds go straight to acne, skin cancer, and wrinkles. In other words, most people associate dermatology with the more severe skin conditions. But, as you know, everyone could benefit from seeing a dermatologist. Whether it’s just a check up or a screening on a strange mole, dermatology is just as important as other branches of medicine when it comes to keeping people healthy. If you feel like your dermatology practice doesn’t have quite the customer volume you desire, you may be wondering how to attract new customers in a time when print advertising and word of mouth are no longer the primary forms of connecting with potential customers. That’s where digital marketing comes in.
In a time when many people spend a significant part of their days plugged in to the internet, digital marketing is a surefire way to get your dermatology business noticed by new patients. But how do you get started with digital marketing? First, you’ll need a high-quality website that clearly displays your contact information, hours and availability, and makes it easy for potential patients to make an appointment. Your website is likely the first thing many people are going to associate with your practice, which is why you want it to be visually appealing, simple to use, and professional. Once you have a website that you feel accurately represents your dermatology business you can begin to research other forms of online marketing.
There are a myriad of options to explore when considering marketing your dermatology practice online. You could work on your social media presence, keeping in contact with potential patients in real time and promoting images of your services. Or you could look into boosting your website’s performance, using keywords and data analytics to help it appear higher in the search results on Google, Bing, or Yahoo. You could even partner with a pay per call lead generation company to help you bring in more leads without the headache of trial and error marketing. Whatever direction you decide to head in first, by delving into the digital marketing world you are already setting yourself ahead of many of your competitors.
With Service Direct, you are buying real-time, exclusive dermatologist leads on a pay-per-call basis.
Understanding Dermatologist Pay Per Call
Before deciding whether or not your dermatology practice could benefit from lead generation, you must first understand what it is. Pay per call lead generation companies have a team of expert advertisers that work to get your business noticed by potential customers who are actively seeking your services. Using keywords and data analytics tools, they advertise your site cost effectively to the right audience. In short, pay per call lead generation helps to take a significant amount of the guesswork out of digital marketing by putting you in contact with potential customers in real time. So when a potential customer finds your site and decides to give you a call, all you have to do is pick up the phone and seal the deal!
When searching for a pay per call partnership, it’s important to keep in mind that not all lead generation companies are made equal. Some companies will use shared or resold leads that you have to compete for with other dermatologists. Others will ask you to sign long term contracts that are not taking your best interests to heart. Even moreso, some companies just won’t be a good fit for your dermatology practice for one reason or another. That’s why it’s crucial that you research multiple companies before landing on one, taking into account the types of leads you’ll be buying and the unique tools each lead generation company offers. At Service Direct, we have found the most success with exclusive, pay per call leads and we never require long term contracts.
The Cost of Dermatologist Lead Generation
At Service Direct, our dermatologist partners typically pay between $15 and $65 for every lead. That number, also known as your cost per lead (CPL), directly affects how aggressively our advertisers can be with promoting your business. That’s why we recommend allocating as much of your marketing budget as possible to ensure success. Plus, we know that you are anxious to see results as soon as possible and while we cannot guarantee an increased lead volume immediately, the higher your CPL, the sooner you’ll see an uptick in potential patients reaching out. We do keep in mind that you need to have flexibility and control with your budget, which is why your CPL is set by you and can be changed at any time for an increase or decrease in lead volume.
Does setting a CPL at $65 mean that you’ll pay that amount for every single phone call or form submission you receive through Service Direct? Absolutely not. We understand that as a business owner, spam calls, solicitors, and wrong numbers can be frustrating on their own, let alone if you have to pay for them! That’s why we only charge you for leads from potential clients who are actively seeking your services. Additionally, we use exclusive leads, which means that you don’t have to worry about bidding wars and undercutting your costs just to win the client. Of course, you still have to answer the phone and promote your dermatology practice, but that’s what you do best!
Tips for Dermatologist Marketing on Social Media
One incredibly useful online marketing tool you might want to add to your arsenal is social media. Not only is it used by billions of people around the world, but it is also easily accessible to many and, on top of it all, is free. Sites such as Facebook and Instagram allow you to promote before and after photos of your most successful cases, post informative content about warning signs of skin cancer or how to know if a mole is worrisome, and interact with potential and current patients in real time. Think of social media sites as a one-stop-shop for everything your clients want to know: your contact information, your hours, and your separate website will all be easy to find, especially because most people are already familiar with the layout of social media sites.
Whether you’ve been on social media for years or are just getting into it, it’s important to remember that running a business page is very different than having a personal profile. When you create a business Facebook for your dermatology practice, for example, you’ll need to post regularly and often. You will also need to be checking for messages and comments that require responses in order to maintain professionalism and establish confidence. You might even want to hire someone to help you run these social media sites because it can be quite laborious. Because of that, we recommend sticking with one platform to start, such as Facebook, and focusing on building up your dermatology site before turning to another. That way you will have gained valuable social media tools that you can carry with you to other aspects of your digital marketing journey.
Do’s and Don’ts of Marketing Your Dermatologist Practice Online
Do Ask for Testimonials and Reviews
As someone who is running a successful dermatology practice, you probably already know how beneficial positive reviews can be for your business. But did you know that you can use digital marketing tactics to glean even more benefits from them? You can promote positive testimonials on your social media sites, your main website, and share your overall star rating. These types of promotions help to instill confidence in your dermatology services before a new patient even steps through the door to your office!
Don’t Forget to Follow Up with Everyone
Whether or not a potential patient sets up an appointment, it is in your best interest to follow up with them. By reaching back out and asking if they are still interested in your dermatology services or if they have any questions before their appointment, you are building the foundation of a crucial relationship. You know how important it is for a patient to trust their doctors and remembering to follow up is a great way to build that trust from the beginning.
Do Trust the Process
Delving into digital marketing can be daunting, especially if you have decided to take on the task yourself. But, whether you’ve decided to establish a social media presence or have partnered with a lead generation company, it will likely take a bit of time for your dermatology practice to see results. Think of online marketing as playing the long game: not every post or every move will provide immediate results, but every step you take is a step in the overall right direction. Trusting the process while also remaining inquisitive as to what you can do better is key to seeing long term success in digitally marketing your dermatology practice.