Understanding Dermatologist Pay Per Call
Before deciding whether or not your dermatology practice could benefit from lead generation, you must first understand what it is. Pay per call lead generation companies have a team of expert advertisers that work to get your business noticed by potential customers who are actively seeking your services. Using keywords and data analytics tools, they advertise your site cost effectively to the right audience. In short, pay per call lead generation helps to take a significant amount of the guesswork out of digital marketing by putting you in contact with potential customers in real time. So when a potential customer finds your site and decides to give you a call, all you have to do is pick up the phone and seal the deal!
When searching for a pay per call partnership, it’s important to keep in mind that not all lead generation companies are made equal. Some companies will use shared or resold leads that you have to compete for with other dermatologists. Others will ask you to sign long term contracts that are not taking your best interests to heart. Even moreso, some companies just won’t be a good fit for your dermatology practice for one reason or another. That’s why it’s crucial that you research multiple companies before landing on one, taking into account the types of leads you’ll be buying and the unique tools each lead generation company offers. At Service Direct, we have found the most success with exclusive, pay per call leads and we never require long term contracts.
The Cost of Dermatologist Lead Generation
At Service Direct, our dermatologist partners typically pay between $15 and $65 for every lead. That number, also known as your cost per lead (CPL), directly affects how aggressively our advertisers can be with promoting your business. That’s why we recommend allocating as much of your marketing budget as possible to ensure success. Plus, we know that you are anxious to see results as soon as possible and while we cannot guarantee an increased lead volume immediately, the higher your CPL, the sooner you’ll see an uptick in potential patients reaching out. We do keep in mind that you need to have flexibility and control with your budget, which is why your CPL is set by you and can be changed at any time for an increase or decrease in lead volume.
Does setting a CPL at $65 mean that you’ll pay that amount for every single phone call or form submission you receive through Service Direct? Absolutely not. We understand that as a business owner, spam calls, solicitors, and wrong numbers can be frustrating on their own, let alone if you have to pay for them! That’s why we only charge you for leads from potential clients who are actively seeking your services. Additionally, we use exclusive leads, which means that you don’t have to worry about bidding wars and undercutting your costs just to win the client. Of course, you still have to answer the phone and promote your dermatology practice, but that’s what you do best!
Tips for Dermatologist Marketing on Social Media
One incredibly useful online marketing tool you might want to add to your arsenal is social media. Not only is it used by billions of people around the world, but it is also easily accessible to many and, on top of it all, is free. Sites such as Facebook and Instagram allow you to promote before and after photos of your most successful cases, post informative content about warning signs of skin cancer or how to know if a mole is worrisome, and interact with potential and current patients in real time. Think of social media sites as a one-stop-shop for everything your clients want to know: your contact information, your hours, and your separate website will all be easy to find, especially because most people are already familiar with the layout of social media sites.
Whether you’ve been on social media for years or are just getting into it, it’s important to remember that running a business page is very different than having a personal profile. When you create a business Facebook for your dermatology practice, for example, you’ll need to post regularly and often. You will also need to be checking for messages and comments that require responses in order to maintain professionalism and establish confidence. You might even want to hire someone to help you run these social media sites because it can be quite laborious. Because of that, we recommend sticking with one platform to start, such as Facebook, and focusing on building up your dermatology site before turning to another. That way you will have gained valuable social media tools that you can carry with you to other aspects of your digital marketing journey.
Do’s and Don’ts of Marketing Your Dermatologist Practice Online
Do Ask for Testimonials and Reviews
As someone who is running a successful dermatology practice, you probably already know how beneficial positive reviews can be for your business. But did you know that you can use digital marketing tactics to glean even more benefits from them? You can promote positive testimonials on your social media sites, your main website, and share your overall star rating. These types of promotions help to instill confidence in your dermatology services before a new patient even steps through the door to your office!
Don’t Forget to Follow Up with Everyone
Whether or not a potential patient sets up an appointment, it is in your best interest to follow up with them. By reaching back out and asking if they are still interested in your dermatology services or if they have any questions before their appointment, you are building the foundation of a crucial relationship. You know how important it is for a patient to trust their doctors and remembering to follow up is a great way to build that trust from the beginning.
Do Trust the Process
Delving into digital marketing can be daunting, especially if you have decided to take on the task yourself. But, whether you’ve decided to establish a social media presence or have partnered with a lead generation company, it will likely take a bit of time for your dermatology practice to see results. Think of online marketing as playing the long game: not every post or every move will provide immediate results, but every step you take is a step in the overall right direction. Trusting the process while also remaining inquisitive as to what you can do better is key to seeing long term success in digitally marketing your dermatology practice.