Understanding Divorce Attorney Pay Per Call
The first step to deciding whether or not pay per call marketing is a good fit for your divorce attorney business is understanding what exactly lead generation is. Lead generation companies like Service Direct have a team of experts dedicated to getting your divorce attorney practice noticed by clients actively seeking your services. By using a combination of search engine optimization, keyword research, and data analytics, our advertising experts connect you in real time with potential clients. This way, all you have to do is pick up the phone and talk to the client about why you are the divorce lawyer for the job.
The beauty of pay per call lead generation is that it takes a significant amount of the guesswork out of online marketing. Let’s face it: you’re a practicing divorce lawyer who is also running a business. Chances are, you simply don’t have ample time to dedicate to figuring out which online marketing strategies work for your practice. By partnering with a lead generation company like Service Direct, you are committing to increasing your client volume without the time-consuming effort of figuring out exactly how to do that.
How Much Do Divorce Attorney Leads Cost?
At Service Direct, our divorce attorney partners typically pay between $25 and $500 for every lead, depending on how much you want to increase your client base by. We understand that this range is fairly expansive, which can be confusing. We always recommend allotting as much of your marketing budget as possible to this number, also known as your cost per lead, because it allows our experts to be competitive in connecting you with the right clients seeking your services. Of course we know $500 isn’t a small amount by any means, but when you consider that in some states divorce lawyers make an average of $300 an hour, it doesn’t seem quite so earth shattering. All in all, the more money you are committed to spending, the more effective and efficient our lead generation services will be.
In order to have a successful lead generation partnership, you’ll want to look at all of the different options available to your divorce attorney practice. Different companies will use different strategies and not all of them will be effective for your business. For example, some companies will use shared leads while others, such as Service Direct, will offer exclusive leads. Understanding the difference between shared and exclusive leads will help you make an informed decision with regards to lead generation partnerships. Another distinction to understand is pay per call versus pay per click advertising. In the simplest sense, pay per call is typically more expensive because companies take the intent of the client into consideration. With pay per click you are going to pay for every interaction someone may have with your ad regardless of whether they were searching for a divorce lawyer or not interested at all. Understanding the distinction between these industry terms and how they might play into your digital marketing goals will help ensure you enter into a successful lead generation partnership.
Do’s and Don’ts of Divorce Attorney Lead Generation
Do Evaluate More than One Service
This may seem like common sense, but it is one of the best pieces of advice we can offer to divorce attorneys looking into lead generation. A simple search of “divorce attorney lead generation” yields a daunting number of results. It’s understandable to want to go with the first option you see, but as an expert attorney, you know research is your best friend. That’s why we recommend looking into whether a lead generation company offers shared, resold, or exclusive leads, pay per call or pay per click, and any additional tools or unique offerings that set a company above and beyond. By comparing at least four different lead generation companies, you are taking the necessary action to ensure your divorce attorney practice’s success with lead generation.
Don’t Set It and Forget It
Pay per call lead generation can help take a significant amount of the guesswork out of lead generation, as we said, but that doesn’t mean you should just sign up and forget about the partnership. It’s in your best interest to evaluate the success of the pay per call efforts and stay in contact with the lead generation company in order to truly land on a strategy that works best for you. We also recommend committing yourself to the process at the inception of your lead generation partnership. Finding the balance between giving the partnership time to garner results and evaluating at what point it may not be a good fit is key to making the most of your lead generation efforts.
Do Avoid Upfront Long Term Commitments
One of our biggest pieces of advice regarding partnering your divorce attorney practice with a lead generation company is avoiding committing long term at the outset of a partnership. In many cases, if a lead generation company asks you to sign an upfront agreement, they may not have your best interests at heart. That’s because once they have your commitment they have fewer incentives to ensure your success. At Service Direct, we don’t ask you to sign long term contracts because we know that not every business will be a good fit with us. While we hate to see partners leave, we wish you nothing but the best if you decide to go in a different direction. Plus, with our services you only pay for leads where someone is actively seeking your services, so we are incentivized to get you the high-quality leads you’re looking for!
Tips for Divorce Attorney Marketing
Wading through the expanse of marketing tips can be a daunting task, let alone deciding which tactics to implement to try and boost your online marketing journey. While there is a quick fix or easy solution to developing a successful digital marketing strategy for your divorce attorney business, there are a few basic tips that will help you move in the right direction.
Push for Reviews
According to a study, 67% of consumers are more likely to book services through a business with positive reviews. That means, if you want your divorce attorney practice to stand out and attract new clients you need to garner as many positive reviews as you can. The best way to do this is by reaching out to happy clients after you have successfully represented them in their divorce. You can do this via email, text, or even in person, and more often than not people will be receptive to your request for an online review or rating. Gathering these positive reviews and promoting them on your website and social media is essential to supporting your other online marketing efforts!
Establish a High Quality Website
In a time when most people are going online to find everything from barbershops and plumbers to interior designers and divorce attorneys, your website is oftentimes the first thing people will associate with your law practice. Because of this, it’s essential that you have a mobile-friendly, engaging website that accurately reflects your divorce attorney practice. You’ll want it to clearly display your contact information and positive reviews while also answering any questions first time visitors may have. Creating and maintaining your website is a surefire way to boost your client base from the outset!