Understanding Door Installation Pay Per Call
In order to decide whether lead generation is a tactic that will work for your door installation business, you must first understand what exactly lead generation is and what it can do for you. Lead generation companies like Service Direct use keyword bidding and other advertising techniques to get your business noticed by customers in your area who are actively seeking your services. We are able to connect you with these potential customers in real time so that all you have to do is answer the phone and listen to the customer’s needs, explaining why you are the best door installer for them.
It’s important to keep in mind that not all lead generation companies are made equal. Researching exclusive versus shared leads and pay per call versus pay per click will help ensure you partner with a company that will work best with your door installation business. At Service Direct, we offer exclusive, pay per call leads, which means that you won’t have to compete with other door installation companies in your area for our leads. It also means that we are able to take the intention of the caller into account, putting you in touch with the potential customers who need you. Adequately researching the unique service offerings that each lead generation company offers will help ensure you enter into a partnership with the most potential for success.
How Much Do Door Installation Leads Cost?
At Service Direct, our door installation partners typically pay between $10 and $60 per lead. This number, also known as your cost per lead (CPL), directly affects how aggressively we can advertise your door installation business to potential customers. Because of this, we recommend setting your CPL at the top of the range, or as close as your budget will allow, so that you can see the level of success with our lead generation services that you desire. We understand that as a business owner you need to have control over your finances at all times. That’s why we give you full control to adjust your CPL at any time. Though we don’t recommend adjusting it frequently, if you need to slow down lead volume because you’re over booked or increase it because you want more leads, you can adjust your CPL accordingly.
You might be thinking that $60 is a lot to pay for every single call and that it can really add up. At Service Direct, we take that into account. We know how frustrating spam calls, wrong numbers, and solicitors can be for a business, which is why we never expect you to pay for those kinds of calls! With Service Direct you will only pay for calls from real, potential new customers who are actively seeking your services. Combine that with the fact that the average cost of door installation is almost $1,000 and you are looking at a huge potential return on investment with our pay per call lead generation!
Your Role in Door Installation Lead Generation
As with most things, simply signing up for lead generation services is only the beginning of successful lead generation. In other words, when it comes to pay per call lead generation you don’t want to just set it and forget it. Fortunately, there are a few simple things you can keep in mind to ensure you are making the most of your lead generation partnership. To start, it’s essential that you consistently evaluate your door installation business’ progress with bringing in the volume and types of leads you desire. Keep in mind that most lead generation companies have partnered with hundreds, maybe even thousands of other businesses, and while they should be dedicated to your success, it’s your job as the business owner to bring any concerns to their attention. Similarly, making sure you are using all of the tools at your disposal will further boost your success with lead generation.
The most important tip to finding success with lead generation is as simple as answering your phone when it rings. How likely are you to see success with lead generation if you don’t answer the phone? Not likely at all. In fact, there is a 0% chance you will see an increase in leads if your calls go unanswered. Though this might sound obvious, you might be surprised how many companies lose out on business because they are not diligently answering their phone. Of course, we understand the frustration of having to deal with people who are not actually seeking your services or, even worse, spam callers and solicitors. But every minute you spend on the phone with a spam call is worth it when you pick up the phone and find a new customer and a $1,000 door installation job on the other end!
Door Installation Social Media Marketing Tips
Depending on your personal experience with social media, you may feel ready to take the plunge on more than one platform. It’s important to remember that managing social media for your door installation business is very different from running a personal account. For example, when you run a business social media account you have to be consistent and engaging all the time. That means responding to comments and messages as soon as possible and posting at least once every couple of days. Because of this, we recommend starting small by just picking one platform that you are familiar with, such as Facebook. Once you build out that social media profile you can branch out to others and use the tools you have garnered to bring in new customers.
Invest In and Utilize High-Quality Images of Your Product
As a premier door installation business, you understand the visual impact your services have on people’s homes and businesses. Promoting before and after photos of your favorite projects is a great way to show rather than tell what your services can do. Additionally, images help to break up information and make it more digestible and pleasant for potential customers looking at your site. Investing in high-quality images and promoting them frequently will help drive traffic to your door installation site, thus increasing your customer volume.
Build a Community
As you likely know, a basic tenet of social media is that it promotes a sense of community. Whether it’s a knitting group, a local band, or a door installation company, people are going to social media to see who you are as well as what you do. Actively engaging with current customers on your social media page will show potential customers that you care about your clients and go beyond just getting the job done. It also helps personalize your business by putting a face to your name and humanizing your company, which can establish crucial trust from the outset. Focusing on building a community will help you better engage with customers and see more calls start to come in.