Understanding Drug and Alcohol Pay Per Call
The number of pay per call companies can be overwhelming when you are looking for lead generation services to help grow your drug and alcohol treatment business. Pay per call companies use search engine optimization and keyword strategies to bring potential clients to your treatment center in real time. Something to keep in mind when researching different services is that not all pay per call companies are created equal. There are many different strategies pay per call companies use and it’s important to research which strategy will work best for you. For example, there’s pay per click vs. pay per call, shared leads vs. exclusive leads, as well as a myriad of other tools used by different companies to generate leads and grow businesses. Once you’ve decided which one will fit with your needs, you’re on your way to growing your business!
At Service Direct we provide exclusive leads, which means you won’t have to compete with anyone else. Plus, we know how annoying spam calls and wrong numbers can be, which is why we only charge you for people who are actively seeking out your services and have real potential of turning into clients. We like to think we take all the guesswork out of digital marketing so you can focus on what you do best. All you have to do is answer your phone!
Drug and Alcohol Treatment Lead Generation Cost
At Service Direct, our drug and alcohol treatment price per lead ranges from $85 to $1000. Though that might seem expensive, the cost of a drug and alcohol treatment facility could range anywhere between $1,000 to $60,000, depending on the type of treatment. With those numbers you have the potential to receive a huge return on investment. Even better, with Service Direct you’re not locked into a cost per lead. Though we recommend you set your CPL as high as possible as it allows our advertisers to bid more competitively and ensure your search results appear at the top of popular search engines like Google and Bing, you can change your CPL at any time for any reason! Whether you’re wanting to increase your lead generation or you’re overbooked and need to slow down, you’re in full control of your CPL.
As the owner of a drug and alcohol treatment facility wanting to grow the visibility of your services, coming across a pay per call company with low prices may be tempting. But make sure you’re considering the quality of those leads before making any decisions. For example, some companies sell leads as low as $1, but these could be anything from wrong numbers, spam calls, and resold leads from months ago to shared leads that result in frustrating bidding wars. Quality over quantity often proves to be a more successful strategy than partnering with a company that doesn’t have your best interests in mind.
Online Marketing Ideas for Drug And Alcohol Treatment
People are spending more and more time online these days, whether it’s on their mobile phones, computers, ipads, or laptops. Because of this, the success of digital marketing has increased. Though outside marketing companies can help connect potential customers to your business, it’s good to pair that resource with other online tools that will help your drug and alcohol treatment center grow.
It’s no secret that social media is a popular tool for businesses to post about promotions, new information, and positive testimonials. Ultimately, social media is a tool for engaging with your clients and potential clients on a daily basis. The more you post and respond to people’s questions, concerns, and reviews, the more people will see how committed you are to creating positive relationships. Plus, it’s another opportunity for potential clients to see another side of your business after browsing your website. They’ll see more about your company culture, how informative you are, and how you interact with clients on a daily basis, which will help them make a decision on whether or not to use your drug and alcohol treatment services.
Content creation is one of the most important things to do when it comes to online marketing and lead generation for your drug and alcohol treatment center. By adding blogs to your site, you’re increasing the amount of indexed pages, and the more indexed pages you have, the more leads you can get! Plus, blogging lets you showcase how informative you are and helps establish and amplify your knowledgeable voice online. A good strategy to create useful content is to know who your audience is, use keywords to get it higher up on popular search engines, and ensure it’s useful information that many people can benefit from. The more applicable it is, the more others will link to it on their sites, and the more traffic you’ll get on your page.
Moving Forward with Your Drug and Alcohol Treatment Lead Generation Company
Once you decide which lead generation works best with your needs, the key to success is answering your phone, being active on social media, being consistent with content creation, and making sure your website is up to standards. All of these elements together will increase your chances of getting a higher volume of leads. But most importantly, once you pick up the phone you need to be able to have a conversation with your potential client in a way that showcases your facility’s compassion, knowledge, understanding, and commitment to their healing process.
We recommend that you train your employees on key customer service tips to ensure you’re all on the same page when it comes to speaking with clients and helping them make a decision to use your drug and alcohol treatment facility. First, it’s important that you listen to your potential client and approach their questions or concerns with a sense of understanding and reassurance. It might be tempting to assume you know what they’re going to say as you’re the expert in your industry, but people can tell when they’re not being listened to. Demonstrating empathy and setting expectations is one of the best things you can do when connecting with a potential client.