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What is DUI Attorney Pay Per Call?

Pay per call is a very effective marketing strategy that is designed to bring more customers to your business. As a DUI Attorney, you would pay for each inbound phone call. Pay per call marketing companies that are successful will let their services speak for themselves and only charge for leads that have the potential of turning into clients. At Service Direct, we believe in quality over quantity, so the only leads you pay for are exclusive. You won’t have to worry about spending your hard-earned money on wrong numbers, spam, resold leads, or shared leads. All you have to do is answer your phone!

Pay Per Call vs. Pay Per Click

Pay per click is similar to pay per call, only businesses pay for each click rather than a phone call. Although pay per click is known for being cheaper, it is less likely to have a high return on investment. When people click on an ad, it doesn’t mean they’ve made a commitment or have even considered using your services. When leads come in through pay per call, it means the caller is interested in your services and are actively seeking your information, therefore it’s much easier to close a deal and much more likely that lead will turn into a customer!

DUI Attorney Marketing Ideas

Polish Your Website

Simple updates to your website can make a huge impact on attracting more customers to your business. We all know what it’s like to come across a website that is disorganized, lacking valuable information, and is topped off with an outdated color scheme. You wouldn’t hire an interior designer whose own office was cluttered, messy, and missing crucial design elements you’re looking to add to your home, right? A website is very similar to a first impression of your business’s professionalism and dedication to not only your own company values, but your customers’ needs and expectations. 

Firstly, make sure your website is mobile friendly as the majority of online searches occur from mobile devices. It’s important to display your phone number on the top of the page in a contrasting color from that background so it’s easy to see and read. Decide on a clean color scheme that isn’t too distracting from the information on the page, and most importantly use keywords so your search results appear near the top of the page of popular search engines like Google.

Stay Active on Social Media

Social media is a fantastic way to reach a wider audience and bring in more customers to your DUI attorney business. You can use it as a platform to post your values, helpful information, and stay in touch with clients. Of course, as an attorney your cases involve sensitive, non-disclosable information, which means your posts cannot be as personal as other industries. However, if people have questions, whether it’s publicly or privately, the more active you are responding to their questions and concerns, the better the experience you’re creating for them. Plus, you will seem much more approachable to others looking into your services by being present and committed to building a professional relationship with their clients.

DUI Attorney Lead Generation Best Practices

As a DUI attorney, answering your phone is crucial regardless of what lead generation strategy you choose. No matter how many leads have your phones ringing, it’s up to you to close the deal and turn an exclusive lead into a real customer. If you’re not present enough to answer your phone, that leaves the potential client enough time to call someone else who can help them in their time-sensitive situation. You want to make sure you’re the only attorney they call in their time of need and show them why you’re the best in the area. 

Customer service is important no matter what business you’re associated with. It can make or break a sale, a professional relationship, and could be the distinction between a good review and a bad one. As a DUI attorney, you deal with sensitive cases and meet your clients at a very stressful time in their lives. This makes it even more important to focus on your customer service to make sure you are not only doing your job as effectively as possible, but you’re also acting as a support system and making the process go smoothly. Make sure you’re properly training your law firm employees by going over key practices of solid communication, establishing expectations, and quick response times.

How Much Does a DUI Attorney Pay Per Call Cost?

At Service Direct, our DUI attorney cost per lead, also known as CPL, ranges from $50 to $500. Does this mean you’re locked in to a set number for a certain amount of time that’s out of your control? Absolutely not! We believe in giving our clients full control of their cost per lead meaning you can optimize it at any time for any reason. Typically, the higher the CPL, the higher chances you have of generating leads because it allows our marketers to spend more on getting your search results at the top of the search engine page. But, if you’re needing to slow down because you’re overbooked or for any other reason you can always lower your CPL. 
Even though exclusive lead prices are more expensive, the leads that turn into real clients will often be a huge return on investment, especially with our CPL. An average DUI attorney cost ranges from $1,000 to $10,000 depending on whether or not the case goes to trial. That’s why quality over quantity is always a better strategy for both sides. If the intentions of the pay per call marketing company are to truly generate more leads for your business, then their prices will reflect that as well as their track record of success.