What is Electrician Pay Per Call?
The concept of pay per call marketing is pretty straightforward so long as you understand the basic tenets. Have you ever gone back and forth with a potential customer via email or voicemail only to find that what they are looking for is not an electrician service you provide? To combat that, we connect you to a customer in real time, so all you need to do is answer the phone and you’ll be able to vet their questions, concerns, and needs then and there. With us, just pick up the phone and you’ll be well on your way to securing the job.
Unlike other online marketing firms, we deal only in exclusive leads. Our marketing solutions for electricians focus on developing a highly optimized advertising strategy to deliver leads to you and you alone. This way, by the time your phone rings, that customer has already chosen your company and is hopefully on their way to booking an appointment. We know that you are busy running a business and trying to do right by your customers every time. The less time you have to spend convincing a customer that you’re an excellent electrician, the better!
How Much Can I Expect to Pay for Electrician Leads?
Typically, our electrician partners pay between $45 and $75 per lead. This means that for every call you receive from a potential new customer, you will pay your selected cost per lead (CPL). Your CPL directly affects how much money we are able to spend on advertising. The higher your CPL, the more money we are able to allocate toward keeping your company near the top of the search results on platforms such as Google and Bing. You can adjust your CPL at any time! Generally, if you raise your price you’ll receive more leads.
Does this mean that you’ll have to pay that amount for every call, including spam calls, wrong numbers, and return customers? Absolutely not! At Service Direct, the only calls you’ll pay for are the ones that have the potential to turn into new customers for you. This way, you don’t have to stress out about spending money on anything but calls that have the potential to make that money right back. Just pick up the phone and you’re one step closer to a new customer!
Internet Marketing Tips for Electricians
As an experienced electrician business owner, you probably know how difficult online marketing can be. Not only do you have to work on your online marketing strategy every day, but there are also critical mistakes that can set you back. To top it all off, simply finding the time to implement the top strategies can feel like an insurmountable challenge. Not only is it unrealistic to put your jobs on hold and commit yourself wholly to marketing, but for many people, it simply isn’t possible. But don’t worry, there are a few things you can do to set yourself ahead.
Step one to effective internet marketing is having a website. Once you have that, you’re going to want to display your phone number prominently and frequently. Some customers you’ll want to attract are people with electrical emergencies. They need help ASAP and in many ways don’t care where it comes from as long as it fixes the problem. When they see your site they need to know you can help them and what your phone number is. That’s it. By prominently displaying your phone number you’ll be one step closer to securing that customer.
Another tip is to simply answer the phone. Answering the phone and speaking to a potential customer in real time is a great way to emphasize then and there why they should hire you. Whether it’s your special offers, affordable prices, or 24 hour services, those are the reasons you’ve been successful so far and your potential customers want to know that! Upselling your services and your business is a surefire way to get new customers lining up.
Red Flags to be Aware of With Other Electrician Lead Generation Companies
There are some red flags to be aware of when looking for an electrician lead generation company, two of which are requiring long term contracts and brand new companies that seem too good to be true.
One of the top things many companies will do is expect you to commit to a long term partnership. This ensures that they get paid whether or not their services are compatible with your business in the long run. At Service Direct, we rely on our services to speak for themselves. Not everyone will be a good fit, but we believe most businesses will be!
If you’re doing some research for a lead generation partner, you may come across some newer companies that seem to offer the best services for the lowest prices. Our piece of advice would be to tread carefully here. While it’s not always the case, many new companies that seem too good to be true often are. They’re doing whatever they can to get their foot in the door even though your partnership may not be the best fit in the long run. Service Direct has been helping electricians with their online marketing strategies since 2006. We have a longstanding history of successful lead generation for our electrician partners and are continuing to adapt and expand every day!