What is Family Attorney Pay Per Call?
Pay per call is a highly successful lead generation strategy that companies like ours use to help other businesses grow. As most online searches are done through mobile devices, simply clicking a phone number after searching for “family attorneys near me” is extremely convenient for potential clients. Plus, once the number has been called, the potential client has already considered using your services, so there’s a higher chance of turning the lead into a client. But there are other lead generation strategies to look into like pay per click and shared leads vs. exclusive leads, that may help you decide which one is the best for your family attorney business.
As you may have already gathered, not all lead generation companies are created equal. You may come across companies with suspiciously-low prices. If the prices seem too good to be true, they probably are. For example, some leads could cost as low as $1, but have a possibility of being anything from spam calls and wrong numbers to resold leads from months ago. In our experience, quality over quantity leads to much more promising results. At Service Direct, we provide exclusive leads in real-time that have true potential of turning into clients and those are the only leads you’ll pay for.
How Much Do Family Attorney Leads Cost?
At Service Direct, our family attorney cost per lead ranges from $30 to $500. This may seem expensive, but considering that the average cost of a family attorney ranges from $1,200 to $4,500, a large return on investment is highly probable. We recommend setting your cost per lead (CPL) as high as possible as it allows our advertising experts to be more competitive with keyword bidding and ensuring your search results appear at the top of search engines.
A higher CPL means higher quality leads, but we understand that the cost per lead should ultimately be in the hands of the business owner. At Service Direct, when you set your CPL, you don’t have to worry about being locked in to a certain cost. That’s right, you can change your CPL at any time for any reason. Whether you’re wanting to increase your lead generation or you’re over-booked and wanting to slow down a bit, the decision is yours! As mentioned earlier, cheaper leads might not always be a good decision when it comes to growing your business. Always vet the companies you’re looking into and ask for proven track records of success before making a decision. If it’s a trustworthy company, they’ll let their services speak for themselves.
Best Practices for Family Attorney Online Marketing
Online marketing can seem overwhelming at first if you’re not sure where to start. But once you dip your toes in the water, you’ll realize it’s not swarming with sharks. We recommend breaking things up into steps rather than trying to conquer everything at once. It’ll give you a better understanding of the purpose for online marketing and the individual strategies that can help grow your business.
Email marketing is a fantastic way to connect with your audience on a regular basis in a way that is informative and cost-effective. All you need to start is an emailing list. Newsletters are great emails to send periodically as they’re educational and they demonstrate your knowledge. Additionally, you can send testimonial emails that encourage clients to refer to your family attorney services and even share your victories to encourage more confidence in your expertise. Overall, email marketing is a great tool to use to remind clients of your services and keep a consistent relationship with them.
The use of social media is a successful and popular business strategy. It’s free, it’s used by a large number of people, and it’s a way to showcase what sets you apart from other family attorneys. You can show potential clients what makes you unique by posting videos on company culture and values, post informative blogs that are helpful to anyone seeking your services, display your winning testimonials, and stay engaged with your clients on a daily basis. The best way to stay engaged is to respond to comments, questions, reviews, and private messages as timely as possible. This will show newcomers your dedication to communicating with your clients and putting their needs first.
Dos and Don’ts for Family Attorney Lead Generation
Do create a website that converts.
It’s nearly impossible to grow a successful business without a well-polished website. In order to ensure your website is up to standards, make sure it’s mobile-friendly, organized, easy to navigate, and professional. You’ll also want to display your contact information at the top of the page and use visuals like infographics or images of you with clients as it will provide a quick way for potential clients to understand what your services are. Plus, providing real images instead of stock photos will seem more genuine and trustworthy to potential clients.
Don’t sign a long-term contract before seeing results.
By signing a long-term contract without seeing results, you risk the possibility of not receiving the results promised and still having to pay a price. It’s not to say that companies requiring long-term contracts won’t deliver, it’s just good to know the pros and cons of a situation before making a decision. Typically, you should feel more comfortable going into a situation knowing you can change your mind without losing a lot of money.
Do communicate with clients and set clear expectations.
Partnering with a lead generation company boils down to you answering your phone and closing the deal. You’d be surprised how many family attorney practices miss out on potential clients simply by not picking up the phone or communicating properly. In order to communicate effectively, it’s important to fully listen and empathize with clients as it will provide them with a sense of comfort right off the bat. By setting up clear expectations from the beginning, your client will know exactly what to expect and feel good about not having to worry about any surprises during what could possibly be the most stressful time in their life. Showing clients your knowledge and commitment to their protection is key when trying to close a deal.