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What is Fencing Pay Per Call Marketing?

Let’s say you’ve implemented all of the marketing strategies you can think of. You’re active on social media, you are doing your best to utilize SEM tactics, and maybe you’ve even seen a slight uptick in new customers because of it. But, if you’re still wanting to find new customers, partnering with a pay per call marketing company could be your next step! Pay per call companies take the guesswork out of marketing by doing the hard work for you and connecting you directly with customers looking for your fencing services. 

Pay per call companies like Service Direct have a team of specialists trained to implement SEM strategies and make sure the right customers find your business. Because you only pay for each call from a customer actively seeking your services, we are highly incentivized to do right by you. Simply put, if you don’t get leads we don’t get paid. Additionally, the leads you’ll get by partnering with Service Direct will be in real time. All you have to do is answer the phone and do what you do best — sell, sell, sell!

Fencing Marketing Strategy

As a marketing company, we have noticed that one of the greatest shortcomings of small businesses is forgetting to work on remarketing their services. What does remarketing mean? Remarketing is the process of marketing your fencing services specifically to people who have already used your services before or any person who interacted with your business but, for whatever reason, decided not to hire you. 

So why is remarketing important? While gaining new customers is a large part of growing a business, customer retention is equally important. Repeat customers are the ones who are more likely to recommend you to others, leave positive reviews, and hire you again. Plus, if you never try to remarket to people who chose not to move forward with your services in the first place, you’ll have a large portion of potential customers out of reach. 

Some remarketing ideas include offering seasonal specials and routine maintenance discounts to incentivize previous customers to hire you again, as well as offering sign up bonuses or one-time deals to change the mind of those who never hired you in the first place. As an added bonus, all of these remarketing tactics can work to attract brand new customers because not only are the deals enticing, but they also show new customers that you will continue to value them after they have worked with you once. We believe that if you put time and effort into developing a strong remarketing strategy, you will find that you are bringing in a large amount of return and new customers compared to your competitors.

Online Fencing Marketing Do’s and Don’ts

Do – Optimize your site for mobile.

In a time where almost everyone is walking around with small computers in their pockets, you want to ensure your website is accessible via mobile. This way, if a customer sees fencing they like while on a walk around the neighborhood, they can immediately look up fencing services in their area and find your site. But if you don’t optimize your site for mobile, many mobile users may leave your site because it doesn’t load correctly or quickly enough. This marketing strategy can be extremely effective when implemented and highly detrimental when missed. Stay ahead of the game and optimize your site for mobile ASAP.

Link to mp sign up.

Do – Focus on customer confidence.

Gaining and maintaining customer confidence in your fencing business should be an extremely important part of your marketing strategy. Not only does it keep repeat customers coming back, but it also makes those customers feel comfortable recommending your services to their friends, family, and neighbors. 

As an expert fencing company, you are already on the way to ensuring your customers’ confidence by providing high-quality services. To maintain that confidence you will want to focus on keeping customers in the loop through social media and email marketing, offering specials and promotions, and asking for feedback. Implementing these tactics as well as others will help ensure your customers feel confident in your fencing services every time.

Don’t – Partner with a company that isn’t prioritizing your success.

When you start to look for a marketing partner, you might feel overwhelmed by your options. In those circumstances it can be easy to choose a company that isn’t the best fit for you. When choosing a company, keep an eye out for companies advertising the best services at the lowest price. More often than not, those companies end up requiring you to sign a long term contract or squeezing your marketing budget dry before you see positive results. Put simply, if it seems too good to be true, it probably is. 

Instead, look for companies that only profit when you do. Those types of companies are going to put your success first because it directly affects their own. At Service Direct, we always prioritize our fencing partners and will do everything we can to ensure your satisfaction with our partnership. We also don’t expect you to sign a contract because we understand that not every company is going to be a perfect fit with us. We believe our services speak for themselves and most of our partners seem to agree!

How Much Do Fencing Leads Cost?

Every marketing company is going to expect you to pay a different price for each fencing lead you receive, but ultimately it is up to you. At Service Direct, our fencing partners typically pay between $35 and $70 per lead. This cost per lead (CPL) directly affects how aggressive our SEM experts can be with advertising your business. Essentially, the higher your CPL the more leads you will get. You will see the most success and the most new customers when you choose to spend as much as you can of your marketing budget on CPL.

Some marketing companies will expect you to pay for every call you receive, regardless of whether or not the call is from a new customer seeking your services. At Service Direct, however, we know that spam calls and wrong numbers can be frustrating enough without having to pay for them. That’s why we only charge you for calls from real first-time customers that are looking for fencing services you offer. Because when you partner with a marketing company it should be just that: a partnership. To us that means working toward your success and being successful ourselves in turn!