How Do I Get Flooring Phone Leads Online?
In a time where word of mouth is no longer the primary way to get new customers, figuring out how to get more flooring leads can be daunting to say the least. While the internet provides a wealth of opportunities, it also presents so many options that you may feel at a loss for where to even start. That is a fairly common feeling, but knowing a few key places to start with online advertising can help bolster your flooring business to the next level.
The number one thing you will want to focus on is having a high-quality website to match your high-quality product. You want potential customers to know you offer a premier product before they even get a chance to look at the gallery of photos showing flooring jobs you have completed. You will also want your website to appear at or near the top of search results on engines such as Google, Bing, and Yahoo. This is done by enhancing your content with keywords and helpful headlines as well as implementing search engine marketing (SEM) tactics to boost your site to the top.
How will you find the time to execute all of that? That’s potentially the trickiest part of all. But, taking a little extra time now to make sure your marketing strategy is top notch will save you time and money in the long run.
How Much Do Flooring Leads Cost?
Every company is going to expect you to pay a different price for flooring leads. At Service Direct, our flooring partners typically pay between $50 and $90 per lead. This is known as your cost per lead (CPL) and directly affects how much our experts are able to spend on marketing your business. You can change your CPL at any time, but typically we would recommend allocating as much as you can to your CPL. Simply put, the higher your CPL the more leads you will get.
Does that mean you’ll pay that number for every phone call your business gets with Service Direct? Absolutely not! One of our number one tenets is that we only charge you for phone calls that have the possibility of turning into a new customer. So you won’t be paying for those spam calls that seem to come more and more often or the wrong number from the person trying to reach his local movie theater. We have all sorts of policies in place to make sure you feel comfortable and confident with our flooring lead generation services.
Understanding Flooring Pay Per Call
Have you searched “flooring marketing” lately and felt overwhelmed by the results? Every marketing site claims to be the best or the one that’ll work for you; it’s easy to get lost in the weeds of it all. Pay per call marketing is likely one option that you have come across. Rather than traditional pay per click marketing, which requires you pay for every click regardless of whether or not a customer is actively seeking your services, pay per call advertising charges you only when a lead is generated. This method can save you hundreds of dollars a month in marketing costs.
With our pay per call services, we connect you directly with a potential customer so you can assess their flooring needs in real time. As a business owner, you are the number one authority on what makes your business stand out from other flooring companies in the area. So when we connect you with a customer, that’s your opportunity to tell them what sets you apart from the competition. Whether it’s your top tier warranties, special offers, or unbeatable prices, we know there are propositions that set you above and your customers want to know too!
Flooring Online Marketing Tips
The internet is an extremely helpful way to find tips and tricks for everything from succulent care to online marketing. But it can also feel overwhelming knowing what tips actually work for you and your business. Plus, you’re busy running a premier flooring business which means you simply don’t have the time to use trial and error. However, taking a close look will help you see the similarities and determine what is likely to get you the best results. There are some key tips that will help take your marketing plan and subsequently your flooring business to the next level.
One of the most important steps of ensuring your marketing strategy is effective is to first evaluate and, if necessary, improve your customer’s confidence. This plays directly into your marketing strategy because, as a premier flooring company, two of your most beneficial tools are customer testimonials and social media. Because many people think getting new flooring is closer to a luxury than a necessity, you are going to want to show rather than tell what your flooring business can do for your potential customers.
Using these simple tips, you’ll hopefully find that your marketing journey is moving along swiftly. Pair them with a partnership with a premier lead generation company like Service Direct and you’ll have new customers lining up for your expert flooring services!