

For over 15 years, Service Direct has been a pioneer in the performance marketing space.
We recognized early on that the marketing channels available to most local service businesses didn’t meet their needs, and worked quickly to launch the web’s second Pay Per Call platform. Since our inception, we’ve focused obsessively on building seamless technologies that make growth for our clients easier, more cost-effective, and more transparent.

Service Direct For Franchises
Through our work with some of the leading franchises in North America, we recognize the unique challenges these organizations face in helping their franchisees grow. Our lead generation platform was built with these organizations in mind. If it’s the case your franchise group is looking to drive more revenue for your locations, we would love the opportunity to learn more about your organization, your goals and your challenges to see whether or not our proprietary lead generation platform can help.

Service Direct For Associations
Professional associations are tasked with helping their membership achieve success through a variety of measures. Whether it’s through training, advocacy, or procurement, your organization must constantly prove its value to your members. For over a decade, Service Direct has worked with some of North America’s premier associations to help their members achieve real growth. If your association is looking for ways to drive more value to its members, we would love an opportunity to explore a partnership.
How We Generate Exclusive Franchise Leads

Your Franchisees Tell Us What Types of Leads They Want
We recognize the importance of making sure your franchise locations are able to focus their marketing dollars on their territory. There’s nothing more frustrating than spending money on attracting a customer, only to have to hand that customer off to another location.
With Service Direct, we make targeting customers as simple as identifying the zip codes that constitute their location. When your stores signup, they easily add their zip codes. If they add a location or drop zip codes, they can change their service area at any time.




Your Franchisees Tell Us How Much They Want to Pay
We’ve been helping franchises grow for over a decade. One thing we’ve learned is that while you provide each of them with all of the tools and resources they need for success, it ultimately boils down to their willingness to execute on the playbook. And let’s be honest, some are great at it and some aren’t.
So we allow your franchisees to choose a lead price that makes sense to them, based on their ability to extract revenue from the leads. For some, they’ll see a ton of value and will want us to get them more leads. They can easily increase their lead price to drive more volume. Others might not see as much value, and can arrive at a lower price point that makes sense for them.

We’ll Drive Exclusive Leads to Your Franchisees
When we started over 15 years ago, very quickly we began to realize that our clients weren’t happy with the major shared form lead providers in the market. They were tired of chasing down junk leads that were never going to convert into customers and they were tired of getting into a bidding war just to try and salvage some revenue from the lead they paid for.
With Service Direct Marketplace, we drive exclusive, inbound phone calls from purchase-ready customers. We like to say we make growing your franchise as simple as answering your phone. Sound interesting? Let’s talk!




Your Franchisees Track Their ROI Easily
Every business owner should be obsessed with understanding their marketing efforts, analyzing their results, and optimizing based on those results. Unfortunately, far too often, it’s impossible to get any data that is believable, and even harder to make decisions that can have a real impact on their ability to achieve their growth goals.
With Service Direct, we make it easy for your franchisees to track their results, and even easier to adjust based on what they are seeing. We recognize how important transparency is within the marketing world, so we’ve built technology that makes analyzing and understanding results simple and powerful.
Case Studies of the Service Direct Impact

Floor Coverings International
“There are several major reasons we’ve been working so closely with Service Direct. First and foremost, Service Direct has continuously proven they can drive quality flooring leads to our franchisees. Secondly, their customer service is outstanding and they’re one of the easiest partners to work with. I always know I can count on them to deliver what they promise. And last – but definitely not least – Service Direct truly cares about the success of our franchisees, and it shows.”
Katie Pynnonen, Director of Marketing
Floor Coverings International

Handyman Connection
“Service Direct is the biggest lead generator for me in the business right now, no question. I am very optimistic about my future with Service Direct. I think it actually blows other lead generation companies out of the water.”
Dean Theodore, Owner
Handyman Connection of Santa Clarita

Pure Maintenance
“Service Direct has been successful for our locations across the country. Each store can choose a price point per lead that makes sense for them, and they are only paying for a qualified inbound phone call.”
Brandon Adams, Owner
Pure Maintenance
Here’s What Our Clients Are Saying
With any marketing service, success should be measured in dollars and cents.
8.5X
Average Return On Investment
37
Average Leads Delivered per Month
68%
Average Appointment Rate on Leads
Growing Your Franchise Has Never Been Easier
We take the risk and complexity out of marketing your business.
How Much Does It Cost?
We give you the control and flexibility to grow your business, your way.
Frequently Asked Questions
What’s considered a billable lead?
Unlike some lead generation companies that charge your franchisees for calls over a certain duration, we recognize that duration doesn’t tell the whole story. For us, a billable lead is an actual opportunity to win someone’s business. That means a lead where the person is a decision maker and has a service need. Of course, it’s up to your franchisee to convince that person they are the right provider for their needs! But they’ll never pay for solicitors, wrong numbers, job seekers, etc.
How do customers actually find my locations?
In a variety of ways. As you know, potential customers have a myriad of ways they can find your franchisees. Whether it’s through search engines, mobile apps, directory sites, or social media sites, we focus on finding those customers at the exact moment they need your stores’ services and connecting them in real-time.
The result is a high-quality lead that, if your store does their job, is more than likely to turn into a booked appointment and new customer!
How are franchise/association programs set up?
We believe in starting small and growing together as we work to make sure both parties succeed. So typically with a franchise or association, we like to run a pilot with several locations. We usually encourage our franchise partners to pick locations in markets ranging in size, but also selecting locations based on varying degrees of operator acumen. As we’ve learned, some are great at answering their phones and winning business, and others aren’t. But it’s important for you, and us, to understand that so that we know what a fruitful partnership for both parties looks like.
Typically after about 90 days we have plenty of data to look at, and both parties will have a clear sense for the opportunity that lies ahead. Some franchises choose to make our lead generation program a part of their national marketing budget, while others give each location the option to opt-in to the program.
Is there a rebate program?
For our association partners, we do offer a rebate program of 5% of the revenue generated from members. For franchises, we do not offer a rebate program…but we promise you’re going to see a big spike in per store revenue! 🙂
Will we be able to see all of the lead activity?
Yes. When launching the initial pilot, we will provide you with master login that will allow you to real-time access to all leads and activity amongst the various locations. You’ll be able to see total leads delivered, listen to calls, and you can even track how well your locations are booking appointments. Again, our goal is to make sure you have all of the information you need to understand what a long term partnership with Service Direct.