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ExclusiveFranchise Leads Near You

Franchise Leads header image
Exclusive
Franchise Leads Near You

How We Generate Exclusive Franchise Leads

Tell Us What Leads You Want

What Types of Customers and Where

Let us know what type of customer Leads you want and where your company’s Service Area is located so that we can target the perfect customer for your business.

Tell Us What Leads You Want
Tell Us What Leads You Want
Tell Us How Much You Want to Pay
Tell Us How Much You Want to Pay

Tell Us How Much You Want to Pay

You Decide The Price Per Lead

Let us know how much you want to pay per Lead and we will go out and get as many as possible for you. The more you can pay, the more we can get you.

We’ll Drive Exclusive Leads to You

Customers Contact You Directly

When we find someone in your area that is actively looking for your services, we connect them in real-time with your business exclusively so that you can win their business.

We’ll Drive Exclusive Leads to You
We’ll Drive Exclusive Leads to You
You Track Your ROI
You Track Your ROI

You Track Your ROI

Know Your Return to the Penny

Knowing your ROI has never been simpler or more transparent. Easily listen to calls and track your revenue and spend within your mySD platform so that you can know your exact ROI.

Here’s What Our Clients Are Saying

With any marketing service, success should be measured in dollars and cents.

8.5X

Average Return on Investment

37

Average Leads Delivered per Month

68%

Average Appointment Rate on Leads

“Initially I was skeptical of paying per call but I've spent about $5,000 with them now, and everything has been great!”

—James, Owner
Tuscaloosa Handyman Connection

Tuscaloosa Handyman Connection Logo

“Service Direct has been the backbone of all our leads this year. Their service is straight forward and simple to use. Of all the services we use, we are closing the most through SD. Our business has grown considerably since we started using them and we couldn't be any more satisfied with the quality of the leads we end up paying for.”

—Anthony Picarello, CEO
PIC Home Pros

“Service Direct's lead generation program has helped our company grow as the leads that are billable are usually high quality leads and we have had an 80% booking rate on all billable leads.”

—Krissy Goff
Magic Electric Plumbing Heating & Air

Read More about their experience with Service Direct

“Our field is very competitive and Service Direct knows exactly how to advertise and give you the upper hand. Every dollar spent is worth it. We used many other companies for advertising but contractor marketing was the most honest and helpful one.”


Day & Night Services

Day & Night Services Logo

“The leads coming in are high-quality, high-price point type of leads. Service Direct helps us generate new customers. Once we acquire them and give them good service, they come back to us to do business in the future.”

—Carlos Lee
Black Diamond Experts

Read More about their experience with Service Direct

Growing Your Service Business Has Never Been Easier

We take the risk and complexity out of marketing your business.

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No Set-Up Fees

Create your account for free and only pay for valid Leads.

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You Control The Cost

Choose your Lead Price based on the value you see.

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No Contract

There is no term contract so you can cancel at any time.

Proven Results For Our Clients

15 years of driving real revenue growth for our local service companies.

$320M+

Revenue Generated for Our Clients

1M+

Leads Delivered to Our Clients

2000+

Satisfied Clients

Inc. 500 – America’s Fastest-Growing Private Companies
Microsoft Advertisting – Select Channel Partner

How Much Does It Cost?

We give you the control and flexibility to grow your business, your way.

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Lead Volume

The more you are willing to spend, the more Leads we can get your business.

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Service Area

More competitive areas of the country command higher Lead prices.

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Service Category

The greater the value of a new customer, the more expensive it is to get a Lead.

See Price Ranges for Your Industry

How To Get Franchise Leads Online

So you’ve decided to franchise your business. Or maybe you’ve had multiple locations for awhile now, but never developed a cohesive marketing strategy that aligns with your corporate plan. In either case, keeping your branding consistent across all franchises creates a predictable experience for your customers, building trust in your brand along the way.

Staying true to your brand goes beyond simply creating an easy go-to-market strategy for each new franchise location. Protecting your brand should always be at the forefront of your mind as a franchisor. Without direction, a well-meaning franchisee could unintentionally and irreparably damage your brand’s reputation or derail your overall marketing strategy. Choosing the right marketing strategy that incorporates all current and potential future locations is the first step in making sure your brand is accurately represented as you grow.

But managing these efforts across all channels can become a task too large for your company to handle on its own and not all marketing agencies are built to scale at the level you need. Partnering with an experienced agency like Service Direct, with proven success in carving out a scalable marketing strategy for your franchise doesn’t have to be tough. With enough research and knowledge, you can make the right decision for your business and see every franchisee grow along with you.

With Service Direct, you are buying real-time, exclusive franchise leads on a pay-per-call basis.

How Do I Get Started Marketing My Franchise Business Online?

Social media. SEO. PPC. Pay-per-call. Remarketing. Email marketing. In today’s digital age, it seems as though there are endless choices when it comes to online marketing. While most experts will agree it is great to diversify your marketing strategy and use a combination of different tactics, narrowing down what will work best for your unique business may seem like a daunting task.

Before you can commit to how and where you will pour in your time, effort, and marketing budget, you need to take a step back and consider a few things. For starters, what is your ultimate end goal? Do you want to create interest in your brand by simply engaging with your target audience more? Do you want to increase your monthly marketing qualified leads? Do you want to increase traffic to your website? Once you’ve considered your end goal, how will you define success? Perhaps even more importantly, how will you measure its success?
With these questions answered, you can begin to carve out a customized marketing plan that not only addresses your goals, but that will scale as you add more and more franchise locations. No matter which channels you decide are effective for your audience, one thing is clear for all marketing strategies: be sure to start by configuring analytics tools ( Google Analytics or Adobe Analytics, to name a few) to help you gauge the effectiveness of each campaign, track ROI, and also to help you gain insight into the behavior of your audience. From there you will be able to refine and personalize your marketing efforts for each franchise location while still adhering to your overall brand strategy.

What Is Pay-Per-Call and Does it Work for Franchises?

Pay-per-call is a marketing strategy used by agencies who focus on performance. Rather than spend your marketing dollars on what you think will work, pay-per-call ensures you only pay for leads that actually work. In many cases, pay-per-call advertisers will also only charge you for exclusive leads, meaning gone are the days where you spend precious time hunting down leads that have been shared with your competitors only to lose out at that last minute to the lowest bidder.

As a franchisor, it may be typical for you to pay for the marketing efforts of each franchise location. Just as you might expect, paying for bad clicks or leads can quickly add up considering this larger scale. Pay-per-call advertising is an excellent way to reduce marketing costs across the board while still providing each franchisee with high quality, actionable leads. Plus, because pay-per-call marketers only get paid for actual leads, they have a higher incentive to perform for you, which means you are likely to see a higher conversion rate on the leads received.

How Much Should I Budget for Franchise Marketing?

It’s tough enough for a small business owner to decide what their marketing budget should be each year. Imagining what budget you’ll need to support multiple franchises as well as accounting for the likelihood that you’ll add new franchises each year can leave any franchisor looking at the sky questioning what to do. 

The general rule of thumb is to set aside 5% of your total revenue for marketing costs. Of course, if you’re looking to be super aggressive for the year, you’ll want to increase that number as you work out what is best for your business. Also consider you may need to set budgets for each individual franchise as you may be more aggressive in one location and want to dial it back in another. Finally, you’ll need to consider what marketing efforts you will perform in-house versus which you will source out and also what you are willing to pay for each franchisee versus what they are expected to pay from their own budgets.

Budgeting as a franchise adds another layer of complexity as you’ll likely want to set aside budget to not only obtain new franchisees, but also to roll out a marketing plan for new acquisitions. A good jumping off point here is to consider the expected return you see on most new franchise launches. This way you can better predict how much marketing spend should go to these new acquisitions.

The Key to Generating Leads for Franchises.

Everyone wants to know that magic formula for getting new leads for their business. As consumer habits change, so too should your lead generation strategies. While it was once commonplace to rely on word of mouth and cold calling, in today’s digital age, these marketing tactics are just a small part of a cohesive marketing strategy. So how do you adapt to get more leads for you and your franchisees?

The bad news is there is no one size fits all approach to digital marketing. As more of us spend time online and more tools are available to marketers, it becomes clear that successful lead generation is less about overall reach and more about personalization. You need to focus on reaching the right people in the right place at the right time. 

Before you shell out thousands of dollars on a marketing campaign, get to know everything you can about your target audience. On what channel(s) are they spending most of their time? What is their motivation? What is their communication style? What other brands do they align with? With semi-anonymous data available to marketers in the form of cookies and other data collection tools like Facebook Pixel, you can gain deeper insights into your target audience so you can curate a marketing plan that will speak to them, increasing the likelihood that they will convert. 

So while there is no one right answer to generating more leads for your franchisees, by arming yourself with data and focusing on the customer experience, you’re on your way to developing a marketing strategy that works for your brand, your customers, and your franchisees.