Franchises online leads screenshots image

Local Lead
Generation
For Service
Franchises

Franchises online lead generation main image

For over 15 years, Service Direct has been a pioneer in the performance marketing space.

We recognized early on that the marketing channels available to most local service businesses didn’t meet their needs, and worked quickly to launch the web’s second Pay Per Call platform. Since our inception, we’ve focused obsessively on building seamless technologies that make growth for our clients easier, more cost-effective, and more transparent.

Service Direct Franchises icon

Service Direct For Franchises

Through our work with some of the leading franchises in North America, we recognize the unique challenges these organizations face in helping their franchisees grow. Our lead generation platform was built with these organizations in mind. If it’s the case your franchise group is looking to drive more revenue for your locations, we would love the opportunity to learn more about your organization, your goals and your challenges to see whether or not our proprietary lead generation platform can help.

Floor Coverings International logo
Handyman Connection logo
Pure Maintenance logo
Restoration 1 logo
Service Direct Associations icon

Service Direct For Associations

Professional associations are tasked with helping their membership achieve success through a variety of measures. Whether it’s through training, advocacy, or procurement, your organization must constantly prove its value to your members. For over a decade, Service Direct has worked with some of North America’s premier associations to help their members achieve real growth. If your association is looking for ways to drive more value to its members, we would love an opportunity to explore a partnership.

Nexstar Network logo
Success Group International logo
CEO Warrior logo
American Association of Premier DUI Attorneys logo

How We Generate Exclusive Franchise Leads

1

Your Franchisees Tell Us What Types of Leads They Want

We recognize the importance of making sure your franchise locations are able to focus their marketing dollars on their territory. There’s nothing more frustrating than spending money on attracting a customer, only to have to hand that customer off to another location.

With Service Direct, we make targeting customers as simple as identifying the zip codes that constitute their location. When your stores signup, they easily add their zip codes. If they add a location or drop zip codes, they can change their service area at any time.

Service Direct is the biggest lead generator for me. No question and they blow other lead generation companies out of the water. I am very optimistic about my future with Service Direct. This is money better spent than paying to optimize my own website.

Dean Theadore, Owner
Handyman Connection of Santa Clarita

Franchises leads online find customers screenshot

Service Direct is the biggest lead generator for me. No question and they blow other lead generation companies out of the water. I am very optimistic about my future with Service Direct. This is money better spent than paying to optimize my own website.

Dean Theadore, Owner
Handyman Connection of Santa Clarita

Franchises leads online cost per lead screenshot
https://servicedirect.com/wp-content/uploads/2020/10/Franchises-Leads-CostPerLeadEdit.jpg

Service Direct has been the backbone of all our leads. Our business has grown considerably since we started using them and we couldn’t be any more satisfied with the quality of the leads we end up paying for.

Anthony Picarello, CEO
PIC Home Pros

2

Your Franchisees Tell Us How Much They Want to Pay

We’ve been helping franchises grow for over a decade. One thing we’ve learned is that while you provide each of them with all of the tools and resources they need for success, it ultimately boils down to their willingness to execute on the playbook. And let’s be honest, some are great at it and some aren’t.

So we allow your franchisees to choose a lead price that makes sense to them, based on their ability to extract revenue from the leads. For some, they’ll see a ton of value and will want us to get them more leads. They can easily increase their lead price to drive more volume. Others might not see as much value, and can arrive at a lower price point that makes sense for them.

Service Direct has been the backbone of all our leads. Our business has grown considerably since we started using them and we couldn’t be any more satisfied with the quality of the leads we end up paying for.

Anthony Picarello, CEO
PIC Home Pros

3

We’ll Drive Exclusive Leads to Your Franchisees

When we started over 15 years ago, very quickly we began to realize that our clients weren’t happy with the major shared form lead providers in the market. They were tired of chasing down junk leads that were never going to convert into customers and they were tired of getting into a bidding war just to try and salvage some revenue from the lead they paid for.

With Service Direct Marketplace, we drive exclusive, inbound phone calls from purchase-ready customers. We like to say we make growing your franchise as simple as answering your phone. Sound interesting? Let’s talk!

I’ve worked with Service Direct for 8 years and have had great success with their pay-per-lead program. The ROI with this lead generator has been much better compared to the other tactics we have tried.

Mike Killeen
Floor Coverings International Monmouth County

Franchises leads online Service Direct how it works illustration

I’ve worked with Service Direct for 8 years and have had great success with their pay-per-lead program. The ROI with this lead generator has been much better compared to the other tactics we have tried.

Mike Killeen
Floor Coverings International Monmouth County

Franchises leads online performance metrics screenshot
https://servicedirect.com/wp-content/uploads/2020/10/Franchises-Leads-LeadPerformanceDetail.jpg

Service Direct is keeping our guys busy. One of my favorite features is keeping track of the revenue so we can see our return on investment and know that our money is well spent.

Angie Zeppieri
Hi-Lite Electric

4

Your Franchisees Track Their ROI Easily

Every business owner should be obsessed with understanding their marketing efforts, analyzing their results, and optimizing based on those results. Unfortunately, far too often, it’s impossible to get any data that is believable, and even harder to make decisions that can have a real impact on their ability to achieve their growth goals.

With Service Direct, we make it easy for your franchisees to track their results, and even easier to adjust based on what they are seeing. We recognize how important transparency is within the marketing world, so we’ve built technology that makes analyzing and understanding results simple and powerful.

Service Direct is keeping our guys busy. One of my favorite features is keeping track of the revenue so we can see our return on investment and know that our money is well spent.

Angie Zeppieri
Hi-Lite Electric

Case Studies of the Service Direct Impact

Floor Coverings International

51,000+

Leads Delivered

163

Locations

8

Years Partnered

There are several major reasons we’ve been working so closely with Service Direct. First and foremost, Service Direct has continuously proven they can drive quality flooring leads to our franchisees. Secondly, their customer service is outstanding and they’re one of the easiest partners to work with. I always know I can count on them to deliver what they promise. And last – but definitely not least – Service Direct truly cares about the success of our franchisees, and it shows.

Katie Pynnonen, Director of Marketing
Floor Coverings International

Handyman Connection

14,000+

Leads Delivered

53

Locations

5

Years Partnered

Service Direct is the biggest lead generator for me in the business right now, no question. I am very optimistic about my future with Service Direct. I think it actually blows other lead generation companies out of the water.

Dean Theodore, Owner
Handyman Connection of Santa Clarita

Pure Maintenance

5,000+

Leads Delivered

52

Locations

3

Years Partnered

Service Direct has been successful for our locations across the country. Each store can choose a price point per lead that makes sense for them, and they are only paying for a qualified inbound phone call.

Brandon Adams, Owner
Pure Maintenance

Here’s What Our Clients Are Saying

With any marketing service, success should be measured in dollars and cents.

8.5X

Average Return On Investment

37

Average Leads Delivered per Month

68%

Average Appointment Rate on Leads

“They deliver, on average, 56 leads per month, with some months over 100 leads. I can count on knowing these calls are from someone looking for my services and what I like most is that I don’t pay for calls that aren’t a lead. Their dedicated support team makes sure all my needs are met and my account is optimized.”

—Dari Payrow
R.S. Andrews

“Service Direct is the biggest lead generator for me in the business right now. No question. I am very pleased with the support that I get. I am very optimistic about my future with Service Direct. I think it actually blows other lead generation companies out of the water. This is money better spent that paying to optimize my own website.”

—Dean Theadore
Handyman Connection of Santa Clarita

“Service Direct has been the backbone of all our leads this year. Their service is straight forward and simple to use. Of all the services we use, we are closing the most through SD. Our business has grown considerably since we started using them and we couldn't be any more satisfied with the quality of the leads we end up paying for.”

—Anthony Picarello, CEO
PIC Home Pros

“Service Direct has been a great for our business. The leads are great quality and come in at a consistent rate. We love that the calls come directly to us and how easy their online system works. Service Direct also provides superior customer service and we are extremely satisfied and can't wait to expand our marketing with them!”

—Scott Scheur, Owner
FenceMaxx

Read More about their experience with Service Direct

“Service Direct has been a great source for leads and I’ve been impressed with their quality, consistency, and support. I am getting good return on my investment and their built in CRM makes it easy to track my ROI. I can see exactly what I am paying for. I highly recommend working with them.”

—Dale Cox, CEO
USI Champion Insulation

“Not only has Service Direct helped us increase our sales considerably, we’ve actually been able to do that while decreasing our marketing expenses. As a company hyper-focused on our profit margin, they have had a big impact on our ability to improve not only our top line, but also our bottom line!”

—Stephan Brodar
Rooter-Man Plumbing and Drain Service

“Service Direct is an honest lead gen company in a world where I have been burned by so many other marketers. They have really worked closely with me over the past year and have helped me get the business I needed. They are a great way to make sure you can be found online.”

—Bobby Johnson, CEO
New Era Plumbing

“Initially I was skeptical of paying per call but I've spent about $5,000 with them now, and everything has been great!”

—James, Owner
Tuscaloosa Handyman Connection

Tuscaloosa Handyman Connection Logo

“Working with Service Direct has changed the strategy of my business. They’re generating new clients every day and that makes me appreciate their hard work.”

—Weston Barnes
3 Brothers Plumbing & Heating

“Our field is very competitive and Service Direct knows exactly how to advertise and give you the upper hand. Every dollar spent is worth it. We used many other companies for advertising but contractor marketing was the most honest and helpful one.”


Day & Night Services

Day & Night Services Logo

“Service Direct has been a tremendous help to our business! They send leads that turn into actual jobs. Even on a slow week we are profiting a few thousand from our SD leads.”

—Danyan Garcia
Simons Heating and Cooling

“Service Direct's lead generation program has helped our company grow as the leads that are billable are usually high quality leads and we have had an 80% booking rate on all billable leads.”

—Krissy Goff
Magic Electric Plumbing Heating & Air

Read More about their experience with Service Direct

“Service Direct has had a large impact. Due to the number of viable calls received, we are able to book, close and conduct more work. This has lead to additional employees and increased our sales. 95% of the calls received through Service Direct lead to booked appointments and then we close approximately 70% of those.”

—Justin McConnell
Spaulding Decon of Alpharetta

Read More about their experience with Service Direct

“We have experienced almost a 20X return on investment with Service Direct's leads. Their service is the only 'direct' way to get quality leads.”

—Joey Sison
Home Solutionz

Read More about their experience with Service Direct

“The leads coming in are high-quality, high-price point type of leads. Service Direct helps us generate new customers. Once we acquire them and give them good service, they come back to us to do business in the future.”

—Carlos Lee
Black Diamond Experts

Read More about their experience with Service Direct

“Service Direct has impacted our business because a lot of our calls are coming through this platform. It is keeping our guys busy and this is the type of work we needed to be consistently on the road. One of my favorite features is keeping track of the revenue we have made so we can see our return on investment and know that our money spent on Service Direct is well spent.”

—Angie Zeppieri
Hi-Lite

Read More about their experience with Service Direct

“Service Direct has been a major impact to our success this year. Within the first or second call, we had a sale right off the bat which benefited the company and from there it had a domino effect throughout the summer.”

—Lorenzo Riviera
Specialize Heating & Air Conditioning

Read More about their experience with Service Direct

“I’m very happy with Service Direct and would highly recommend them. I have a restoration business and I was reluctant because of my past experiences with other marketing companies but I have been able to reduce my marketing budget $1500 per month and I am getting leads from customers ready to start work.”

—Chris Lofton
Bio Safety Clean

“One of the best decisions we've made when looking for lead generation services. The very first lead we received was so great that it actually covered the cost for the next 50 leads! If you're looking for online phone lead generation, I'd highly recommend this company and their very friendly staff.”

—Aaron Drexler
SoCal Climate Control

“Service Direct is great to work with! The program itself brings in high quality leads and a simple portal to manage them. Highly recommend!”

—Michelle Koepp
Mister Sparky of Florida

“We’d like to thank everyone on the team over at Service Direct for their continued support and service. You are all extremely professional and helpful whenever you are called upon, which we value. If anyone out there is looking for a quality lead generation company please give these guys a call!”

—Jonathan Marquez, General Manager
Dial One Sonshine Plumbing, Heating, A/C & Electrical Inc.

“These guys are amazing, They will Make your phone ring off the hook. I close around 70-80%. Good Quality leads!!! 3-5 leads per day is awesome!! Highly Recommend Service Direct.”

—James Tucker
Midwest Mold Removal

“I got my first call a day or so after setup and it instantly converted into a sale. And the buying customers calling us directly didn’t stop coming! We’ve been busier than we had ever dreamed possible. Service Direct delivers what they promise and I personally recommend them to my peers across the country.”

—Brian McWherter
Apex Fencing

“I use Service Direct for my bath remodeling business and they have boosted my lead flow not only from a volume standpoint but our demo rate as well. Every lead we run is a qualified appointment allowing our reps to convert at a higher rate.”

—Sean Pisani
1 Day Bath

“We’ve dealt with many marketing services before, but service direct is one of the best. They are honest, resourceful and dedicated to helping small businesses succeed far and above their expectations. We recommend ServiceDirect to any business whether small or large!”

—Darryl McMillan
Progressive Pest Solutions

“We have been using them for about a year now. The phones started ringing immediately and they were good leads! You can also listen to all of the calls, and their customer support is VERY responsive. I'd recommend them to anyone who wants to increase their business.”

—Carrie Catapano
American Air

“I've worked with Service Direct for 8 years and have had great success with their pay-per-lead program as opposed to an open pay-per-click campaign. The ROI with this lead generator has been much better compared to the other internet lead generating tactics we have tried.”

—Mike Killeen
Floor Coverings International, Monmouth County

“If you’re tired of HomeAdvisor and Angie's List, give this a try...the leads we receive are better overall and we appreciate how responsive their Support team is.”

—Neil Bumgardner
Airstream Plumbing & Heating, Inc.

Growing Your Franchise Has Never Been Easier

We take the risk and complexity out of marketing your business.

Service Direct icon of user account creation

No Set-Up Fees

Create your account for free and only pay for valid Leads.

Service Direct icon of cost savings

You Control The Cost

Choose your Lead Price based on the value you see.

Service Direct icon of no contract

No Contract

There is no term contract so you can cancel at any time.

Proven Results For Our Clients

15 years of driving real revenue growth for our local service companies.

$320M+

Revenue Generated for Our Clients

1M+

Leads Delivered to Our Clients

2000+

Satisfied Clients

Inc. 500 – America’s Fastest-Growing Private Companies
Microsoft Advertisting – Select Channel Partner

How Much Does It Cost?

We give you the control and flexibility to grow your business, your way.

Service Direct icon of increased performance

Lead Volume

The more you are willing to spend, the more Leads we can get your business.

Service Direct icon of Map location

Service Area

More competitive areas of the country command higher Lead prices.

Service Direct icon

Service Category

The greater the value of a new customer, the more expensive it is to get a Lead.

Frequently Asked Questions

What’s considered a billable lead?

Unlike some lead generation companies that charge your franchisees for calls over a certain duration, we recognize that duration doesn’t tell the whole story. For us, a billable lead is an actual opportunity to win someone’s business. That means a lead where the person is a decision maker and has a service need. Of course, it’s up to your franchisee to convince that person they are the right provider for their needs! But they’ll never pay for solicitors, wrong numbers, job seekers, etc.

How do customers actually find my locations?

In a variety of ways. As you know, potential customers have a myriad of ways they can find your franchisees. Whether it’s through search engines, mobile apps, directory sites, or social media sites, we focus on finding those customers at the exact moment they need your stores’ services and connecting them in real-time. 

The result is a high-quality lead that, if your store does their job, is more than likely to turn into a booked appointment and new customer! 

How are franchise/association programs set up?

We believe in starting small and growing together as we work to make sure both parties succeed. So typically with a franchise or association, we like to run a pilot with several locations. We usually encourage our franchise partners to pick locations in markets ranging in size, but also selecting locations based on varying degrees of operator acumen. As we’ve learned, some are great at answering their phones and winning business, and others aren’t. But it’s important for you, and us, to understand that so that we know what a fruitful partnership for both parties looks like.

Typically after about 90 days we have plenty of data to look at, and both parties will have a clear sense for the opportunity that lies ahead. Some franchises choose to make our lead generation program a part of their national marketing budget, while others give each location the option to opt-in to the program.

Is there a rebate program?

For our association partners, we do offer a rebate program of 5% of the revenue generated from members. For franchises, we do not offer a rebate program…but we promise you’re going to see a big spike in per store revenue! 🙂

Will we be able to see all of the lead activity?

Yes. When launching the initial pilot, we will provide you with master login that will allow you to real-time access to all leads and activity amongst the various locations. You’ll be able to see total leads delivered, listen to calls, and you can even track how well your locations are booking appointments. Again, our goal is to make sure you have all of the information you need to understand what a long term partnership with Service Direct.