Understanding Garage Door Pay Per Call
If you’ve done your research into garage door marketing options, you may have come across a service called pay per call. When you partner with a pay per call company to enhance your marketing plan, you are taking a lot of the guesswork out of marketing for your garage door business. Companies like Service Direct have a team of search engine optimization experts dedicated to making sure your business is noticed by potential customers. Then, they connect you with those customers in real time so that all you have to do is close the deal.
When searching for the right pay per call partner, you’ll want to look for a company that prioritizes your success. At Service Direct, we don’t get paid unless you are receiving potential leads from real, new customers. While other companies may have other incentives that allow them to prioritize their success over yours, that’s not an option for us. Put simply, partnering with a pay per call service is a great way to connect with new customers without having to pour exorbitant amounts of time or money into your marketing plan.
How to Land More Garage Door Leads
Once you have a high-quality website and have decided whether or not to partner with a pay per call company, you might be wondering what’s next. One of the best things you can do to improve your garage door business regardless of what stage you’re at in the digital marketing story is improving your sales techniques. No matter what marketing route you go down, it’s still on you as the business owner to seal the deal and make sure potential customers know from start to finish that you’re the best person for the job.
Taking a look at what may have gone wrong in the past when you’ve lost leads is a great place to start. Whether it was not following through on jobs, failing to ask the right questions, or an overall lack of communication, recognizing past shortcomings will help you identify where to make adjustments. It’s never too late to reevaluate your sales strategy, especially if you, like most business owners, want more leads!
The Do’s and Don’ts of Garage Door Digital Marketing
Do: Highlight Testimonials and Photos
One of the best ways to ensure your website is representing your expert garage door services is by promoting satisfied customers and photos of jobs well done. This not only provides frames of reference for new jobs but it also instills confidence in new customers. Like digital word of mouth, testimonials are a great way to make sure new customers feel confident in your high-quality abilities from the start!
Don’t: Partner with a Company that Requires Long Term Contracts
A common mistake many companies make when getting started in garage door marketing is signing up with a company that requires long term contracts or commitments. When you enter a partnership you want to know it’s with a company who prioritizes you. At Service Direct, we understand that not every company is going to be a good fit. While we want to have successful partnerships with everyone, we are also more interested in making sure the companies we work with are happy.
Do: Focus on Customer Remarketing Strategies
Customer remarketing tactics are targeted at previous customers or customers that considered hiring your services but decided against it. They are meant to entice those customers to come back and hire your expert garage door services. Examples of customer remarketing strategies include offering seasonal specials for returning customers and advertising discounts for first time customers. You can also use these tactics to get testimonials by offering deals on new jobs when a previous customer leaves a review.
How Much Does Garage Door Marketing Cost?
Taking these do’s and don’ts into account can help make sure you’re going in the right direction on your marketing journey!
At Service Direct, our garage door partners typically pay between $15 and $100 dollars per lead. That amount, also known as your cost per lead (CPL), directly affects how much our advertising experts can spend on getting you potential customers.You have complete control of your CPL, but we recommend allocating as much of your marketing budget as you can to that number. Put simply, the higher your CPL, the more potential leads you will receive. Inversely, you can also lower your CPL at any time if you feel you need to reduce the amount of leads you’re receiving because you’re too busy.
Does this mean that you’ll pay that CPL for every call you receive, even spam calls and wrong numbers? Absolutely not! We know how annoying those kinds of calls can be on their own; imagine if you were expected to pay for them! That’s why we only charge you for billable leads, which are calls from real, potential customers. Regardless of whether or not you decide to partner with Service Direct, these are the qualities we recommend looking for in any pay per call company you work with!