Handyman Pay Per Call Shouldn’t Equal Pay For All
For some marketing firms pay per call really is just that – paying for each call whether or not it’s a valid lead, spam, wrong number, or a lead from months ago that’s been resold dozens of times. At Service Direct, what we find to be more valuable and much more worth your hard earned money is only paying for high-quality leads that have a real potential of turning into customers. Not only that, we want our clients to have control over how much they pay for their handyman leads as well. You can simply adjust your cost per lead at any time for any reason.
So what are the benefits to pay per call as opposed to pay per click? Well, since 70% of mobile searchers call numbers displayed as search results, you have a pretty good chance of seeing outstanding results with the pay per call marketing strategy. First of all, pay per call is typically cheaper and requires less maintenance from business owners. You also have the advantage of speaking with customers who have already decided to consider your services since they’ve called your number. All you have to do is close the deal! Plus, with pay per call strategies you’re not required to do any heavy lifting like keeping up with Google Ads in order to see valuable results. At Service Direct, we take care of all the proper advertising strategies in order to get your phone ringing.
What Are The Best Ways To Generate Handyman Phone Leads Online?
With the internet being the main vessel for advertising, there are tons of articles on the best strategies to generate handyman leads. Finding ways to do this isn’t difficult, but when you’re spending all your effort running a business, finding the time to implement the best strategies can be nearly impossible. Before you start looking into marketing companies to help with lead generation, here are a couple things to help generate more leads on your own:
Optimize Your Website
Make sure your website is helping your chances of growing your business, and not the opposite. People love websites that are easy to navigate, aesthetically designed, and provide the information they need without overwhelming them with too much. Make sure they can easily find your number or fill out a form, and that the most popular searches for handyman services are one of the first things they say when they open your site.
Use Keywords For Best Search Results
Speaking of searches, it’s ideal to have your website appear near the top of search results on search engines like Google, Bing, and Yahoo when searching for handyman services. Having keywords on your website will help with this as well as a marketing firm to help with SEO strategies and ads.
How Much Will Handyman Leads Cost You?
Looking into the lowest cost handyman leads might be tempting, but make sure you know exactly what kind of leads are being sold before you sign anything. There are companies known to sell leads for as low as $1 each, but you are likely not paying for quality leads. They are a mixture of non-valid and valid leads that will likely not add growth to your business because calls you’re receiving and paying for are either spam calls, shared leads that you’re in a constant battle for, or resold leads. So it’s best to vet the company and ask for proven track records of success before making any decisions.
At Service Direct, an average handyman lead will cost you $15-$40, while a handyman project could cost anywhere between $65 to $1,200. So, with our business model, a higher CPL can actually get you to rank higher on search engines like Google and Bing, meaning more potential for real growth for your business. If you ask us, that’s money well spent. But we also believe our clients should always be able to adjust their CPL to whatever makes the most sense for their business needs, which is why we allow full control to change their CPL at any time.
Our Expert Handyman Advertising Advice
The most important thing is to work with a marketing firm you can trust. No one wants to pay for spam or wrong numbers, and they shouldn’t have to! Knowing everything you can about how a marketing firm generates leads and what you can do to help those leads turn into customers is essential. Once you find a few companies that only charge for valid handyman leads, make sure you vet each company and ask for track records of their proven success with lead generation.
You can also reach out to past or current handyman lead generation clients to ask about their experience. If the lead generation company has a Facebook or other social media pages it will be easier to see how active and engaged they are with their clients. If a company is vague when answering any questions about how they work or their success, run. An honest marketing firm will be happy to showcase their success and inform potential clients about how their business works.