Health Insurance Marketing Tips
Wading through the waters of digital marketing can be difficult, let alone sifting through the search results when you look up online marketing tips for your health insurance business. But, there are a few key places you can start when marketing your company, including mobile optimization and social media engagement.
Mobile optimization is key because without it, any customer using their phone to search for health insurance in your area will not be able to find your business. In a time when most people do everything on their mobile devices, you can see why that would be a problem. Social media platforms are a great tool to engage with potential customers and add personality to your health insurance business. They provide familiar tools for people to view testimonials, find your contact information, and message you directly. Establishing customer confidence and a relationship as soon as possible is the key to bringing in the customer volume you desire.
Do’s and Don’ts of Closing Health Insurance Leads
Do listen instead of just hearing.
You might be reading this thinking listening and hearing are the same thing, right? When it comes to speaking with potential customers of your health insurance business, it could be the difference between closing the lead and losing the job. Whenever you get a customer on the phone it’s important that you really listen to their wants, needs, and concerns so you can address them from the outset and begin establishing trust.
Don’t forget to follow through.
If you didn’t book the customer on the initial call, you may be inclined to wait for them to reach back out to you. However, doing that might allow another health insurance company to reach out and scoop their business out from underneath you. The best way to prevent this from happening is by reaching back out to potential customers to reaffirm why yours is the best health insurance company for them. Plus, it shows that you care about them, which is an essential impression to make as a health insurance provider.
Do communicate and set expectations.
If you haven’t realized by now, establishing confidence in your health insurance services from the beginning is the key to booking leads every time. The best way to do that is communicate openly and honestly with potential customers from start to finish. It’s imperative that you set expectations as well. Any trust you are able to establish will crumble if you don’t meet the assumed expectations of the customer. The only way to avoid that is ensuring the customer knows what to expect from your health insurance business.
Keeping these tips and others in mind when communicating with potential customers will help you book the job every time and boost your customer base.
Understanding Health Insurance Pay Per Call
Pay per call lead generation is a digital marketing strategy that can help take a large part of the guesswork out of online marketing. If you feel intimidated or frustrated by the seemingly insurmountable list of marketing options, partnering with a lead generation company might be the best way to promote your health insurance business online. But how does it work? Generally, pay per call companies will use keywords and analytics to connect you in real time with potential customers actively seeking your services. With pay per call all you have to do is answer the phone and close the lead to bring in the new customers!
It’s important to remember that not all lead generation companies are made equal. At Service Direct we provide exclusive leads for our partners. That means you won’t have to compete with other health insurance companies for leads. Plus, we use pay per call tactics that take potential customers intentions into account. It’s our goal to connect you with a customer actively seeking your services so that neither your nor our time is wasted. Of course we can’t ensure that every call is a potential customer seeking your service, but for those that aren’t we credit you back the money because we prioritize your success over our money. Doing effective research into multiple lead generation companies before deciding on one will help ensure your health insurance business’ success.
The Cost of Health Insurance Lead Generation
At Service Direct, our health insurance partners typically pay between $35 and $100 for every potential customer that reaches out via phone or email. That number, also known as your cost per lead (CPL), directly determines how aggressively our experts can promote your health insurance business. We recommend allocating as much of your marketing budget as you can to your CPL and maximizing it so that you can get the increase in customers you desire. Plus, having a high CPL at the outset will help you see success quicker than otherwise. We understand that it’s your health insurance business, which is why we give you complete control over your CPL. So if you’re booked or need to take a step back you can lower your CPL, thus lowering your lead volume.
Now $100 might seem like a high number, we ensure your money only goes to getting you in touch with potential customers. We know how frustrating wrong numbers, spam calls, and solicitors can be, which is why we never charge you for those calls. That being said, it’s still your job to answer the phone and close the deal. Lead generation can only do so much to help you if you aren’t willing to answer the phone and sell your health insurance services to potential customers. But, when you’re so busy owning and operating a health insurance business that you don’t have the time to focus on digital marketing, pay per call lead generation could be just what you need!