Getting Started With Your Home Additions Website
The first step to effective online marketing for your home additions business is ensuring you have a high-quality website to reflect the high-quality services you offer. These days when someone is interested in home services their first move in finding the right company is most likely searching on Google, Bing, or Yahoo. That’s why it’s so important to have a mobile optimized website for your home additions company. If you want your business to get noticed, you’ll want a website that appears at or near the top of those search results. To do that you’ll want to look into keyword research and data analytics tools, both of which will help bolster your site. Before you get too deep in analytics tools and research you’ll want to make sure your site is effectively displaying your information and using every tool at your disposal.
Fortunately, there are a few helpful tips to improve your home additions site and boost calls to your business. First you’ll want to clearly display your contact information so that potential customers know exactly how to get in touch with you when they’re ready to call or email. Next you should use everything at your disposal to establish confidence in the quality of your home additions services. That means posting positive testimonials, prominently displaying before and after photos, and perhaps even having an about section with your history and why you do what you do. Finally — and most importantly — your website needs to be optimized for mobile devices. Many people are going to search for you on their phones and if they cannot access your site because it isn’t made for mobile, the number of potential customers lost will add up quickly.
Keeping these tips in mind when building or renovating your website will help ensure you are on the best platform to launch into the world of digital marketing.
Understanding Home Additions Pay Per Call
Pay per call lead generation is a helpful resource for home addition contractors that simply don’t have the time to research and use trial and error to market their services. Lead generation companies like Service Direct have experienced advertising teams whose sole purpose is getting your home additions business noticed by real customers actively seeking your services. You’ll get calls from these customers in real time so all you have to do is answer the phone and explain why your home additions business is the best one for the job.
At Service Direct, our home additions partners typically pay between $200 and $750 for each valid lead they receive through our services. While this may seem like a large number, it’s important to keep in mind that home additions easily add up to tens of thousands of dollars. So even if you pay $750 for a call, as long as you book the job your return on investment will be significant. In fact, we recommend allocating as much of your marketing budget as possible to that figure, also known as your cost per lead (CPL), because it allows our experts to be competitive with driving a larger volume of potential customers to you. Plus, we know how frustrating spam calls, wrong numbers, and solicitors can be, so we only charge you for calls from real potential new customers that are actively seeking your services!
What to Look for With Home Additions Lead Generation
Shared vs Exclusive Leads
Understanding the type of leads you are buying is crucial to making the right decision for your home additions business when partnering with a lead generation company. One type of lead may be better suited for your situation than another. Shared leads are usually more affordable than exclusive leads because they are not delivered just to you. Lead generation companies that use shared leads will provide the customer’s information to multiple home additions businesses, resulting in bidding wars and potentially undercut prices. If this doesn’t sound like what you’re looking for, you may be more inclined to buy exclusive leads, which are more expensive but are only provided to you. This way you don’t have to worry about your competitors closing the deal first; instead you can focus on upselling your business.
Avoid Long Term Contracts
Some pay per call lead generation companies will ask you to make long term commitments or sign contracts up front before beginning to work with your home additions business. We advise against this because no matter how much research you have done, you truly don’t know that a partnership will be successful until you give it a try. At Service Direct we understand that our services and business model is not going to be a good fit with every company out there. That’s why we don’t ask for long term contracts, because we prioritize your success over our own. While we are always sad to see partners go, we want you to be completely happy with your lead generation experience even if it is with someone else!
Pay Per Call vs Pay Per Click
If you have researched lead generation, you may have come upon the term “pay per click” in addition to pay per call. Pay per click leads are generally cheaper but are not nearly as successful in driving potential customers to your business. Many companies will only charge you a couple of dollars for every click, which seems extremely cost effective, right? It’s a bit more complicated than that. While the clicks are cheap, there is no way for the lead generation companies to discern whether the customer is actively seeking your services or clicked the ad for a random reason. This means you’ll be paying for a lot of clicks without necessarily booking a job, which can add up quickly. Pay per call companies like Service Direct on the other hand are able to take the customer’s intentions into account when connecting you with a lead. That way, with pay per call you may be paying more per lead but the leads have a much greater chance of turning into real jobs!
Next Steps in Home Additions Digital Marketing
Whether or not you decide to partner with a lead generation company, you might be wondering what’s next after you curate your high-quality website. There are many routes to take, but two of the more effective and affordable ways to digitally market your home additions business are going to be through social media engagement and customer remarketing.
Social media is a great tool for marketing your home additions contracting business for a myriad of reasons. It is a familiar platform that allows you to promote multiple aspects of your business. You can post photos, highlight testimonials, and engage in real time with customers all in one place. But, it’s important to remember that the key to social media success is staying active. That means posting regularly and getting back to customers as soon as possible. The best way to get in the habit of doing this is picking one social platform, such as Facebook or Instagram, and creating a schedule and repertoire before branching out to other sites.
Whether you’ve been in business for years or just a few months, the concept of customer remarketing may be foreign to you. Basically, you want to find engaging ways to interact with previous customers as well as people who considered hiring your home addition services but decided against it. You might be wondering what the point would be in directing some of your marketing efforts to these individuals when what you really want is an increase in new customers. Customer remarketing is a great way to maintain relationships so that previous customers will rehire you when they need your services again as well as recommend you to friends. Plus, you can easily garner testimonials from these customers with some remarketing techniques. Other tactics include offering discounts to customers who bounced from your site without calling, creating a rewards program, and promoting season specials during your off-season.
Regardless of which direction you decide to go in, taking the time to learn about and use one or both of these tactics will help you bring in more customers and maintain relationships with previous ones.