Understanding Homeowners Insurance Pay Per Call
As mentioned above, most online searches are done through mobile phones, making pay per call a convenient and successful advertising tactic. But that’s not the only thing pay per call has to offer. First of all, pay per call is a digital marketing strategy designed to bring more customers to your business by having them call your number. Behind the scenes there are search engine optimization tools and keyword bidding strategies being used by experts to get your search results high up on popular search engines. Pay per call is a great resource for busy business owners like you as it takes out a lot of the guesswork when it comes to online lead generation so you can focus on what you do best!
Not all lead generation companies are made equal. The highest quality leads are exclusive leads that have true potential of turning into a customer. Those are more expensive, but well worth it for the high-quality results. Other marketing companies might try to sell you shared leads, which means you’ll have to compete with other homeowners insurance companies and have a headache of a bidding war and money lost, whether or not you get the lead. At Service Direct, we only provide exclusive leads and you only pay for the leads that have true potential in being new customers.
How Much Does Homeowners Insurance Lead Generation Cost?
At Service Direct, homeowners insurance cost per lead ranges from $30 to $120. That might seem expensive, but placing your cost per lead (CPL) as high as possible will allow our advertisers to be more competitive with keyword bidding, ultimately bringing you the best results for lead generation. The average price of homeowners insurance could be as high as $4,445 a year depending on location, so you’re looking at a huge return on investment with a cost per lead of $120. However, we believe business owners should be in complete control of how high or how low their cost per lead is, which is why we allow you to change it at any time, for any reason. Whether you’re wanting to increase your lead generation or you’re overbooked and need to slow down for a bit, you have the control to optimize your CPL for any situation.
As mentioned earlier, not all lead generation companies are created equal. If you come across a lead generation company with prices that seem too good to be true, they probably are. For example, prices as low as $1 might be tempting, but once you look into the quality of those leads, you’ll quickly realize why they’re priced so low. They could be anything from wrong numbers and spam calls to resold leads from months ago, or shared leads. The only leads you should be paying for are the ones that have true potential of turning into new customers for your homeowners insurance company.
Do’s and Don’ts for Homeowners Insurance Online Marketing
Do revamp your website to reflect your company values, high-quality services, and professionalism.
It’s important to invest time into your website as it’s the very first impression potential clients have of your business. Your phone number should be displayed at the top of your page in a contrasting color that’s easy to see and clickable to make it convenient for people to call. Use visuals like infographics, images, GIFs, or videos to give them an idea of your services and how you treat customers. Additionally, use keywords on your website to increase your chances of showing up higher on search engines when they search for homeowners insurance in your area.
Don’t sign any long term contracts before the pay per call marketing firm has shown you successful results.
If you sign before they’ve delivered, you’re signing off on the possibility of not seeing results after you’ve agreed to pay. In order to make sure you’re getting your money’s worth, it’s best to work with a company that lets their services speak for themselves. A business that has a proven track record of success visible to potential clients, and is proud to showcase their results and testimonials, is a good sign you’re working with a company that has your best interest in mind.
Do stay active on social media.
Social media is a fantastic marketing tool that allows you to engage with your audience, show your company culture, share valuable information and promotions, and display your 5 star testimonials. The more active you are on social media, the more potential clients will be able to see how committed you are to top-of-the-line customer service as well as get to know what sets you apart from other homeowners insurance businesses.
Homeowners Insurance Lead Generation Best Practices
Investing time in your website, social media sites, and partnering with a pay per call company can certainly help bring more clients to your phones. But even the best marketing strategies won’t be much help if you’re struggling with closing the deal once the client calls. Luckily, there are many customer service tips to help you on your journey to grow your homeowners insurance business. For example, it can be tempting, as an expert in your industry, to assume you already know what the client is going to say and take over the conversation. But people can tell when they aren’t being listened to and there’s nothing worse than being talked at by a salesperson who doesn’t have the client’s best interest in mind. So, before assuming what their needs are, it’s best to fully listen in order to communicate clearly and take their concerns into consideration.
Taking time to ensure you’re meeting the best customer service and sales standards is the first step to making sure the rest of your homeowners insurance business is on the same page! We recommend spending extra training time with your staff to encourage the best practices for closing the deal, like mentioning current promotions, unique offers that set you apart from other companies, and your company values. Anything you can do to ensure you close the deal with every lead you get will be time and money well spent!