Understanding House Cleaning Pay Per Call
To better understand how pay per call lead generation can benefit your house cleaning business, you must first understand the basics of what pay per call lead generation is. Companies like Service Direct use keyword optimization and digital advertising techniques to get your business noticed by potential customers so that you can focus on running your company while the leads come in. Now, you must still answer the phone and sell your services, but lead generation can take a significant amount of the guesswork and trial and error out of digital marketing.
It’s important to remember that not all lead generation companies are made equal, and it’s your responsibility to thoroughly research different companies and what they offer to ensure you enter into the most successful partnership for your house cleaning business. At Service Direct, we offer exclusive leads, which means that we will not connect that potential customer to any other maid services in your area. Plus, this allows us to take the intent of the caller into account, meaning you are more likely to reach real people seeking your services. We also do not ask our partners to sign contracts or enter into long-term agreements because we know our services are not guaranteed to be a good fit for every house cleaning business. While we’d be sad to see you go, we would wish you nothing but the best if you felt you needed to go in another direction!
How Much Do Maid Service Leads Cost?
At Service Direct, our house cleaning and maid partners typically pay between $15 and $100 for every lead. That amount, also known as your cost per lead (CPL), directly relates to how competitive we can be with driving potential customers to your business, so we recommend keeping it as high as possible. However, we understand that it’s your company and you may want to decrease or increase customer volume for a number or reasons, which is why we give you complete control over your CPL. The other thing to keep in mind is that, like most things, there will be a learning period as our team figures out what will work best to drive the right customers to your company. So, keeping your CPL high during the initial weeks after partnering will help you see the results you want as soon as possible.
So does this mean you will pay up to $100 for every call you receive through your partnership with Service Direct? Absolutely not. We understand how frustrating spam calls, wrong numbers, and solicitors can be, let alone if you have to pay for them. That’s why we only charge our partners for leads from new potential customers actively seeking services you offer. Of course, when you get the lead on the phone the ball is in your court. But you know what makes your house cleaning and maid service stand out, so do what you do best and sell, sell, sell!
Maid Service Marketing Ideas
Whether or not you are active on it, chances are you’re fairly familiar with social media. Not only is it a resource to connect with friends and family, but it is quickly becoming one of the most accessible, affordable marketing tools around. Social media platforms are like one-stop-shops for everything your customers are looking for when researching house cleaning services. They easily display your contact information, allow people to stay up to date on your hours or promotions, and provide a direct place for you to interact with current and potential customers in real time.
But, if you’re not yet using social media to market your maid business, you may not know exactly where to start. We would recommend picking one platform to familiarize yourself with at the beginning, so that you don’t feel overwhelmed by the intricacies of different sites. Then, you’ll want to regularly post to keep up an active profile. Finally, even if you’re not posting every day, you’ll want to stay online and monitor your comment sections and messages frequently. The faster you can respond to a potential customer inquiring about your house cleaning services the more likely they won’t turn to another company instead.
Another great tool for boosting your customer base is blogging about what you do and why. Think about it this way: you are an expert in your field, so even if you don’t think you have anything of value to say, you never know when a potential customer might stumble upon your blog post and decide to call you. You can write about anything from important questions to ask when hiring a maid service to new precautions your company has taken on to ensure the safety of your customers and yourselves during this crazy time. Whatever you decide to write about, a blog is a fantastic way to engage with current and potential customers.
After you have the blog posts, you will be able to link to them on your website as well as promote them on social media. Tools such as Google Analytics will help you see what people are searching that’s driving them to your articles. You can use that data to include more relevant keywords in your content and further drive customers to your business. Put simply: the possibilities are endless with online engagement through social media, blogging, and other digital marketing tools!
House Cleaning Marketing: Back to the Basics
No matter what stage you are on with digitally marketing your house cleaning business, it’s important to keep the basics in mind. Whether you have thousands of followers on your social media page, a lead generation partnership, or are just starting to get a website put together, you’ll be able to win the leads when they come through. The most important part of increasing your customer volume is answering the phone when it rings. Yes, you read that right. By simply answering the phone you are already setting yourself up for success and are well on your way to rising above the competition.
The first thing we recommend doing is taking a long, hard look at your call answer rate. You might be surprised to find that you or your employees are answering far fewer calls than you thought. Every single one of those missed calls could be from a potential customer who might be turning to your competition for house cleaning or maid services. Making sure you answer every call—and call back the ones you miss—is an incredibly effective way to boost your customer base. Once you get the potential customer on the phone you can emphasize what sets your house cleaning services apart from others and why they should hire you today!