HVAC Leads header image

ExclusiveHVAC Leads Near You

HVAC Leads header image
HVAC Leads Near You

How We Generate Exclusive HVAC Leads

Tell Us What Leads You Want

What Types of Customers and Where

Let us know what type of customer Leads you want and where your company’s Service Area is located so that we can target the perfect customer for your business.

Tell Us What Leads You Want
Tell Us What Leads You Want
Tell Us How Much You Want to Pay
Tell Us How Much You Want to Pay

Tell Us How Much You Want to Pay

You Decide The Price Per Lead

Let us know how much you want to pay per Lead and we will go out and get as many as possible for you. The more you can pay, the more we can get you.

We’ll Drive Exclusive Leads to You

Customers Contact You Directly

When we find someone in your area that is actively looking for your services, we connect them in real-time with your business exclusively so that you can win their business.

We’ll Drive Exclusive Leads to You
We’ll Drive Exclusive Leads to You
You Track Your ROI
You Track Your ROI

You Track Your ROI

Know Your Return to the Penny

Knowing your ROI has never been simpler or more transparent. Easily listen to calls and track your revenue and spend within your mySD platform so that you can know your exact ROI.

Here’s What Our Clients Are Saying

With any marketing service, success should be measured in dollars and cents.


Average Return on Investment


Average Leads Delivered per Month


Average Ticket Price

“The leads coming in are high-quality, high-price point type of leads. Service Direct helps us generate new customers. Once we acquire them and give them good service, they come back to us to do business in the future.”

—Carlos Lee
Black Diamond Experts

Read More about their experience with Service Direct

“Working with Service Direct has changed the strategy of my business. They’re generating new clients every day and that makes me appreciate their hard work.”

—Weston Barnes
3 Brothers Plumbing & Heating

“Service Direct has been a great source for leads and I’ve been impressed with their quality, consistency, and support. I am getting good return on my investment and their built in CRM makes it easy to track my ROI. I can see exactly what I am paying for. I highly recommend working with them.”

—Dale Cox, CEO
USI Champion Insulation

“We have been using them for about a year now. The phones started ringing immediately and they were good leads! You can also listen to all of the calls, and their customer support is VERY responsive. I'd recommend them to anyone who wants to increase their business.”

—Carrie Catapano
American Air

“Service Direct has been a major impact to our success this year. Within the first or second call, we had a sale right off the bat which benefited the company and from there it had a domino effect throughout the summer.”

—Lorenzo Riviera
Specialize Heating & Air Conditioning

Read More about their experience with Service Direct

Growing Your Service Business Has Never Been Easier

We take the risk and complexity out of marketing your business.

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No Set-Up Fees

Create your account for free and only pay for valid Leads.

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You Control The Cost

Choose your Lead Price based on the value you see.

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No Contract

There is no term contract so you can cancel at any time.

Proven Results For Our Clients

15 years of driving real revenue growth for our local service companies.


Revenue Generated for Our Clients


Leads Delivered to Our Clients


Satisfied Clients

Inc. 500 – America’s Fastest-Growing Private Companies
Microsoft Advertisting – Select Channel Partner

How Much Does It Cost?

We give you the control and flexibility to grow your business, your way.

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Lead Volume

The more you are willing to spend, the more Leads we can get your business.

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Service Area

More competitive areas of the country command higher Lead prices.

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Service Category

The greater the value of a new customer, the more expensive it is to get a Lead.

See Price Ranges for Your Industry

How To Get HVAC Leads Online

Since 2006, Service Direct has helped HVAC contractors all over North America be found online. Unlike other online marketing companies, our leads are exclusive and our platform allows you to see those leads in real time.

Problems with a heating or cooling system can quickly become a dangerous situation for home or business owners dealing with extreme weather conditions. Needing immediate assistance, many will turn to their mobile devices to quickly locate the nearest qualified HVAC contractor. Now more than ever, it is crucial to have a proven HVAC marketing solution in place to make sure you are in front of potential customers when they need you most.

Spending the majority of your time on-site at a customer’s home or office makes it difficult to set aside the necessary time to make sure your online marketing efforts are profitable. With our pay per call strategy and online marketing experience, we take care of all the heavy lifting throughout the entire process. All you have to do is focus on running your successful business while we keep your phones ringing with valuable HVAC leads.

With Service Direct, you never have to worry about wasting money on bad clicks or chasing down bad leads. Our team members are Google Ads certified and know how to use the right keywords to attract your ideal customer. Let Service Direct take care of the complex aspects of HVAC advertising so you can spend your time where it’s needed most – in the field.

With Service Direct, you are buying real-time, exclusive HVAC leads on a pay-per-call basis.

Understanding HVAC Pay Per Call vs. Pay Per Click

Because pay per call (also known as pay per lead) requires such little effort, it’s proven to be a very successful marketing strategy for small business owners everywhere who are happy to answer their phones and focus on keeping up a reliable and trustworthy reputation. As a pay per call client, what exactly will you be paying for? You’ll pay for each lead you receive. At Service Direct, the only leads you pay for are ones that have the potential of turning into real customers. No shared leads, spam, wrong numbers, or bidding wars to worry about with us. All you have to do is pick up your phone and close the deal!

Pay per click shares a similar concept of paying for each click your ad receives. However, just because someone clicks on your ad does not mean they’re likely to contact you for HVAC services. Pay per click requires more maintenance in order to see positive results like managing Google Ads which is tough to put time into when you’ve got your own business to run. Service Direct takes care of all lead generation strategies so you can spend your time focusing on what you do best!

HVAC Online Marketing Ideas

We’ve all clicked on a website that has deterred our interest enough to exit out the tab in less than 2 seconds out of fear of getting a virus or simply in the frustration of how poorly the website is designed. Whether the website was riddled with ads, taking too long to load, or simply too cluttered to even find the information you were looking for, it can make or break a sale. No one wants to be that shady website, right? So how do you make sure your website is top notch

When a potential customer visits your HVAC website, they’re most likely experiencing an HVAC issue that needs immediate attention. They’re looking for a list of services that relates to their current situation, a phone number at the top of the page, and testimonials to see if your services are reliable before they make the call. Most searches these days are made from mobile devices, so if your website is not mobile-friendly, you’re missing out on a ton of potential customers who won’t waste their time on a site that is not up to date. 

One of the most important aspects of online marketing is writing for search which cannot be done without utilizing the most popular keywords. Using keywords is one strategy that helps your website appear at the top of the page of search engines like Google and Bing when people search for HVAC services. Another online marketing tip that helps with appearing on the top of the page is Search Engine Optimization (SEO) and ads, both of which are time-consuming and difficult to manage on your own. At Service Direct, we handle everything from keyword search, to ads so you can keep focusing on running your business.

How Much Do HVAC Leads Cost?

Looking into what a marketing firm is charging per HVAC lead is important as it typically says a lot about the company’s values. For example, if you’re seeing prices as low as $1 per lead, it might be an indication that you’re paying more for quantity, rather than quality. These $1 leads could be anything from spam, resold leads from months ago, shared leads, wrong numbers, and so on. The amount of valid leads your money is going toward could be slim, which is something you don’t have to worry about with Service Direct.
With Service Direct, most HVAC leads can cost anything between $12 and $75 per lead. The higher the cost per lead, the more your marketing partner will be able to put into your ad spend and make sure your search results appear at the top of the search engine. An average HVAC installation can cost between $4,820 to 9,350, which is a much larger return on investment if a $75 lead turns out to need a full HVAC replacement. Those are the high-quality leads you should spend your money on, not the $1 spam calls. At Service Direct, every lead you pay for is exclusive which gives you more opportunity in actually turning that lead into a happy customer.

HVAC Lead Generation Red Flags To Watch Out For

It’s important to know what HVAC leads you’re paying for and whether or not they have the potential to convert. It’s best to steer clear of marketing firms that sell shared leads, which is fairly common practice for HVAC lead generation companies. These leads have already been sold to your competitors and often result in bidding wars, adding a world of stress that you shouldn’t have to deal with. Not to mention, some of those leads could have been from months ago and resold after they no longer need HVAC services. If they’re advertising for shared leads, it’s unlikely these leads will bring much value to your business.

A couple of other things to look out for would be long term contracts and failure to showcase data of proven success. Long term contracts are a red flag because they force you to commit to a payment plan before seeing real results for your company. If the company had a good track record, chances are they’d let their services speak or themselves rather than forcing you to spend money before they’ve held up their end of the deal. 

At Service Direct, we are happy to provide transparent performance metrics because we believe in our marketing strategies. In addition to no long-term contracts, we allow our clients to adjust their CPL at any time if the one they started with wasn’t quite right. Whichever lead generation strategy you choose, make sure it’s a partnership you can rely on to provide the services they’re promising so you can get the most bang for your buck!