Service Direct’s lead generation platform drives exclusive HVAC leads that turn into customers. No more sharing junk leads with competitors. Just answer your phone when we make it ring with people that need air conditioning or heating services.
See How Our Leads Marketplace Works
Now Growing Your Business Is As Simple As Answering Your Phone.
SEE HOW MANY LEADS WE HAVE IN YOUR AREA
Our Marketplace generates over 2,000,000 Phone Call Leads Across the United States each month.
See how many we generated in your area last month!
How We Generate Exclusive HVAC Leads
Tell Us What Leads You Want
As an HVAC contractor focused on profitable growth, you understand the importance of limiting travel time and increasing wrench time. Making sure your marketing efforts are aimed at customers you want to service is paramount, but how many marketing services can truly offer hyper-local targeting?
Our Marketplace not only drives exclusive HVAC leads to your business, but we focus our efforts on only those zip codes you want to target. Just let us know when you sign up what zip codes you want calls from, and we’ll go out and get them for you. Want to change your service area? You can do so at any time!
Tell Us How Much You Want to Pay
How much is a new customer worth to your business? Ask 10 different companies and you’ll get 10 different answers. So it makes sense that the value of the HVAC leads that generate those customers should vary as well.
We recognized early on that some companies are great at turning leads into customers and revenue, and others aren’t. So we don’t have a one-size-fits-all approach to pricing. We let you decide how much you want to pay for our exclusive HVAC leads. If your company is one that can extract more value from our calls and want more, simply increase your cost per lead in order to get more leads!
We’ll Drive Exclusive Leads to You
When we started over 15 years ago, we kept hearing over and over how frustrating it was chasing down leads that were shared with a handful of competitors. The likelihood of winning their business was low, and if they did, it was because they outbid everyone else. We thought there had to be a better way!
Turns out there is! Instead of generating leads that are shared with you and your competitors, we simply make your phone ring with someone that needs HVAC service or installation help, giving you the best possible chance of winning their business. Sound too good to be true? We’ve been doing it for nearly 2 decades!
You Track Your ROI
Nothing is more frustrating than spending your hard-earned money on marketing that doesn’t deliver. Or even worse, marketing where you have no idea if it’s even working or not. We understand frustration, it’s why we built our lead generation platform to provide you with complete transparency.
No more guessing. No more making bad decisions without accurate data. With your mySD dashboard, you’ll know the exact results of the exclusive HVAC leads we send to your business. And we allow you to make changes based on those results!
Here’s What Our Clients Are Saying
With any marketing service, success should be measured in dollars and cents.
850%
Average Return on Investment
15–160
Average Leads Delivered per Month
$1305
Average Ticket Price
“They deliver, on average, 56 leads per month, with some months over 100 leads. I can count on knowing these calls are from someone looking for my services and what I like most is that I don’t pay for calls that aren’t a lead. Their dedicated support team makes sure all my needs are met and my account is optimized.”
—Dari Payrow
R.S. Andrews
“The leads coming in are high-quality, high-price point type of leads. Service Direct helps us generate new customers. Once we acquire them and give them good service, they come back to us to do business in the future.”
—Carlos Lee
Black Diamond Experts
“Working with Service Direct has changed the strategy of my business. They’re generating new clients every day and that makes me appreciate their hard work.”
—Weston Barnes
3 Brothers Plumbing & Heating
“Service Direct has been a great source for leads and I’ve been impressed with their quality, consistency, and support. I am getting good return on my investment and their built in CRM makes it easy to track my ROI. I can see exactly what I am paying for. I highly recommend working with them.”
—Dale Cox, CEO
USI Champion Insulation
“We have been using them for about a year now. The phones started ringing immediately and they were good leads! You can also listen to all of the calls, and their customer support is VERY responsive. I'd recommend them to anyone who wants to increase their business.”
—Carrie Catapano
American Air
“Service Direct has been a major impact to our success this year. Within the first or second call, we had a sale right off the bat which benefited the company and from there it had a domino effect throughout the summer.”
—Lorenzo Riviera
Specialize Heating & Air Conditioning
Curious how many Leads we have in your Area?
Growing Your Service Business Has Never Been Easier
We take the risk and complexity out of marketing your business.
No Set-Up Fees
Create your account for free and only pay for valid Leads.
You Control The Cost
Choose your Lead Price based on the value you see.
No Contract
There is no term contract so you can cancel at any time.
Proven Results For Our Clients
15 years of driving real revenue growth for our local service companies.
$520M+
Revenue Generated for Our Clients
2M+
Leads Delivered to Our Clients
2000+
Satisfied Clients
How Much Does It Cost?
We give you the control and flexibility to grow your business, your way.
Lead Volume
The more you are willing to spend, the more Leads we can get your business.
Service Area
More competitive areas of the country command higher Lead prices.
Service Category
The greater the value of a new customer, the more expensive it is to get a Lead.
How To Get HVAC Leads Online
Since 2006, Service Direct has helped HVAC contractors all over North America be found online. Unlike other online marketing companies, our leads are exclusive and our platform allows you to see those leads in real time.
Problems with a heating or cooling system can quickly become a dangerous situation for home or business owners dealing with extreme weather conditions. Needing immediate assistance, many will turn to their mobile devices to quickly locate the nearest qualified HVAC contractor. Now more than ever, it is crucial to have a proven HVAC marketing solution in place to make sure you are in front of potential customers when they need you most.
Spending the majority of your time on-site at a customer’s home or office makes it difficult to set aside the necessary time to make sure your online marketing efforts are profitable. With our pay per call strategy and online marketing experience, we take care of all the heavy lifting throughout the entire process. All you have to do is focus on running your successful business while we keep your phones ringing with valuable HVAC leads.
With Service Direct, you never have to worry about wasting money on bad clicks or chasing down bad leads. Our team members are Google Ads certified and know how to use the right keywords to attract your ideal customer. Let Service Direct take care of the complex aspects of HVAC advertising so you can spend your time where it’s needed most – in the field.
With Service Direct, you are buying real-time, exclusive HVAC leads on a pay-per-call basis.
Understanding HVAC Pay Per Call vs. Pay Per Click
Because pay per call (also known as pay per lead) requires such little effort, it’s proven to be a very successful marketing strategy for small business owners everywhere who are happy to answer their phones and focus on keeping up a reliable and trustworthy reputation. As a pay per call client, what exactly will you be paying for? You’ll pay for each lead you receive. At Service Direct, the only leads you pay for are ones that have the potential of turning into real customers. No shared leads, spam, wrong numbers, or bidding wars to worry about with us. All you have to do is pick up your phone and close the deal!
Pay per click shares a similar concept of paying for each click your ad receives. However, just because someone clicks on your ad does not mean they’re likely to contact you for HVAC services. Pay per click requires more maintenance in order to see positive results like managing Google Ads which is tough to put time into when you’ve got your own business to run. Service Direct takes care of all lead generation strategies so you can spend your time focusing on what you do best!
HVAC Online Marketing Ideas
We’ve all clicked on a website that has deterred our interest enough to exit out the tab in less than 2 seconds out of fear of getting a virus or simply in the frustration of how poorly the website is designed. Whether the website was riddled with ads, taking too long to load, or simply too cluttered to even find the information you were looking for, it can make or break a sale. No one wants to be that shady website, right? So how do you make sure your website is top notch?
When a potential customer visits your HVAC website, they’re most likely experiencing an HVAC issue that needs immediate attention. They’re looking for a list of services that relates to their current situation, a phone number at the top of the page, and testimonials to see if your services are reliable before they make the call. Most searches these days are made from mobile devices, so if your website is not mobile-friendly, you’re missing out on a ton of potential customers who won’t waste their time on a site that is not up to date.
One of the most important aspects of online marketing is writing for search which cannot be done without utilizing the most popular keywords. Using keywords is one strategy that helps your website appear at the top of the page of search engines like Google and Bing when people search for HVAC services. Another online marketing tip that helps with appearing on the top of the page is Search Engine Optimization (SEO) and ads, both of which are time-consuming and difficult to manage on your own. At Service Direct, we handle everything from keyword search, to ads so you can keep focusing on running your business.
How Much Do HVAC Leads Cost?
Looking into what a marketing firm is charging per HVAC lead is important as it typically says a lot about the company’s values. For example, if you’re seeing prices as low as $1 per lead, it might be an indication that you’re paying more for quantity, rather than quality. These $1 leads could be anything from spam, resold leads from months ago, shared leads, wrong numbers, and so on. The amount of valid leads your money is going toward could be slim, which is something you don’t have to worry about with Service Direct.
With Service Direct, most HVAC leads can cost anything between $12 and $75 per lead. The higher the cost per lead, the more your marketing partner will be able to put into your ad spend and make sure your search results appear at the top of the search engine. An average HVAC installation can cost between $4,820 to 9,350, which is a much larger return on investment if a $75 lead turns out to need a full HVAC replacement. Those are the high-quality leads you should spend your money on, not the $1 spam calls. At Service Direct, every lead you pay for is exclusive which gives you more opportunity in actually turning that lead into a happy customer.
HVAC Lead Generation Red Flags To Watch Out For
It’s important to know what HVAC leads you’re paying for and whether or not they have the potential to convert. It’s best to steer clear of marketing firms that sell shared leads, which is fairly common practice for HVAC lead generation companies. These leads have already been sold to your competitors and often result in bidding wars, adding a world of stress that you shouldn’t have to deal with. Not to mention, some of those leads could have been from months ago and resold after they no longer need HVAC services. If they’re advertising for shared leads, it’s unlikely these leads will bring much value to your business.
A couple of other things to look out for would be long term contracts and failure to showcase data of proven success. Long term contracts are a red flag because they force you to commit to a payment plan before seeing real results for your company. If the company had a good track record, chances are they’d let their services speak or themselves rather than forcing you to spend money before they’ve held up their end of the deal.
At Service Direct, we are happy to provide transparent performance metrics because we believe in our marketing strategies. In addition to no long-term contracts, we allow our clients to adjust their CPL at any time if the one they started with wasn’t quite right. Whichever lead generation strategy you choose, make sure it’s a partnership you can rely on to provide the services they’re promising so you can get the most bang for your buck!