Understanding Kitchen Remodeling Pay Per Call
If you’ve done some research into different digital marketing strategies, chances are you have come across a service called “pay per call lead generation”. Perhaps you are intrigued or are even seriously considering partnering with a pay per call company, but the specifics of kitchen remodeling pay per call might seem a bit hazy. Advertising experts at pay per call companies will use SEO tactics and analytics tools to get your business noticed by potential customers. Then, they connect those customers directly to you via phone or email so that you can do what you do best: sell!
Partnering with a kitchen remodeling lead generation company can be extremely beneficial in your digital marketing journey by taking a large part of the guesswork out of online marketing. This way, you can continue to focus on your expert kitchen remodeling services and prioritizing current jobs while your lead generation partner works to get you new customers. As previously mentioned, you still have to win the lead once it comes your way, but that shouldn’t be a problem for an expert kitchen remodeling business like yours!
The biggest tip we can offer to kitchen remodeling businesses looking into online marketing is to do everything you can to establish confidence in the customer before they even get on the phone with you. This can be done by improving your site’s content, highlighting testimonials and photos, and implementing customer remarketing tactics.
You can easily improve your site’s content by having headlines that say exactly what the customer is looking for. This way, when they search for kitchen remodeling in their area they’ll see the headline that directly relates to what they’re looking for and click your site! Testimonials and photos are a great way to showcase the quality of your kitchen remodeling services without having to blatantly state how good you are. When a potential customer sees positive reviews highlighting everything from your customer service to your prices, they trust in your services that much more. In other words, if a previous customer had such a positive experience with your kitchen remodeling what is to say that this new customer won’t as well?
Finally, customer remarketing is a great way to ensure that future customers see you as trustworthy, convince customers who considered hiring you but decided against it to book your services, and incentivize previous customers to rehire you for new jobs. These tactics include offering seasonal specials and referral deals to previous customers as well as sign up offers and first-time discounts to new customers. Implementing these simple tools will help bring your kitchen remodeling digital marketing strategy to the next level!
Buying Kitchen Remodeling Leads – Do’s and Don’ts
Do: Research Before You Decide on a Company to Partner With
When you are just getting started in kitchen remodeling digital marketing, even finding a reliable pay per call partner can seem overwhelming. There are a few things that you’ll want to look for when hiring a kitchen remodeling pay per call partner to ensure your success. To start, you’ll want to look for a reputable company with experience in advertising for kitchen remodeling. While newer companies may claim to give you the best results for the lowest rates, you will be more successful in the long run partnering with an experienced company.
You’ll also want to partner with a company that offers exclusive leads. Some companies will share a lead with all of their kitchen remodeling companies, requiring you to either undercut your competitors or see the lead go elsewhere. Exclusive leads on the other hand, are leads obtained for you and you alone so you can focus on selling your business and providing the best experience to your customers.
Don’t: Sign Any Long Term Contracts or Make Any Long Term Commitments
A red flag to keep an eye out for when partnering with a kitchen remodeling lead generation company is the requirement to commit long term. We recommend not signing up with a company that is asking for a long term contract, particularly if you have never partnered with a lead generation company before, because you may not know what types of services work best for your kitchen remodeling business. The last thing you want as a business owner delving into the digital marketing world is to be unwittingly trapped into a long term contract that is sucking your marketing budget dry while not producing adequate results.
At Service Direct, we don’t expect long term commitments because we understand that not every kitchen remodeling company will be a good fit for us, and that’s ok! Our top priority is our partners’ satisfaction. If that means cutting ties so you can find a company that aligns more closely with what you’re looking for, then we will wish you only the best while continuing your journey.
Do: Partner With a Company that is Incentivized to Prioritize Your Success
Because of the nature of pay per call, most businesses are incentivized to prioritize your success over their own. This is simply because if you don’t get leads, they don’t get paid. However, there are companies out there that use tactics that do not naturally lead to a prioritization of your business. As we previously mentioned, any company that uses shared leads may not prioritize you as well as companies that use pay per click advertising.
Pay per click advertising is a type of marketing that charges you a very small amount every time an advertisement is clicked. The problem with this type of marketing is that the intention of the customer is never considered. So while you may be paying very little to start, that cost can add up as customers with no intention of hiring your services click your ads and you are charged. It is certainly not the case that every company using pay per click or shared leads isn’t prioritizing your company. But, you can be sure that companies like Service Direct that use exclusive pay per call lead generation will prioritize your success because if you don’t get leads, we don’t make money!
How Much Does Kitchen Remodeling Lead Generation Cost
At Service Direct our kitchen remodeling partners typically pay between $200 and $650 for every lead. That number, also known as your cost per lead (CPL), directly determines how much our expert advertisers can spend on ensuring new customers find your kitchen remodeling business. Put simply, the higher your CPL the more potential leads we can get you. You can also alter your CPL at any time, so if you are swamped with business or need to slow down projects for whatever reason, you can lower your CPL to easily get fewer leads.
It’s no secret that spending so much money on a lead can seem daunting, especially if you’re worried about paying that for spam calls, wrong numbers, or repeat customers. Trust us, we know that spam calls can be frustrating enough on their own, not to mention if you have to pay for them. That’s why we only charge you for calls from real customers that have the potential to turn into a lead. Overall, we recommend that you allocate as much as you can of your marketing budget to your CPL so that you can really get the lead volume you want and the most out of your pay per call partnership.