How Much Will I Pay for Landscaping Leads?
At Service Direct, our partners typically pay between $20 and $80 for every exclusive lead you receive through our services. That means that when a new potential customer reaches out to you via phone or email through our ads, you will pay us a predetermined amount known as your cost per lead (CPL). Put simply, the higher your cost per lead, the more leads you can expect to receive. That’s why we recommend allocating as much of your marketing budget as possible to your CPL. But, if you need to reduce your lead volume you can lower your CPL at any time.
Does this mean you pay that set amount for every single call you receive through our advertising services? Absolutely not. We know how frustrating solicitors, spam calls, and wrong numbers can be as a business owner, let alone if you have to pay for them. That’s why we only charge you for leads from real potential customers actively seeking your services, also known as billable leads. By taking the customer’s intentions into account we are able to provide the quality leads our lawn care partners want.
Lawn Care Marketing Tips
Once you have a high-quality lawn care and landscaping website, there are a few initial steps you can take to ensure your business gets off to a good digital marketing start. These tips are not the only ways to boost your landscaping business but can be good jumping off points for those that don’t know exactly where to start.
- Research Search Engine Optimization: Using tools such as Google Analytics you can see what terms and phrases customers are using when they search lawn care and landscaping services. This allows you to add those keywords to your website in a greater volume, hopefully increasing the traffic to your site.
- Pick One Social Media Platform: Chances are you are familiar with a multitude of social media applications, from Instagram and Facebook to Youtube and Twitter. But, while it can seem simple to take on multiple platforms at once, it is in your best interest to focus on one social media engagement plan at a time. Whether it’s promoting time lapse videos of your landscaping services on Youtube or showing before and after lawn care services on Instagram, starting small with social media is the key to success.
- Link Your Efforts to Your Main Site: One thing you’ll want to do in order to ensure all of your digital marketing efforts are living up to their fullest potential is linking your social media accounts, any publicity you’ve attained, and any social media posts or reviews to your main site. You want your main site to be a source for potential customers to find everything that you have been working on with promoting your lawn care and landscaping business. This way they can find links to your social media efforts, reviews, and any other marketing that might boost your business!
How to Win Landscaping and Lawn Care Phone Leads
Whether you decided to take on the digital marketing for your lawn care and landscaping business entirely yourself or decided to partner with a pay per call lead generation company, one thing will hopefully remain the same: the calls are coming in. But, what if you’re finding that winning the lead is just as difficult as getting the phone to ring? Taking care to train your employees to utilize techniques—and making sure to use them yourself—will help you seal the deal!
First and foremost, you need to make sure that you’re listening as intently as you can to the customer while they explain what they want and need from your lawn care or landscaping services. A common mistake most business owners make is assuming they know more about what the customer wants than the customer. Secondly, you’ll want to make sure you are establishing expectations from the outset. You want potential customers to know exactly what to expect from your services so that they feel confident and comfortable with your landscaping and lawn care business. Finally, you should ensure you follow up with every customer whether or not they decide to book the job. If they decide to go against hiring you, it’s a good chance to let them know your lawn services are around for any future needs they may have. If you’ve completed a job with them you can ask for testimonials and make sure they’re satisfied with your services. Keeping these important tips in mind will help you book every job when the phone rings.