How Life Insurance Pay Per Call Works
Pay per call is a marketing strategy used by lead generation companies to drive more leads to businesses like yours. As mentioned earlier, lead generation companies use tactics like search engine optimization and keyword bidding strategies to get your company to come out on top and stand out from the other life insurance companies in the area. Though pay per call is a highly successful lead generation strategy, it’s worth diving into other strategies to see which one makes the most sense for your life insurance business.
Strategies like pay per click, and the difference between shared leads and exclusive leads is good to know before making a decision to partner with a lead generation firm. Additionally, understand that not all lead generation companies are created equal. Like anything, there are low-quality leads and high-quality leads. Some companies may charge for anything from spam calls, wrong numbers, to resold leads from months ago. Spam calls are annoying enough on their own, can you imagine paying for them? If you’re like most people, I’m sure the answer is no. At Service Direct, we provide exclusive leads in real-time and only charge for the ones with true potential of turning into clients. All you have to do is pick up your phone and close the deal!
How Much Do Life Insurance Leads Cost?
At Service Direct, our life insurance cost per lead ranges from $30 to $85. These prices may seem expensive, but when you look at the average costs of life insurance ranging between $44 and $233 per month depending on the life insurance policy, there’s a lot of potential for a huge return on investment. We recommend setting your cost per lead (CPL) as high as possible as it allows our advertisers to be more competitive with keyword bidding and ensuring your company appears at the top of the results on popular search engines. Though it’s more expensive, we believe investing more time and money into high quality leads rather than spending less on low quality leads results in higher success rates overall.
Having said that, we believe the CPL should ultimately be in the hands of business owners themselves, which is why we allow our clients full control over their cost per lead. Whether you want to increase your CPL for more lead growth or you’re overbooked and needing to slow down, it’s up to you! With our services you won’t have to worry about paying for spam calls or getting caught up in a stressful bidding war over shared leads. Our leads are exclusive and every one you pay for has real potential of turning into clients!
Life Insurance Marketing Tips
Don’t underestimate the power of social media when wanting to grow your life insurance company. It’s one of the best free marketing tools out there, especially for beginners. It’s easy to set up and provides a platform for you to showcase winning testimonials, company culture and values, and post informational tips to share your knowledge and expertise. But most importantly, it allows you to connect with your clients and potential clients on a daily basis, which is a perfect way to show newcomers how committed you are to providing top-quality customer service. It’s important to respond to as many questions, concerns, and reviews as possible to increase your client engagement. The more active you are on social media, the more present you will seem to future clients.
Content creation is another valuable marketing tactic that should not be neglected. First and foremost, you must have a polished, mobile-friendly website to display informative content for clients. Having a company blog is a useful place to post all sorts of helpful tips and information that is not only beneficial to clients, but to other businesses as well who can share your articles and link to your content. Creating blogs on a regular basis is a huge way to drive more traffic to your business! Plus, you can feature the most recent posts on your website and promote new blogs weekly on your social media channels. Helpful content creation is a win-win for everyone.
Life Insurance Lead Generation Best Practices
Learning about the most effective digital marketing strategies and partnering with a lead generation company can turn your life insurance business goals into a huge success, but at the end of the day, it all comes down to closing the deal. The first step to closing the deal is answering your phone consistently. Though this may seem obvious, you’d be surprised how many people miss out on gaining potential clients simply by not answering the phone. Not answering the phone only gives a potential client reason to call another life insurance company who does answer the phone and it’s highly unlikely they’ll call back after that. Picking up the phone should be a top priority when partnering with a lead generation service.
A major thing to keep in mind when speaking with potential clients is to listen to their questions and concerns and address them fully. As someone who has been in the life insurance business a long time, you might be tempted to assume you know what they’re going to say. But, people can tell the difference between being heard and being listened to and being present can be enough to close the deal. Another important thing to do is to establish expectations early on and communicate clearly with potential clients. If they know the important information about your life insurance policies from the get go, there’s no room for disappointment or misunderstandings and you’re one step closer to gaining a new client. We’d recommend spending time training your staff on key customer service tips to ensure everyone is on the same page when it comes to sales strategies and making customers happy.