Locksmith Marketing Plan Checklist
As we’ve already said, before you even begin marketing your locksmith business online, you need a high-quality website that is optimized for mobile so that potential customers can find you and contact you easily. But after that, there are numerous things you can do to bring in that customer volume, including:
- Promote on Social Media: In a time when most people are walking around with miniature computers in their pockets, having an engaging online presence is crucial to standing out from your competitors. Not only does social media provide a level of free advertising, but it also allows you to put a face to your locksmith company. Whether someone is having problems with their car, house, or business, hiring a locksmith can seem intimidating or stressful. By promoting your business on social media you are showing potential customers that you are an accessible person who is here to help.
- Optimize Your Site: Once you have your website you’ll want to make sure it shows up as high on the search results of Google, Bing, and Yahoo as possible. To a beginner marketer this can seem impossible. With so many results how do you move your site all the way up? There are a few key things you can add to your locksmith site to help get you started in that process. Mentioning your location often, using keywords that potential customers will be searching with, and having headlines that relate directly to what someone might search are a few of the many ways you can help boost your site on search engines!
- Customer Remarketing: This is the act of reaching out with incentives to hire you again to customers who have already used your services or customers that considered hiring you but eventually decided against it. You want to practice customer remarketing because it not only boosts return customers but it also shows new customers that you care about them after the job is completed. Examples of customer remarketing tactics include promoting specials for second-time customers, having rewards for referrals, and offering first-time customer discounts.
Understanding Locksmith Pay Per Call
Pairing your locksmith business with a pay per call lead generation company is a great way to take a large part of the guesswork out of digital marketing. Pay per call companies have a team of experienced advertisers that use search engine optimization (SEO) and keyword bidding to connect you in real time with potential new customers. With pay per call lead generation the intent of the customer is taken into account, meaning you are paying for real leads. All you have to do is close them!
It is important to remember that not all pay per call lead generation companies are made equal. Some companies use shared leads, which requires multiple businesses to compete for one lead and often results in the winning company undercutting their costs. While this tactic works for some locksmith businesses, you may be more interested in exclusive leads like the ones Service Direct acquires for you. While exclusive leads are more expensive, all you have to do to win the job is answer the phone and do what you do best: sell, sell, sell!
How to Win Locksmith Phone Leads
As a business owner, you always have your hands in multiple things at a time. From managing the entire business to ensuring your customers are getting the best locksmith services you can provide, it’s hard to do it all. If you feel like you’re getting the calls and emails you want but are having trouble securing the job, you might want to take a look at how you or your employees are handling calls with potential customers and see if there is any room for improvement.
While there are a myriad of things to keep in mind when talking with a potential customer, some of the more important tactics include intently listening to the customer, aiming for the highest accuracy during a call, and always following up with the customer. You know that you’re the expert on all things locks and locksmithing, but that doesn’t mean that the customer doesn’t want to be heard. Taking the time to really listen to what they’re saying will not only help you better understand what they need from your locksmith business but will also increase the customer’s confidence in you. It’s also extremely beneficial to follow up with customers not only at the inception of the job but after it is completed as well. This is a great way to show them you go the extra mile for your valued customers and ask what worked and what could have been better in their experience with your business. Taking these tips into account will have you securing jobs left and right!
At Service Direct our locksmith partners typically pay between $10 and $75 per lead. This figure, also known as your cost per lead (CPL), directly determines how much our experts can allocate toward ads for your business. We recommend allotting as much of your marketing budget as you can toward your CPL because, put simply, the higher your CPL the more leads you will have the chance of closing. You can also lower your CPL at any time if you are overbooked or need to slow down your business for any reason.
Does this mean you will pay that figure for every phone call or email you receive through Service Direct’s lead generation service? Absolutely not. We know how frustrating it can be to receive spam calls and wrong numbers, let alone if you had to pay $75 for them! That’s why we only charge our pay per call partners for leads from real, potential customers. Once we connect you with a customer seeking your locksmith services you can promote your business and win the job.