When it comes to finding a locksmith, your customers have choices. That makes attracting those customers difficult. Service Direct’s locksmith lead generation solution makes getting exclusive, inbound leads fast and simple. Join our Marketplace for free today.
See How Our Leads Marketplace Works
Now Growing Your Business Is As Simple As Answering Your Phone.
SEE HOW MANY LEADS WE HAVE IN YOUR AREA
Our Marketplace generates over 2,000,000 Phone Call Leads Across the United States each month.
See how many we generated in your area last month!
How we generate exclusive locksmith leads
Tell Us What Leads You Want
As a locksmith, you’re constantly traveling to your customers. But there is only so far you can travel and still service customers profitably. It’s important that whatever marketing services you are using, you’re able to target your service area and make sure you’re getting customers where you want them. But is that really possible with most online marketing services?
With Service Direct, our Marketplace can target customers only in the exact zip codes you want them in. How’s that for local? Simply tell us the zip codes that constitute your service area, and we’ll make your phone ring with exclusive locksmith leads in those exact zip codes.
Tell Us How Much You Want to Pay
The price you charge for your locksmith services and the likelihood you turn our exclusive leads into paying customers will ultimately dictate the value of our leads to your business. And those factors vary greatly between locksmith companies.
So we give you the power and flexibility to choose a lead price that makes sense for your company. If you’re closing the overwhelming majority of our leads and you want more of them, you can easily increase your lead cost. That will allow us to go out and get you more leads!
We’ll Drive Exclusive Leads to You
Have you tried managing your own marketing campaigns only to quickly realize you simply can’t do it effectively and still run your business? We understand how hard it is to successfully master online marketing. With Service Direct, we make growing your business as simple as answering your phone.
No more worrying about where to be, what to say, or how much to spend. We take the guesswork and complexity out of growing your business. We’ll make sure anywhere people in your area are looking for a locksmith, you have a presence. Then we’ll connect that person in real-time to your business.
You Track Your ROI
We get it…you don’t have an endless pile of cash to throw at marketing. You need to make sure your money is well spent and that it’s allowing you to get new customers profitably and grow. But how many marketing services have you tried where you had no idea what was actually happening, while just watching your money disappear?
We make tracking your results simple and intuitive. All of your locksmith leads can be found, tracked and tagged according to job progress. You can even add your revenue on won jobs, so that you know your exact ROI through our Marketplace.
Here’s What Our Clients Are Saying
With any marketing service, success should be measured in dollars and cents.
8.5X
Average Return on Investment
37
Average Leads Delivered per Month
68%
Average Appointment Rate on Leads
“Service Direct is the biggest lead generator for me in the business right now. No question. I am very pleased with the support that I get. I am very optimistic about my future with Service Direct. I think it actually blows other lead generation companies out of the water. This is money better spent that paying to optimize my own website.”
—Dean Theadore
Handyman Connection of Santa Clarita
“The leads coming in are high-quality, high-price point type of leads. Service Direct helps us generate new customers. Once we acquire them and give them good service, they come back to us to do business in the future.”
—Carlos Lee
Black Diamond Experts
“Working with Service Direct has changed the strategy of my business. They’re generating new clients every day and that makes me appreciate their hard work.”
—Weston Barnes
3 Brothers Plumbing & Heating
“Service Direct has been a great source for leads and I’ve been impressed with their quality, consistency, and support. I am getting good return on my investment and their built in CRM makes it easy to track my ROI. I can see exactly what I am paying for. I highly recommend working with them.”
—Dale Cox, CEO
USI Champion Insulation
“We have been using them for about a year now. The phones started ringing immediately and they were good leads! You can also listen to all of the calls, and their customer support is VERY responsive. I'd recommend them to anyone who wants to increase their business.”
—Carrie Catapano
American Air
“Service Direct has been a major impact to our success this year. Within the first or second call, we had a sale right off the bat which benefited the company and from there it had a domino effect throughout the summer.”
—Lorenzo Riviera
Specialize Heating & Air Conditioning
Curious how many Leads we have in your Area?
Growing Your Service Business Has Never Been Easier
We take the risk and complexity out of marketing your business.
No Set-Up Fees
Create your account for free and only pay for valid Leads.
You Control The Cost
Choose your Lead Price based on the value you see and the amount of Leads you want.
No Contract
There is no term contract so if you aren’t seeing results you can cancel at any time.
Proven Results For Our Clients
15 years of driving real revenue growth for our local service companies.
$520M+
Revenue Generated for Our Clients
2M+
Leads Delivered to Our Clients
2000+
Satisfied Clients
How Much Does It Cost?
We give you the control and flexibility to grow your business, your way.
Lead Volume
The more you are willing to spend, the more Leads we can get your business.
Service Area
More competitive areas of the country command higher Lead prices.
Service Category
The greater the value of a new customer, the more expensive it is to get a Lead.
How To Get Locksmith Leads Online
As a professional locksmith, you know the ins and outs of locks, keys, and emergencies involving both. You also know that your services generally aren’t ones that people need on a routine basis. Because of that, traditional advertising might not be the most effective for your business. What you need is a way to get to customers who are in a pinch — people who are locked out of their car or need a new house key. Digital marketing allows your business to be more accessible to people in real time so when a potential customer needs a locksmith they can find you!
Now that you are interested in exploring digital marketing for your locksmith business, you might be wondering what the next steps are. There are many directions to go in with digitally marketing your locksmith services, but the number one thing you must have is a mobile-friendly, high-quality website to reflect your high-quality product! When a potential customer searches for your locksmith services you want them to find a site with all of the information they need to know about your business. By prominently displaying your contact information and what sets your locksmith company apart on a website, you’re already on the right track to procuring new customers.
Creating a quality locksmith website is the real jumping off point for your online marketing strategy. From there you may choose to focus on social media and customer engagement, pay per call lead generation, customer remarketing, and more. What direction you decide to go in will depend largely on your budget, flexibility, and the amount of time you have to figure out what works best for your locksmith business. In fact, many companies will find that a combination of different digital marketing strategies is the best way to bring in the customer volume they want. Getting started may seem daunting but once you put in the effort, digitally marketing your locksmith company will get easier everyday and you’ll begin to see the customer volume you want.
With Service Direct, you are buying real-time, exclusive locksmith leads on a pay-per-call basis.
Locksmith Marketing Plan Checklist
As we’ve already said, before you even begin marketing your locksmith business online, you need a high-quality website that is optimized for mobile so that potential customers can find you and contact you easily. But after that, there are numerous things you can do to bring in that customer volume, including:
- Promote on Social Media: In a time when most people are walking around with miniature computers in their pockets, having an engaging online presence is crucial to standing out from your competitors. Not only does social media provide a level of free advertising, but it also allows you to put a face to your locksmith company. Whether someone is having problems with their car, house, or business, hiring a locksmith can seem intimidating or stressful. By promoting your business on social media you are showing potential customers that you are an accessible person who is here to help.
- Optimize Your Site: Once you have your website you’ll want to make sure it shows up as high on the search results of Google, Bing, and Yahoo as possible. To a beginner marketer this can seem impossible. With so many results how do you move your site all the way up? There are a few key things you can add to your locksmith site to help get you started in that process. Mentioning your location often, using keywords that potential customers will be searching with, and having headlines that relate directly to what someone might search are a few of the many ways you can help boost your site on search engines!
- Customer Remarketing: This is the act of reaching out with incentives to hire you again to customers who have already used your services or customers that considered hiring you but eventually decided against it. You want to practice customer remarketing because it not only boosts return customers but it also shows new customers that you care about them after the job is completed. Examples of customer remarketing tactics include promoting specials for second-time customers, having rewards for referrals, and offering first-time customer discounts.
Understanding Locksmith Pay Per Call
Pairing your locksmith business with a pay per call lead generation company is a great way to take a large part of the guesswork out of digital marketing. Pay per call companies have a team of experienced advertisers that use search engine optimization (SEO) and keyword bidding to connect you in real time with potential new customers. With pay per call lead generation the intent of the customer is taken into account, meaning you are paying for real leads. All you have to do is close them!
It is important to remember that not all pay per call lead generation companies are made equal. Some companies use shared leads, which requires multiple businesses to compete for one lead and often results in the winning company undercutting their costs. While this tactic works for some locksmith businesses, you may be more interested in exclusive leads like the ones Service Direct acquires for you. While exclusive leads are more expensive, all you have to do to win the job is answer the phone and do what you do best: sell, sell, sell!
How to Win Locksmith Phone Leads
As a business owner, you always have your hands in multiple things at a time. From managing the entire business to ensuring your customers are getting the best locksmith services you can provide, it’s hard to do it all. If you feel like you’re getting the calls and emails you want but are having trouble securing the job, you might want to take a look at how you or your employees are handling calls with potential customers and see if there is any room for improvement.
While there are a myriad of things to keep in mind when talking with a potential customer, some of the more important tactics include intently listening to the customer, aiming for the highest accuracy during a call, and always following up with the customer. You know that you’re the expert on all things locks and locksmithing, but that doesn’t mean that the customer doesn’t want to be heard. Taking the time to really listen to what they’re saying will not only help you better understand what they need from your locksmith business but will also increase the customer’s confidence in you. It’s also extremely beneficial to follow up with customers not only at the inception of the job but after it is completed as well. This is a great way to show them you go the extra mile for your valued customers and ask what worked and what could have been better in their experience with your business. Taking these tips into account will have you securing jobs left and right!
At Service Direct our locksmith partners typically pay between $10 and $75 per lead. This figure, also known as your cost per lead (CPL), directly determines how much our experts can allocate toward ads for your business. We recommend allotting as much of your marketing budget as you can toward your CPL because, put simply, the higher your CPL the more leads you will have the chance of closing. You can also lower your CPL at any time if you are overbooked or need to slow down your business for any reason.
Does this mean you will pay that figure for every phone call or email you receive through Service Direct’s lead generation service? Absolutely not. We know how frustrating it can be to receive spam calls and wrong numbers, let alone if you had to pay $75 for them! That’s why we only charge our pay per call partners for leads from real, potential customers. Once we connect you with a customer seeking your locksmith services you can promote your business and win the job.