Understanding Mechanic & Auto Repair Service Pay Per Call
When it comes to lead generation, pay per call has proven to be a successful strategy for businesses of all types.t’s a convenient way to lead clients to your services while allowing you more time to focus on closing deals and running your business. Most searches come from mobile devices, so the convenience of having your phone number show up at the top of popular search engines makes it much easier for potential clients to click it. Pay per click is a similar strategy directed toward ads, but the main difference is someone who clicks on a phone number has already considered the services, whereas someone who clicks on an ad may not have made a decision or even be interested in the services displayed on the ad at all.
It’s important to note that not all pay per call companies are created equal. Some companies charge for leads regardless of whether or not they have the potential of turning into clients. For example wrong numbers, spam calls, resold leads from months ago, or shared leads that result in bidding wars are all things you should not be spending your hard earned money toward when it comes to lead generation. At Service Direct we provide exclusive, quality leads that have real potential to turn into customers. All you have to do is answer your phone and close the deal!
Building Your Mechanic & Auto Repair Service Website
I’m sure we can all agree on how important first impressions are, especially when it comes to providing a service. Websites are more than likely the very first impression potential clients will have on your mechanic and auto repair website. It’s important that your website reflects your company values, services, promotions, testimonials, and what makes you unique from the other auto repair companies in your area. Not only do you need to ensure valuable information is on your page, you need to make sure it’s strategically and aesthetically placed for optimal results.
First and foremost, put your phone number at the top of your page in a contrasting color that’s easy to read for online searchers. Additionally, you’ll want to do some research on the top keywords people use when searching for your services to help your website show up at the top of search engines like Google and Bing. This will give you a huge advantage in being seen and clicked on before customers look into other companies similar to yours. Last but certainly not least, your website must be compatible with mobile devices as most searches are done through mobile phones. If not, then you could be missing out on a ton of leads, so make sure your website is up to mobile-friendly standards.
How Much Does Mechanic & Auto Repair Service Pay Per Call Cost?
At Service Direct, our mechanic and auto repair cost per lead ranges from $10 to $125. We recommend setting your cost per lead, also known as CPL, as high as possible as it allows our advertisers to be more competitive and provide the most effective results. You might think spending $125 on a lead is pricey, but when you compare that to the average cost of an auto repair being around $500 to $600, you’re looking at a huge return on investment! With that said, we believe business owners should have full control of their cost per lead no matter what. Whether you’re booked and needing to slow down or wanting to increase your lead volume, you can optimize your CPL at any time.
When looking for a pay per call partnership, it might be tempting to just pick the one with the lowest prices. But if the prices seem too good to be true, they probably are. For example, companies selling leads for as low as $1 could be anything from wrong numbers to shared leads to spam calls that you shouldn’t be paying for. Most importantly, don’t sign a long-term contract before you’ve seen any results. This is just a way for a marketing firm to ensure they get paid whether or not they deliver the results they’ve promised. Quality over quantity will always prove more successful for both parties, so it’s best to find a company that reflects that value and lets their services speak for themselves. At Service Direct, the only leads you pay for are high-quality, valid leads that have real potential of turning into customers!
Best Practices for Mechanic & Auto Repair Online Marketing
In addition to partnering with a pay per call company, online marketing is one of the most effective ways to grow your business. There are many ways to market your business online that are proven to be effective in increasing clients like posting on social media and customer remarketing.
Social media is a fantastic marketing tool that gives you a platform to inform your clients about promotions, testimonials, company culture, and your knowledge on your mechanic and auto repair business. It allows you to actively engage with your clients on a daily basis and answer any questions newcomers might have publicly. The more active you are on social media, the more trustworthy and dedicated you will seem to a potential client searching for your services. Starting off with just one or two social media accounts is a great jumping off point, as you don’t want to bite off more than you can chew. It’s less overwhelming to start with one account like Facebook to establish your brand, display your company values, photos, and more for people to have a greater sense of who you are as a company.
Customer remarketing might not seem like a high priority marketing strategy with everything else that comes with running a successful auto repair business, but it helps tremendously with maintaining customer relationships, establishing your loyalty, and ultimately bringing more clients to your business. Reaching out to previous clients for testimonials or feedback is a wonderful way to show your successful client stories for others to see and it could encourage them to think about you for future projects and to recommend you to friends. Don’t hesitate to reach out and offer discounts to potential clients who visited your site but left without calling. Sometimes all it takes to close a deal is a little more information and no one is ever going to shake their heads at discounted prices. Referral programs and promoting seasonal specials are also fantastic customer remarketing strategies that will offer more incentive for your clients to return to your services.