Understanding Painting Pay Per Call
Pay per call companies are highly experienced marketers dedicated to providing you with real time painting leads that are designed to convert. Partnering with a lead generation company allows you to bring in the customer volume you desire while taking a majority of the guesswork out of digital marketing. At Service Direct, painting companies typically pay between $15 and $75 per lead, also known as your cost per lead (CPL). Does this mean that you’ll pay that amount for every call you receive? Absolutely not! We know how frustrating spam calls and wrong numbers can be, which is why we only charge you for leads from real, potential new customers.
It’s important to remember that not all pay per call companies are made equal. Some companies will ask you to make long term commitments or compete with other painting companies for shared leads. These sorts of business models are not always built to prioritize the painting company and may lead to you spending a significant amount of your marketing budget on lead generation that doesn’t work for you. Doing your research before signing up with a pay per call business will ensure your painting company enjoys a beneficial, positive lead generation experience.
Tips to Win More Painting Leads
Maybe you have taken the first steps in digitally marketing your painting company and maybe you are seeing a higher volume of leads because of it. But more leads doesn’t always equal more business. As the owner or operator of a painting company, you know that closing a lead is sometimes the hardest part of the process. But, keeping a few key tips in mind will help you and your employees win more leads and increase your business the way you want!
From listening intently and setting expectations to building a rapport and following up on every job, to properly handling price questions, there are many little things that you and your employees can do to improve customer confidence every step of the way. It’s crucial to remember that the potential customer that you are speaking with is a real person who is considering trusting you with their property. Building confidence in your business is key to winning the lead. To do that, you’ll want to listen to everything they’re saying and answer any questions up front and accurately. Remember, even after the lead is won and the job is completed, you’ll want to follow up with every customer. This is a great time to ask if there was anything that could be improved about their experience with your painting company, ask for testimonials, and let them know that you are always there for any future jobs. Establishing an open and honest relationship from start to finish is essential to winning more painting leads and bringing in more customers!
Do’s and Don’ts of Painting Lead Generation
Do Your Research
While it may sound obvious, researching all possible lead generation companies is essential to ensuring your painting company enters into a partnership that will lead to success. Understanding the difference between shared and exclusive leads, researching pay per call vs pay per click, and familiarizing yourself with each companies’ unique tools will set you up for lead generation success.
When it comes down to it, if you are new into the digital marketing world or new in the painting industry, you are likely going to have the most success with exclusive pay per call leads like the ones Service Direct offers. Those types of leads are designed to convert so rather than paying for clicks that don’t take the customer’s intent into account or having to compete with other painting companies for a single job, you are set up to nail the lead by doing what you do best: sell, sell, sell!
Don’t Set It and Forget It
One of the most beneficial aspects of pay per call lead generation is that it allows you to focus on your painting business instead of spending too much time on marketing guesswork and learning advanced advertising techniques. However, it’s important to use every tool that the lead generation company offers. That means that you should be regularly checking on your lead volume and measuring the success of the pay per call company’s efforts.
If you see a discrepancy between the lead generation efforts and your expectations it is important to reach out to the pay per call company as soon as possible. Most reputable companies will have a support team that will help get your painting company’s lead volume up to where you want it, if possible. Successful pay per call lead generation is a team effort and will be the most successful when you work alongside the lead generation company.
Do Have Patience and an Open Mind
It’s important to keep in mind that establishing a partnership with a lead generation company is just the beginning of pay per call marketing. As with most business endeavors, successful lead generation does not happen overnight and it might take some time for the pay per call company to find a groove with advertising for your painting business. Having open communication and patience is key when getting started and the last thing you want to do is cut off the partnership too early.
That being said, you are the authority on your painting company and if something is really not working for you, it is your right and responsibility to take action. If you have been working with a lead generation company for months and are still not happy with the lead volume, it may just mean that the pay per call company’s techniques aren’t a good fit for your painting business. That’s okay! At Service Direct we want to do right by every company we partner with, but we also understand that not every single painting company is going to be a good fit with us. If you decide to terminate your partnership we won’t charge you any additional leaving fees because while we’re sad to see you go, we wish you nothing but the best!
Next Steps in Painting Company Marketing
Now that you’ve established your high-quality website and have decided whether or not partnering with a lead generation company is right for you, you’re probably wondering what is next in digitally marketing your painting company. There are a myriad of options to choose from when marketing your company online, including implementing customer remarketing tactics, using search engine optimization to boost your site traffic, and engaging with potential customers on social media.
While social media engagement can seem confusing and daunting at the outset, it can be an incredibly effective tool for increasing your customer volume and establishing customer confidence before they even pick up the phone. Think of social media as a one-stop-shop for all things digital marketing. Potential customers can see photos, read testimonials, and find your contact information all in a single place that they are familiar with. There are even tools that help you to gain valuable insights on potential customers behavior, thus allowing you to further tailor your content and your sites to fit what customers want to see. Effectively promoting your painting business on social media is likely to bring in the customer volume that you really want to see!