Pay Per Lead pricing header image

Pricing

When it comes to pricing, we believe that our clients should have the control to decide a price that makes sense to them, and the transparency to know their exact ROI on that spend. So with us, you get to choose a Price Per Lead that makes sense for your business, and you can change that price at any time based on the results you are seeing and your needs at that time.

What Should I Expect to Pay Per Lead?

Our Marketplace is competitive. Why? Because the exclusive Leads we drive to our clients convert into jobs at a high rate so they are willing to pay for them. But we also recognize that the value of a Lead is based on a given company’s ability to turn that Lead into revenue. Some companies are great at closing all of their Leads and are able to extract more revenue on a per customer basis. Others struggle to answer their phone and win business. So the value of a Lead is going to be higher for the first company, while the second company may not see as much value.

Given that, we see a wide range in the Price Per Lead our clients are able to spend in our Marketplace.

Service Direct icon of user account creation

No Set-Up Fees

Create your account for free and only pay for valid Leads.

Service Direct icon of cost savings

You Control the Cost

Choose your Lead Price based on the value you see.

Service Direct icon of no contract

No Contract

There is no term contract so you can cancel at any time.

Home Improvement Services

Pay-Per-Lead Price Ranges

Air Conditioning

$25-$150

Appliance Repair

$10-$50

Architects

$75-$250

Asbestos

$25-$125

Asphalt

$20-$75

Basement Remodeling

$75-$300

Bath Remodeling

$50-$600

Bed Bug Removal

$15-$45

Building Demolition

$75-$200

Cabinets

$20-$100

Carpentry

$15-$50

Carpet & Rug Dealers

$10-$35

Carpet Cleaning

$10-$100

Chimney Cleaning

$10-$80

Concrete Paving

$15-$120

Countertops

$20-$100

Custom Homes

$250-$900

Decks

$15-$125

Decorators & Designers

$15-$75

Door Installation

$10-$60

Drywall

$15-$80

Dumpster Rental

$10-$40

Electrician

$25-$95

Fencing

$15-$70

Fire Damage Restoration

$200-$500

Flooring

$20-$90

Foundation Repair

$35-$175

Furniture

$10-$30

Garage Doors

$15-$100

Gutters

$10-$75

Handyman

$12-$60

Hardwood Floors

$20-$50

Heating

$25-$150

Home Additions

$200-$700

Home Appraisals

$10-$55

Home Inspections

$10-$75

Home Security

$20-$150

Home Warranty

$25-$65

Insulation

$15-$135

Junk Removal

$15-$120

Kitchen Remodeling

$200-$650

Landscaping

$15-$135

Lawn Care

$20-$80

Locksmiths

$10-$75

Maid Service

$15-$100

Masonry

$10-$125

Mold Removal

$35-$175

Movers

$20-$80

Painting

$15-$75

Paving

$15-$100

Pest Control

$20-$70

Plumbing

$20-$125

Portable Toilets

$10-$30

Pressure Washing

$10-$70

Property Management

$20-$150

Remodeling

$100-$500

Roofing

$30-$300

Satellite TV Service

$30-$80

Self Storage

$15-$75

Siding

$25-$200

Solar

$60-$250

Stair Lifts

$25-$150

Structural Engineer

$50-$200

Sunroom

$100-$350

Swimming Pools

$75-$245

Tile Installer

$10-$75

Tree Service

$15-$80

TV Repair

$10-$50

Water Damage Restoration

$200-$950

Waterproofing

$25-$150

Welders

$10-$50

Wildlife Removal

$15-$100

Window Replacement

$30-$350

Legal Services

Pay-Per-Lead Price Ranges

3M Earplugs Lawyers

$100-$250

Accident Attorney

$100-$2200

Bankruptcy Lawyer

$50-$500

Collections Lawyers

$20-$100

Criminal Lawyers

$50-$300

Divorce Attorney

$25-$500

DUI Lawyers

$50-$500

Employment Lawyers

$50-$350

Family Lawyers

$30-$500

Foreclosure Lawyers

$50-$250

Hernia Mesh Lawyers

$100-$450

Immigration Lawyers

$20-$120

Medical Malpractice Lawyers

$25-$250

Mesothelioma Lawyers

$1,000-$3,000

Personal Injury Lawyer

$75-$2,200

Product Liability Lawyers

$25-$150

Real Estate Lawyers

$20-$160

Roundup Lawyers

$150-$500

Sexual Harassment Lawyers

$30-$180

Social Security Disability Lawyers

$30-$150

Talcum Powder Lawyers

$400-$1200

Traffic Lawyers

$30-$125

Wills & Estate Planning Lawyers

$40-$200

Workers Compensation Lawyers

$40-$350

Wrongful Death Lawyers

$45-$400

Medical Services

Pay-Per-Lead Price Ranges

Chiropractors

$15-$75

Dentists

$15-$125

Dermatologists

$15-$65

Drug & Alcohol Addiction Treatment

$85-$1000

Optometrists

$15-$65

Physical Therapists

$20-$80

Podiatrists

$15-$75

Veterinarians

$20-$100

Professional Services

Pay-Per-Lead Price Ranges

Auto Insurance

$30-$75

Health Insurance

$35-$100

Homeowners Insurance

$30-$120

Life Insurance

$30-$85

Pet Insurance

$30-$85

Automotive Services

Pay-Per-Lead Price Ranges

Auto Body Shops

$15-$100

Auto Glass

$10-$60

Auto Repair & Service

$10-$120

Towing Service

$10-$50

Other Services

Pay-Per-Lead Price Ranges

Computer Repair

$20-$60

Copier Repair

$20-$60

Flight Booking

$25-$55

Florists

$10-$25

Hotels

$10-$25

Internet and Cable

$15-$50

“They deliver, on average, 56 leads per month, with some months over 100 leads. I can count on knowing these calls are from someone looking for my services and what I like most is that I don’t pay for calls that aren’t a lead. Their dedicated support team makes sure all my needs are met and my account is optimized.”

—Dari Payrow
R.S. Andrews

“Service Direct is the biggest lead generator for me in the business right now. No question. I am very pleased with the support that I get. I am very optimistic about my future with Service Direct. I think it actually blows other lead generation companies out of the water. This is money better spent that paying to optimize my own website.”

—Dean Theadore
Handyman Connection of Santa Clarita

“Service Direct has been the backbone of all our leads this year. Their service is straight forward and simple to use. Of all the services we use, we are closing the most through SD. Our business has grown considerably since we started using them and we couldn't be any more satisfied with the quality of the leads we end up paying for.”

—Anthony Picarello, CEO
PIC Home Pros

“Service Direct has been a great for our business. The leads are great quality and come in at a consistent rate. We love that the calls come directly to us and how easy their online system works. Service Direct also provides superior customer service and we are extremely satisfied and can't wait to expand our marketing with them!”

—Scott Scheur, Owner
FenceMaxx

Read More about their experience with Service Direct

“Service Direct has been a great source for leads and I’ve been impressed with their quality, consistency, and support. I am getting good return on my investment and their built in CRM makes it easy to track my ROI. I can see exactly what I am paying for. I highly recommend working with them.”

—Dale Cox, CEO
USI Champion Insulation

“Not only has Service Direct helped us increase our sales considerably, we’ve actually been able to do that while decreasing our marketing expenses. As a company hyper-focused on our profit margin, they have had a big impact on our ability to improve not only our top line, but also our bottom line!”

—Stephan Brodar
Rooter-Man Plumbing and Drain Service

“Service Direct is an honest lead gen company in a world where I have been burned by so many other marketers. They have really worked closely with me over the past year and have helped me get the business I needed. They are a great way to make sure you can be found online.”

—Bobby Johnson, CEO
New Era Plumbing

“Initially I was skeptical of paying per call but I've spent about $5,000 with them now, and everything has been great!”

—James, Owner
Tuscaloosa Handyman Connection

Tuscaloosa Handyman Connection Logo

“Working with Service Direct has changed the strategy of my business. They’re generating new clients every day and that makes me appreciate their hard work.”

—Weston Barnes
3 Brothers Plumbing & Heating

“Our field is very competitive and Service Direct knows exactly how to advertise and give you the upper hand. Every dollar spent is worth it. We used many other companies for advertising but contractor marketing was the most honest and helpful one.”


Day & Night Services

Day & Night Services Logo

“Service Direct has been a tremendous help to our business! They send leads that turn into actual jobs. Even on a slow week we are profiting a few thousand from our SD leads.”

—Danyan Garcia
Simons Heating and Cooling

“Service Direct's lead generation program has helped our company grow as the leads that are billable are usually high quality leads and we have had an 80% booking rate on all billable leads.”

—Krissy Goff
Magic Electric Plumbing Heating & Air

Read More about their experience with Service Direct

“Service Direct has had a large impact. Due to the number of viable calls received, we are able to book, close and conduct more work. This has lead to additional employees and increased our sales. 95% of the calls received through Service Direct lead to booked appointments and then we close approximately 70% of those.”

—Justin McConnell
Spaulding Decon of Alpharetta

Read More about their experience with Service Direct

“We have experienced almost a 20X return on investment with Service Direct's leads. Their service is the only 'direct' way to get quality leads.”

—Joey Sison
Home Solutionz

Read More about their experience with Service Direct

“The leads coming in are high-quality, high-price point type of leads. Service Direct helps us generate new customers. Once we acquire them and give them good service, they come back to us to do business in the future.”

—Carlos Lee
Black Diamond Experts

Read More about their experience with Service Direct

“Service Direct has impacted our business because a lot of our calls are coming through this platform. It is keeping our guys busy and this is the type of work we needed to be consistently on the road. One of my favorite features is keeping track of the revenue we have made so we can see our return on investment and know that our money spent on Service Direct is well spent.”

—Angie Zeppieri
Hi-Lite

Read More about their experience with Service Direct

“Service Direct has been a major impact to our success this year. Within the first or second call, we had a sale right off the bat which benefited the company and from there it had a domino effect throughout the summer.”

—Lorenzo Riviera
Specialize Heating & Air Conditioning

Read More about their experience with Service Direct

“I’m very happy with Service Direct and would highly recommend them. I have a restoration business and I was reluctant because of my past experiences with other marketing companies but I have been able to reduce my marketing budget $1500 per month and I am getting leads from customers ready to start work.”

—Chris Lofton
Bio Safety Clean

“One of the best decisions we've made when looking for lead generation services. The very first lead we received was so great that it actually covered the cost for the next 50 leads! If you're looking for online phone lead generation, I'd highly recommend this company and their very friendly staff.”

—Aaron Drexler
SoCal Climate Control

“Service Direct is great to work with! The program itself brings in high quality leads and a simple portal to manage them. Highly recommend!”

—Michelle Koepp
Mister Sparky of Florida

“We’d like to thank everyone on the team over at Service Direct for their continued support and service. You are all extremely professional and helpful whenever you are called upon, which we value. If anyone out there is looking for a quality lead generation company please give these guys a call!”

—Jonathan Marquez, General Manager
Dial One Sonshine Plumbing, Heating, A/C & Electrical Inc.

“These guys are amazing, They will Make your phone ring off the hook. I close around 70-80%. Good Quality leads!!! 3-5 leads per day is awesome!! Highly Recommend Service Direct.”

—James Tucker
Midwest Mold Removal

“I got my first call a day or so after setup and it instantly converted into a sale. And the buying customers calling us directly didn’t stop coming! We’ve been busier than we had ever dreamed possible. Service Direct delivers what they promise and I personally recommend them to my peers across the country.”

—Brian McWherter
Apex Fencing

“I use Service Direct for my bath remodeling business and they have boosted my lead flow not only from a volume standpoint but our demo rate as well. Every lead we run is a qualified appointment allowing our reps to convert at a higher rate.”

—Sean Pisani
1 Day Bath

“We’ve dealt with many marketing services before, but service direct is one of the best. They are honest, resourceful and dedicated to helping small businesses succeed far and above their expectations. We recommend ServiceDirect to any business whether small or large!”

—Darryl McMillan
Progressive Pest Solutions

“We have been using them for about a year now. The phones started ringing immediately and they were good leads! You can also listen to all of the calls, and their customer support is VERY responsive. I'd recommend them to anyone who wants to increase their business.”

—Carrie Catapano
American Air

“I've worked with Service Direct for 8 years and have had great success with their pay-per-lead program as opposed to an open pay-per-click campaign. The ROI with this lead generator has been much better compared to the other internet lead generating tactics we have tried.”

—Mike Killeen
Floor Coverings International, Monmouth County

“If you’re tired of HomeAdvisor and Angie's List, give this a try...the leads we receive are better overall and we appreciate how responsive their Support team is.”

—Neil Bumgardner
Airstream Plumbing & Heating, Inc.

Service Direct icon of user account creation

No Set-Up Fees

Create your account for free and only pay for valid Leads.

Service Direct icon of cost savings

You Control The Cost

Choose your Lead Price based on the value you see.

Service Direct icon of no contract

No Contract

There is no term contract so you can cancel at any time.