Understanding PI Attorney Pay Per Call
To best understand how lead generation fits into your personal injury attorney marketing plan, you must first understand the basics of pay per call lead generation. Put simply, lead generation companies like Service Direct use marketing tactics like search engine optimization and keyword bidding to get your practice noticed by potential clients who are actively seeking your services. We do the hard work of finding the clients who need a personal injury lawyer and connect them to you in real time, so you can focus on connecting with the client and discussing how your practice can help them.
As a personal injury attorney, you know how imperative research is to ensuring the success of your cases. Pay per call lead generation is no different. It’s crucial that you take the time to look into different lead generation companies to determine what will work best for your practice. Researching exclusive versus shared leads, pay per call versus pay per click, and the unique tools that each company offers is key to ensuring success with lead generation. At Service Direct, we provide exclusive, pay per call leads to our personal injury attorney partners, which means that you won’t be competing with other personal injury lawyers for the leads we provide. Whether or not you think our model is best for you, doing your research and determining the direction you want to go in will help set your practice up for success with lead generation!
How Much Do Personal Injury Attorney Leads Cost?
At Service Direct our personal injury attorney partners typically pay between $75 to $2,200 for every valid lead they receive through our services. We understand that this is an expansive range, but it’s important to us that you feel comfortable with the amount you decide to spend on our services. That being said, we do recommend allocating as much of your marketing budget as you can to this number, also known as your cost per lead (CPL), as it allows our team to be aggressive with driving you the amount of leads you desire. Keep in mind that you can alter your CPL at any time to increase or decrease your lead volume as you see fit.
We understand that paying upwards of $2,000 for every lead is a large ask and runs the risk of adding up quickly. But, when you consider that the average cost of a personal injury lawyer ranges from a few thousand and to $75,000 or more, you are looking at a huge potential return on investment with Service Direct! Plus, we know how frustrating spam calls, wrong numbers, and solicitors can be, which is why we never charge you for those calls. We only charge you for calls from real, potential clients who are actively seeking your personal injury attorney services. Our top priority is your success, after all, and we ensure your success by only driving leads to you that have the potential to turn into a valued client.
Personal Injury Attorney Online Marketing Tips
Ask for Testimonials from Happy Clients
You are an excellent personal injury attorney, which means you likely have a whole slew of satisfied clients that, with a little encouragement, would be thrilled to leave you a positive review. How many times have you booked a service in the last year without first reading reviews of the company you’re considering? If you’re like most people, the answer is probably little to none, and personal injury attorneys are no different. Acquiring, displaying, and promoting positive reviews will help bring in the new clients you are looking for.
Think of Your Digital Marketing Strategy as a Whole
When getting started with digitally marketing your personal injury attorney practice, the different elements of online advertising may feel disjointed. But, with a little practice, you’ll soon find that every tool is connected. Whether you link directly to your main website from your social media pages or are hoping potential clients will look at more than one of your online resources before calling you, the interconnectedness of digital marketing tools is part of the reason they are so effective. Keeping in mind that each element is part of a whole will help you make the best use of every tool at your disposal.
Persistence Is Key
One of the most important things to remember when embarking on a digital marketing journey for lawyers is that your efforts may take time to garner desired results. There is unfortunately no quick fix or single button that boosts your client base and makes your marketing strategies work right away. Instead, try to be patient and diligent with your methods. This way, you won’t preemptively throw away a strategy that may have been your most successful digital marketing tool in the long run.
Social Media for Personal Injury Attorneys
A quick search for “digital marketing for lawyers” yields a myriad of results that require quite a bit of time to sift through. Once you take a look at them, you’ll find that many recommend building a social media presence to boost your client base and stay engaged with current and past clients. One of the reasons social media is an effective digital marketing resource is because it is a one-stop-shop for everything a potential client may be looking for regarding your personal injury attorney practice. Social media platforms can house your photos and five-star reviews, allow clients to engage with you in real time, and present your contact information clearly. But, while social media is a helpful tool for personal injury attorneys, there are a few things to be wary of when developing your presence.
As a personal injury attorney, you deal with sensitive topics and situations all the time. Because of that, you know how delicate and careful you often have to be when speaking with potential clients. It’s important that you transfer that same care to your social media presence. Finding a tone of voice that is both informative and considerate, both knowledgeable and kind, will allow you to connect with people online in a way that establishes trust in your personal injury attorney services. Additionally, you’ll want to respond to comments on your page as best you can, but don’t be afraid to transition the conversation to a private message if you feel it’s better suited for that environment. To do this, simply reply to a comment saying you’ve heard what the person has to say and you will send them a direct message to converse further. Keeping these simple tips in mind when engaging with potential and current clients on social media will help ensure you make the best use of these resources!