Does your pest control company need quality leads that convert into long-time customers? Service Direct Marketplace makes getting pest control leads online fast, simple and cost-effective. Best of all, you can sign up for free and we let you choose a lead cost that makes sense for your business.
See How Our Leads Marketplace Works
Now Growing Your Business Is As Simple As Answering Your Phone.
SEE HOW MANY LEADS WE HAVE IN YOUR AREA
Our Marketplace generates over 2,000,000 Phone Call Leads Across the United States each month.
See how many we generated in your area last month!
how we generate exclusive pest control leads
Tell Us What Leads You Want
Many online marketing companies promise hyper-local results. But how many can actually deliver? We have spent 15 years building a lead generation platform designed to attract the exact customers your pest control company wants, right down to the zip code of the property.
When joining our Marketplace, you can control the exact zip codes you want to get pest control leads in. If it’s the case you want to refine your service area later, you can always change the zip codes. Considering expanding your operations to a new location? No problem, you can easily add the new location to immediately start getting exclusive leads as you expand!
Tell Us How Much You Want to Pay
We recognize that not all pest control companies are the same. Some are able to more consistently retain clients through annual contracts, increasing the value of each new customer acquired. While others tend to provide single treatments, meaning a customer doesn’t have us much value to them.
Given that variance, we have designed our Marketplace to allow your company to select a cost per pest control lead that makes sense for you. For those companies that see greater value and want more leads, simply increase your cost per lead and we’ll be more aggressive in our efforts to get you more exclusive leads.
We’ll Drive Exclusive Leads to You
When we started over 15 years ago, we immediately recognized the challenge companies were having trying to convert shared form leads into quality customers. So we decided to build a pay per call platform that would drive high-quality, inbound phone calls to our clients.
When you join our Marketplace, you don’t have to worry about where to show up online, or how much to spend, or how to track things in order to know you are getting a good return. All you have to do is answer your phone when we make it ring with people that need pest control services.
You Track Your ROI
We believe that good companies thrive on transparency. Being transparent keeps everyone accountable to success, and let’s everyone make the best decisions possible for their business. Our mySD platform gives you real-time access into your pest control lead data, so you always know how your account is performing.
But we go well beyond a simple lead log. We allow you to track lead and job progress, add revenue, and many other features that give you a much clearer picture of the results you are seeing with our platform.
Here’s What Our Clients Are Saying
With any marketing service, success should be measured in dollars and cents.
850%
Average Return on Investment
10–50
Average Leads Delivered per Month
52%
Average Booking Rate
“The leads coming in are high-quality, high-price point type of leads. Service Direct helps us generate new customers. Once we acquire them and give them good service, they come back to us to do business in the future.”
—Carlos Lee
Black Diamond Experts
“Working with Service Direct has changed the strategy of my business. They’re generating new clients every day and that makes me appreciate their hard work.”
—Weston Barnes
3 Brothers Plumbing & Heating
“Service Direct has been a great source for leads and I’ve been impressed with their quality, consistency, and support. I am getting good return on my investment and their built in CRM makes it easy to track my ROI. I can see exactly what I am paying for. I highly recommend working with them.”
—Dale Cox, CEO
USI Champion Insulation
“We have been using them for about a year now. The phones started ringing immediately and they were good leads! You can also listen to all of the calls, and their customer support is VERY responsive. I'd recommend them to anyone who wants to increase their business.”
—Carrie Catapano
American Air
“Service Direct has been a major impact to our success this year. Within the first or second call, we had a sale right off the bat which benefited the company and from there it had a domino effect throughout the summer.”
—Lorenzo Riviera
Specialize Heating & Air Conditioning
Curious how many Leads we have in your Area?
Growing Your Service Business Has Never Been Easier
We take the risk and complexity out of marketing your business.
No Set-Up Fees
Create your account for free and only pay for valid Leads.
You Control The Cost
Choose your Lead Price based on the value you see and the amount of Leads you want.
No Contract
There is no term contract so if you aren’t seeing results you can cancel at any time.
Proven Results For Our Clients
15 years of driving real revenue growth for our local service companies.
$520M+
Revenue Generated for Our Clients
2M+
Leads Delivered to Our Clients
2000+
Satisfied Clients
How Much Does It Cost?
We give you the control and flexibility to grow your business, your way.
Lead Volume
The more you are willing to spend, the more Leads we can get your business.
Service Area
More competitive areas of the country command higher Lead prices.
Service Category
The greater the value of a new customer, the more expensive it is to get a Lead.
How To Get Pest Control Leads Online
Running a pest control business is hard work. From managing certifications to developing successful extermination plans for your customers, setting aside time to develop a cohesive marketing strategy can seem like quite the daunting task. At Service Direct, we want to be your helpful marketing partner to make sure you spend less time worrying about being found online and more time focusing on what really matters — your customers.
Pest control companies, perhaps more so than other industries, significantly rely on word of mouth advertising to gain new customers. But if this is your only active marketing tactic, you could be missing out on thousands of dollars in revenue each year. Diversifying your marketing strategy will ensure you’re poised to be found online by potential customers who need your services at the exact time they’re searching for you.
Popular sites like Google, Yahoo, and Bing provide a quick and easy way for consumers to find pest control providers like you. With easy access to the internet, many people will turn to these search engines first when trying to choose a pest control company. Now more than ever, it’s critical that your pest control marketing plan focuses on internet marketing in addition to more traditional, offline efforts.
With Service Direct, you are buying real-time, exclusive pest control leads on a pay-per-call basis.
Creating a Successful Pest Control Online Marketing Plan
So where do you start marketing your pest control business online? A good rule of thumb is to start with a good quality website. Your site should be user friendly on both desktop and mobile, feature a clear call to action like a phone number or form, and quickly tell the visitor what you’re all about. Your site generally serves as the anchor for most online marketing strategies, so be sure to write high-quality content that helps you stand out against the competition.
Building off your newly created website, you’ll want to focus efforts on driving traffic. You have a variety of options here, and we recommend using as many as make sense for your business. To get started, you’ll want to get to know your audience well. Where do they spend their time online? What are the search terms they use to find companies like you? What is their buyer journey? Using tools like Google Analytics, Facebook Pixel, and other data insights, you can answer many of these questions and tailor your strategy to what works best for them.
As we mentioned, the most successful marketing plans are those that are diverse. You wouldn’t want to put all your eggs in one basket for traditional offline marketing, so why would you do that for online marketing? Optimizing your website for search (SEO) is an excellent strategy to bring new visitors to your site. Paid advertising ensures you appear in search results at least some of the time and has many options with providers like Google, Bing, Facebook, Snapchat or Instagram. Remarketing tools allow you to follow interested buyers around the internet as they search other topics. Other online marketing strategies can include guest posting on relevant blogs, engaging users on social media, getting listed on local listings like Angie’s List or Thumbtack, and joining relevant online communities like NextDoor.
Buyer Beware – Pest Control Lead Generation Red Flags
In your quest to build a pest control marketing strategy that works for your business, it’s likely you will consider sourcing out some of your marketing efforts. Lead generation companies can help you quickly and strategically receive new customer contact information for people looking for services you provide. But not all lead generation companies are created equal. As with any industry, there will always be a few bad apples who use shady tactics to turn a quick buck. Here are some red flags to look out for when considering a pest control lead generation partner:
They share your leads with competitors.
A fairly common practice among pest control lead generation companies is to recycle, resell, and reuse leads. This means that the lead may have gone to 3 or more of your competitors before coming to you, or worse, the lead is so old that the customer no longer needs your service. Unfortunately by this point, you’ve already paid for the lead and if you are lucky enough to close the deal, you could be doing so at a much lower price than you would normally offer because you have to undercut the competition to win the bid!
Instead, we recommend finding a lead generation partner who sends you exclusive leads. This means that any lead you receive is tailored to your unique service offerings and is never shared with any other company. The potential customers you speak with as an exclusive lead are reaching out to you directly because they’ve already expressed interest in your company, making it much easier to close the deal.
They don’t provide transparent performance metrics.
If a potential lead generation firm won’t provide you with data-driven metrics on how their service is performing, get out now! Just as you expect your own sales team to measure and hit critical key performance indicators (KPIs), any marketing partner should be held to the same standards. At minimum, they should be able to speak to your cost per acquisition (CPA) and conversion rates. If they are unable or unwilling to provide this information, how do you know their strategy is actually working for you? A reputable partner will proactively provide you with data on how your campaigns are performing so you can better evaluate their services.
They lock you into long-term contracts without proving results.
Who wants to pay for a service that doesn’t work? Not all pest control lead generation services are created equal. While one service may be great at bringing you new residential customers, what happens if you’re looking to partner with small businesses instead? Or what happens if you’re too busy to take on new leads, but find yourself locked into a contract paying for leads you simply cannot handle? The fact is, once you have a few months with a certain partner, you may find their strategies don’t align with your business goals and that’s okay! A good lead generation partner will have flexibility in their service and even offer contract-free services to best suit your business needs.
How Much Do Pest Control Leads Cost?
Depending on the way you obtain new pest control leads, costs can vary significantly. For example, if you rely mostly on SEO marketing to bring in new leads, partnering with an experienced firm can cost you thousands of dollars a month. Conversely, running a pay per click or pay per call campaign may cost you much less if you know what you’re doing. Pest control clicks can range from as low as $2 to as high as $50, depending on a variety of factors including the competitiveness of your desired keyword and its quality score within your campaign. And with a pay per call campaign, your marketing partner will only charge you for leads that resulted in an actual call or form fill from a potential customer.
What is Pest Control Pay-Per-Call Advertising?
With a pay per click advertising strategy, the intent of the user is never considered. As a result, you’ll pay for all clicks, whether or not the user was actively seeking your services. Pay per call, on the other hand, charges you only when a lead is generated, saving you potentially hundreds of dollars a month in marketing costs. You’ll need to find a reputable partner to run a pay per call campaign and they will do all the heavy lifting to advertise your pest control company online while all you need to do is pick up the phone!
Because you only pay for leads from real potential new customers, your pay per call lead partner is highly motivated to perform well! At Service Direct, we focus on pay per call (or more accurately, pay per lead, as we deliver email leads as well) and are driven to provide you with leads you can convert! We work closely with your team to understand what types of customers you are trying to attract and customize a search campaign tailored to your unique offerings. With us, you’ll never pay for a bad click or a solicitation call! Just real, potential new customers seeking out pest control services in your area!