Understanding Physical Therapy Pay Per Call
The first step to successfully partnering your physical therapy business with a pay per call company is understanding what pay per call lead generation can do for you. Lead generation companies take a significant amount of the guesswork out of digital marketing by promoting your physical therapy practice to customers in your area actively searching for your services. They connect you with those customers via phone or email so that you can answer their questions and concerns in real time, hopefully winning the job!
At Service Direct, our physical therapy partners typically pay between $20 and $80 for each lead they receive through our lead generation services. This means that for every call you receive from a new customer actively seeking your services, you will pay that cost per lead (CPL). We recommend allotting as much of your marketing budget as you can to your CPL because it is what allows our expert advertisers to be competitive and bring in the lead volume you desire. We also know that spam calls, solicitors, and wrong numbers are frustrating, let alone if you have to pay for them. With Service Direct, we only charge you for calls from new customers that have a real potential of turning into jobs!
Marketing Your Physical Therapy Business
As you may know, a quick internet search for “physical therapy marketing tips” results in a myriad of results that can be daunting to sift through. But, there are a few standout ways to promote your physical therapy practice online that will help bring in the customer volume you desire. Interacting with patients online, leveraging happy, loyal patients, and promoting your physical therapy on social media are all impactful ways to digitally boost your physical therapy practice.
Social media is an incredible resource to all kinds of businesses, including physical therapy practices. You can share informative videos on YouTube and Facebook to reinforce your expert skills as well as interact with current and potential customers. Social media platforms are a safe, familiar space for patients to instigate and build relationships with their physical therapist. Leveraging loyal patients for testimonials can be beneficial in tandem with social media. You can promote those testimonials, which also builds trust in your practice for any potential patient seeking your physical therapy services. Using all or any of these tips will help promote your physical therapy business and bring in the customer volume you desire.
Physical Therapy Lead Generation: Do’s and Don’ts
Do Your Research
It’s important to remember when partnering with a lead generation company that not all pay per call providers are made equal. Doing research on the different types of services each business offers will allow your physical therapy business to succeed. Researching the difference between exclusive vs. shared leads, pay per call vs. pay per click, and the unique tools offered by each company will help your practice enter into a positive lead generation partnership.
Don’t Commit Long Term
Some lead generation companies might ask you to commit long term or sign extended contracts at the outset of your partnership. Unfortunately, this can be a sign of the pay per call company prioritizing their success over your own. At Service Direct we understand that not every business is going to be a good fit with our services. That’s why we don’t ask you to sign any long-term contracts. If you feel our partnership is not working, we’ll be sad to see you go but we’ll wish you nothing but the best in figuring out what works for your physical therapy practice.
Do Trust the Process
While it is important to understand what you want out of a lead generation business and expect nothing but the best , it’s also important to be patient at the outset of a pay per call partnership. If you did your research before entering into a partnership you have chosen a lead generation company that will hopefully work well for you. It may take time for the advertising experts to figure out what exactly works to drive the leads you want to your physical therapy business. Put simply, patience is key at the outset of a lead generation partnership to allow it the greatest chance of success.
Tips for Closing More Physical Therapy Leads
If you’ve taken the time to build a high-quality website, promote your physical therapy business on social media, and have even partnered with a lead generation company, you may be seeing an increase in potential customers contacting you every day. But, there’s another step to increasing your customer base: winning the job. Whether you’ve been running your physical therapy for months or years, you likely already know getting the call or the referral isn’t the only step to getting a new customer. Focusing on a couple key tips while talking to potential customers will help close the deal every time.
1. Listen, Don’t Just Hear
When a potential customer reaches out to you, it’s important that you take care to listen to their concerns before assuming you know exactly what they want and need. Of course you are the expert, but as you know, a physical therapist needs to establish a personal connection with a patient to not only close the lead but also to ensure they keep coming back.
2. Establish Confidence from the Outset
In addition to listening carefully to the concerns of potential patients, there are additional ways to ensure you are establishing confidence in your services from the start. Answering questions with authority, reaffirming your knowledge and skills will help reassure the customer that you are an expert and a standout in your craft. It’s important not to be afraid to ask questions yourself so that every party is clear and comfortable with what’s next.
3. Always Follow Up
The final piece of advice is to always follow up with potential patients as well as previous clients. If you’ve spoken with a client about your physical therapy services that didn’t book right away, send a quick reminder email or a short phone call to inquire as to whether they are still interested in your services. Reaching out to previous clients is also a great way to keep them booking appointments. Plus, you can ask for testimonials to promote on your website and social media!
Keeping in mind these simple tips will help you close the deal with more and more potential patients, thus increasing your customer base as much as you’d like.