Plumbing Pay Per Call – How Does It Work?
A lot of plumbing lead generation companies have a pay per call strategy, meaning you will pay for each call made by a potential customer for your services. The great thing about this is it doesn’t involve any shared leads which often result in bidding wars and pricing your services much lower than they’re worth. With pay per call, all you have to do is pick up your phone!
If you choose pay per call as your advertising strategy, there will be a campaign created with your unique tracking number that a potential customer sees and clicks on to call. That information is tracked in order to tell exactly who called the number. Depending on your lead generation partner, you could be paying for anything from spam to resold leads from months ago. So, asking about the leads you’ll be charged for is a great question for any marketing firms you’re looking into. With Service Direct, our services are centered around our clients only paying for valid plumbing leads so you’ll never need to pay for a bad lead again.
Red Flags – What To Look Out For When Searching For Plumbing Lead Generation Companies
Signing up with a lead generation company is not a decision to take lightly. Ideally, this will be the beginning of a positive and reliable partnership that results in growing your plumbing business. Before making your decision, here’s a couple things to look out for:
If a marketing firm wants to charge you by the lead and states that you’re required to sign a long term contract before moving forward, beware. This allows the company to take your money before they’ve provided any leads for your business and whether or not the leads turn out good or bad, you’re already locked in. With us, we have no problem showcasing our successful track record of lead generation and letting our services speak for themselves.
Another thing to watch out for are lead generation companies that have an extremely low cost per lead. If it seems too good to be true, it probably is, especially with brand new companies that are just trying to get their foot in the door whether or not it’s a good fit. Remember, quality over quantity is key when it comes to lead generation. There’s no use spending all your money on leads that never had the potential to be customers in the first place.
Show Me The Money – How Much Will Plumbing Leads Cost You?
Although quality leads might be more expensive, they will prove to be much more valuable in the long run. Paying for hundreds of leads that really had little to no potential of turning into real customers is a waste of time and money. Paying for one lead that turns into a real customer is much more valuable than paying for 9 less expensive leads that don’t amount to a paying customer. Plumbing leads can range anywhere between $20 to $125 per call while the average ticket price reported by our clients is $638. Looking at those averages, you’re getting so much more in return for leads, especially if you’re only paying for valid plumbing leads.
Another reason why quality leads could seem more expensive is because higher Cost Per Leads allow your marketing firm partner to spend more towards keeping your search results at the top of search engine pages like Google and Bing. When you partner with Service Direct, you can change your CPL at any time to meet your marketing needs and you’ll be guaranteed that each lead you pay for will be a potential new customer every time!
Our Two Cents – Make The Decision That’s Right For Your Plumbing Marketing Plan
After narrowing down the top businesses that provide marketing strategies that will best suit your needs, it’s all about vetting the companies and comparing results. Speak to past and current customers and ask for a proven track record of their success with lead generation. If they’re vague or hesitant to go into it, then they’re probably not doing so great and you don’t want to fall victim to a company that knew they couldn’t deliver high quality results. A trustworthy company will showcase their testimonials and will be happy to help out by explaining any of their services or terms even if in the end you decide to go a different direction.
Whichever company you choose, answer your phone! Answering your phone will not only increase your chances of closing a deal with the leads you’re paying for, but it creates a reputation of great customer service and quick response time. That’s great marketing for your business! Promoting your outstanding business reputation is one of the best marketing strategies around and essential to the growth of any company. When people have a pleasant experience with a company, they typically share their great experience with others. Whether it’s through a testimonial, family, or friends, they’re essentially advertising for you due to the positive experience they had. All of that starts by simply answering your phone!