Understanding Podiatrist Pay Per Call
Before partnering with a lead generation company, you must first understand what services they can offer. Pay per call is a highly successful lead generation strategy that connects businesses with clients actively searching for their services. As mentioned above, pay per call companies use keyword bidding and other advertising tactics to put your name on the map for people who are in need of your podiatrist services. Pay per call is particularly successful because it creates a convenient way for clients searching on their mobile devices to simply click on a phone number and instantly be paired with an expert available to answer any questions or concerns.
It’s important to understand that not all pay per call companies are created equal. There are different strategies that prove to be successful depending on your lead generation needs. For example, there’s pay per call vs. pay per click, and shared leads vs exclusive leads. Exclusive leads mean you don’t have to compete with other companies seeking leads through the same lead generation company. At Service Direct, we provide exclusive leads in real-time that have real potential of turning into clients. In fact, the only leads you will pay for are the ones actively searching for your services so you never have to worry about being charged for leads who never had the potential to be a client like spam calls and wrong numbers.
How Much Does Podiatrist Lead Generation Cost?
A Service Direct, our Podiatrist cost per lead ranges from $15 to $75. We recommend making your cost per lead (CPL) as high as possible for our advertisers to ensure your services appear at the top of search engines like Google. Our CPL range might seem expensive, but considering the average cost of Podiatrist services ranges from $60 to $400 depending on location and services, there’s actually a potential for a large return on investment! Does this mean you’re locked in to a certain CPL if you sign up for our services? Absolutely not! We believe our clients should be in full control over their CPL, so you can change it at any time for any reason! Whether you need to increase your cost per lead to improve lead generation, or you’re overbooked and needing to slow down, optimizing your CPL is in your hands.
As mentioned earlier, not all lead generation companies use the same tactics. If you come across leads as low as $1, it might seem tempting. But in our experience, quality over quantity always leads to higher success. For example, some pay per call companies might charge for anything from spam calls and wrong numbers to resold leads from months ago. It’s important to research the lead generation companies you’re interested in and read reviews of how they conduct business before deciding on your lead generation partner.
Tips When Partnering With a Lead Generation Company
One of the things to keep in mind when partnering with a lead generation company is that signing up is only the beginning of growing your podiatrist practice. It’s important to monitor the volume of leads you’re receivingand to make sure they’re the type of leads you’re seeking. Also, you’ll see the most success when you use all the tools and resources the lead generation company has made available to you. Don’t forget, lead generation companies are there to do everything they can to grow your business, but they can’t read minds. So if there’s something you’d like to change or if you have any concerns, reach out to them to ensure a successful and pleasant experience from start to finish!
Though it might seem obvious, in order to see the most effective results from lead generation companies, you must answer your phone. You’d be surprised how many people miss out on perfectly good leads simply by not answering the phone. Afterall, if someone seeking podiatrist services calls a business that doesn’t answer, it only gives them the opportunity to call another podiatrist clinic that’s more attentive to their phones and you’ve missed out on a potential new client. We all know spam calls are annoying, but dealing with a couple spam calls is well worth it when it increases your chances of gaining a new client!
Podiatrist Digital Marketing Best Practices
One of the best online tools to use to grow your podiatrist clinic is social media. It’s free, it’s easy to use, and it gives potential clients a place to visit other than your website before deciding on using your services. Not only does social media provide a platform for you to post your success stories, helpful information, winning testimonials, and company photos, it’s also a space where you can consistently engage with current and potential clients asking questions. By publicly communicating with people it showcases your commitment to providing your community with a positive, caring, and compassionate experience from start to finish.
Blogs are one of the most important things to have for any business, but especially podiatrists. As a healthcare provider, the more you can showcase your expertise and knowledge on your podiatric medicine practice, the better. It will inspire confidence and comfort in potential patients searching for your services and also give helpful information to share with anyone experiencing related health issues. Not only that, but content creation provides opportunities for other companies and clinics to link to your articles, bringing you even more traffic and helping grow your business. You can link to your blog on your website and should try to post new articles weekly as consistency is key. Don’t hesitate to promote your articles on social media, that’s one of the things it’s best for!