Understanding Real Estate Attorney Pay Per Call
To understand real estate attorney pay per call, you must first understand the basics of lead generation. Lead generation companies have a team of expert advertisers who are certified to effectively use data insight tools like Google Ads to get your business noticed by customers actively searching for real estate attorneys in your area. When you choose to partner with a lead generation company like Service Direct you will receive calls or form submissions from real customers that are exclusive to you. That means you won’t have to worry about bidding wars with other real estate attorneys in your area!
When deciding to use pay per call lead generation services with your real estate attorney business, it’s important to remember that not all lead generation companies are created equal. Researching the different types of lead generation and what each specific company you’re considering offers is an important step to ensuring the partnership is successful. Deciding whether or not exclusive versus shared leads or pay per call versus pay per click is right for you will not only help narrow down your options but will also help your business gain the most from lead generation!
The Cost of Real Estate Attorney Lead Generation
At Service Direct, our real estate attorney partners typically pay between $20 and $100 for every lead. This figure, also known as your cost per lead (CPL), directly affects how much our advertising team can spend on getting you the high-quality leads you want. While you have complete control over your CPL — it is your attorney business after all — we recommend allocating as much of your marketing budget as possible to this number. Our strategies are researched and tailored to work but only if you are willing to trust us! Simply put, the higher your CPL, the more high-quality leads you will receive.
The average cost of a real estate attorney is between $2,500 and $3,000 for a simple transaction. That means, when you receive a lead through Service Direct, you could make over 30 times your initial investment into that lead. Plus, with our services we never charge you for spam calls, wrong numbers, or solicitors because we know how frustrating those kinds of calls can be, let alone if you had to pay for them! At Service Direct you only pay for real calls from potential clients seeking real estate attorney services in your area so all you have to do is pick up the phone and win the deal.
Social Media Real Estate Attorney Marketing
Social media is an incredible marketing tool that can be used by every type of business to reach new clients and engage with current or previous clients. But, as a business owner it can be difficult to find the perfect balance between a casual and professional presence on sites that were designed to be, well, social. There are a myriad of tips for developing and maintaining a positive social media presence as a real estate attorney. From researching your client and positioning yourself as an expert to joining other lawyer groups and using every social media tool at your disposal, effectively using social media will help give you the boost in client volume you desire.
In some ways, it’s easier to talk about what not to do on social media as a real estate attorney. If you are hoping to create an engaging social media presence, you will want to ensure you are being as transparent as possible. Don’t be fake. You also don’t want to think of social media as just another advertisement. It is a place to connect with people and that is what potential clients are going to expect when visiting your site and interacting with you. Finally, if you’re just getting started in social media marketing it’s important not to overdo it with your efforts. We recommend starting with one platform and building a presence. From there you can jump into other social media sites and continue to market your real estate attorney business.
Tips for Winning Real Estate Attorney Leads
After implementing pay per call lead generation and all of the above digital marketing tactics there’s only one more step to increasing your client volume: win the lead. But, whether you’ve been in the real estate attorney business for a few months or a few decades, you know that it’s never that simple. Sometimes, winning the lead is the hardest part of getting a new client, especially if you are just getting started with your own real estate attorney practice. Keep these simple tips in mind and you may find the next time you have a potential client on the phone you are able to secure the job easier than before.
When someone needs your real estate attorney services, they are either in the process of buying a house or selling one. As you know, this is a major life event and in many ways can be stressful and nerve wracking. When you have a potential client on the phone make sure you are listening to them, not just hearing what they’re saying. This means paying attention to their concerns and desires and doing your best to establish trust from the outset. You also want to set expectations from the outset, especially if a potential client has never been through the process before. Finally, you will want to follow up on every call. Too often businesses lose the job because they don’t follow up with a potential client and another business does. By implementing these tactics you will find the leads are more easily won than before!