Understanding Window Replacement Pay Per Call
In order to ensure you are getting the most out of lead generation, you must first understand what exactly pay per call is and how it can help you gain more customers. Pay per call lead generation companies like Service Direct use techniques like search engine optimization and keyword bidding to get your window replacement company noticed by potential customers in your area. When we connect you with a potential customer, it’s in real time so you can go over how your services can help them and why you are the company for the job. Our expert advertisers know how to target the right customers, allowing us to take the intention of the searcher into account. This way, we are able to take a significant amount of the guesswork out of digital marketing and drive potential new customers straight to you!
At Service Direct, our window replacement partners typically pay between $30 and $350 for every valid lead they receive through our services. This number, also known as your cost per lead (CPL), directly correlates to how aggressive our team can be with driving you leads designed to convert. Because of that, we recommend allocating as much of your marketing budget as you can to your CPL. We also know how frustrating wrong numbers, spam callers, and solicitors can be when you’re trying to run a successful window replacement business. That’s why we never charge you for calls like those. With Service Direct, you’ll only pay for leads from potential new customers actively seeking services you offer! Making the decision to venture into pay per call lead generation can be daunting, but we believe the success you will see will make it worthwhile.
Making the Most Out of Window Replacement Lead Generation
If you’ve decided to move forward with pay per call lead generation there are a couple things to keep in mind to ensure you are able to make the most out of your lead generation experience. The first thing to keep in mind when venturing into lead generation for your window replacement business is that you play a large role in your success with lead generation. It’s important that you don’t “set it and forget it” with regards to the tools that the lead generation company offers. Your willingness to evaluate the progress and success of the lead generation efforts directly relates to how quickly you’ll see the lead volume you desire.
In order for your window replacement business to succeed with lead generation, it’s imperative that you answer the phone every time it rings. While this may seem obvious, you might be surprised how many companies lose out on jobs because they don’t answer the phone. Of course, we understand how frustrating dealing with spam calls and solicitors can be, but it will all be worth it when you answer the phone to find a new window replacement job on the other end! The fact of the matter is that you have a 0% chance of closing a lead when you don’t pick up the phone. Trusting in your lead generation partner to drive the leads your way while making sure you don’t get complacent with their services as well as always answering the phone is a recipe for success.
Window Replacement Social Media Do’s and Don’ts
Do start small.
Whether you consider yourself to be a social media expert or novice, managing a business social media site is completely different from running a personal one. Because of this, we recommend starting small with marketing your window replacement business on social media. That means picking one platform and building a presence there before moving to a second and third. This way, your focus won’t be divided between multiple platforms and you can really explore the one and make the most of it!
Don’t forget to stay active.
One of the biggest differences between personal and business social media sites is that as a business, you have to be active on your site every day. When people visit your window replacement social media pages, they will want to see up-to-date photos, posts, and testimonials. Additionally, they will want prompt responses to any messages or comments directed toward you. By staying active on social media you will help ensure your window replacement business is set up for social media success.
Do use your resources.
To make the most out of your window replacement social media sites, you want to show potential customers how high-quality your services are. Featuring your positive testimonials and photos will not only help make your social media site more engaging, but it also helps build trust in your services from the outset. We recommend asking all of your customers for reviews following a job and putting together before and after photos to really show the quality of your window replacement services. Adequately using resources like these will help bring your social media site to the next level.
Window Replacement Marketing Tips
- Implement remarketing tactics to encourage repeat customers as well as attract new customers. Offering seasonal specials, first-time customer discounts, and repeat customer deals not only incentivizes people who are on the fence about hiring your window replacement services but also keeps your valued customers coming back! Additionally, when new potential customers see the remarketing efforts you are implementing it helps establish confidence in your customer care, which is always a plus!
- Focus on mobile optimization to stay relevant and ensure potential new customers can find your window replacement business. It’s crucial that your website is optimized for mobile so that potential customers in your area can find your business when searching on a mobile device. In this day and age, when a large portion of people’s internet usage is on a mobile device, it’s essential that your website is optimized for mobile usage!
- Don’t be afraid to get creative when trying new marketing strategies! One of the best parts about digitally marketing your window replacement business is that there are so many opportunities to try new, innovative things. Of course, this can seem overwhelming, but in many cases trying something small is not taking a huge risk and could have a big reward. Creativity is especially important when marketing on social media because you want your window replacement business to stand out from the crowd. So whether you’re trying your hand at video creation, are making custom GIFs, or are looking to host a live Q&A, trying your hand at new things is a great way to stay successful in digital marketing.