Understanding Roofing Pay Per Call
At this point, we’ve managed to throw a lot of digital marketing terminology your way, which we understand can be daunting. You might be thinking anything from “how will I ever find the time?” to “I’ve got this!” to “What is pay per call marketing?”. All of those reactions are more than ok, they’re common. Understanding pay per call is much easier than you think. Plus, once you’re clear on how a pay per call marketing company can help you, you might feel more relaxed about finding the time to market your roofing business. That’s one of the biggest benefits of partnering with a pay per call lead generation company: we do the hard work for you so you can focus on keeping your high-quality roofing company running at its best every day.
So what exactly is pay per call marketing? A pay per call marketing company uses online advertising and search engine optimization to bring the leads to you. Companies like Service Direct have years of experience procuring roofing leads that are designed to convert. This means that we connect you with potential customers in real time so all you have to do is answer the phone and close the deal! We also know that spam calls and wrong numbers can be frustrating enough so you’ll never pay for those with our lead generation service.
The bottom line of pay per call marketing is that you are hiring a company with extensive research and skills to connect you with customers looking for high-quality roofing services in your area. That way you can focus on what you do best: sell and produce premier roofing solutions!
Bringing Your Roofing Digital Marketing to the Next Level
Whether you’ve done tons of research or just scratched the surface of what digital marketing has to offer your roofing company, you probably already know that there are a myriad of options that claim to bring your marketing to the next level. While it’s true that there are innumerable next steps to take, we recommend focusing on one that many home service companies let fall by the wayside: customer remarketing.
Customer remarketing is the practice of incentivizing people who have already booked your roofing services or those who considered hiring you but decided against it to book with you. Many companies will focus only on bringing in new customers when they begin their roofing marketing journey and forget to work toward getting return customers as well. Fortunately, there are a few simple remarketing tactics that will bring your digital marketing to the next level.
You can incentivize previous customers to hire you again by offering seasonal tune up discounts as well as offering referral rewards if they recommend your services to a friend who books with you. Tactics to convince those who decided against your services last time include offering first-time customer discounts and sign up bonuses. As an added benefit, all of these tactics will serve to develop confidence in your loyalty and trustworthiness to new customers as well. They’ll see how you treat your current and previous customers and be more likely to hire your roofing solutions!
How to Win More Roofing Leads
Do you feel like you’re not necessarily having trouble getting potential customers on the phone but are instead struggling with closing the deal? Struggling to close a sale is a problem that plagues many business owners regardless of whether they have been running a company for a few months or a few years. There are a few fixable things you or your employees may be approaching the wrong way when talking with a potential customer about your roofing services.
One major mistake to be aware of is many home service businesses do more talking than listening with potential customers. It’s no secret that you know more than the customer — you’re a roofing expert after all — but in most cases the customer needs to feel heard to know that your roofing company will do right by them. Bulldozing over their concerns or assuming you know exactly what they need from the start is not going to establish the confidence you want them to have in your services.
Another missed opportunity that causes many roofing companies to lose the sale is forgetting to follow up with a potential customer. More often than not your roofing business is not the only company they are speaking with. This means you’ll need to follow up and remind the customer of your high-quality roofing services to ensure you stay on their radar and are hopefully the company they end up hiring.
Keeping these simple, key sales tips in mind when you get on the phone with someone seeking your roofing solutions will set you above and beyond your competitors and help you close the deal every time!
Roofing Marketing Do’s and Don’ts
Understanding buyer psychology is a great way to know what to do and what not to do to better promote your premier roofing business.
Do Emphasize Photos, Testimonials, and Other Value Propositions
Imagine that you are hiring someone to install new tile in your bathroom. Are you more likely to hire the company that has very little to show for previous work or the company that has dozens of photos displaying quality tile work as well as reviews from satisfied customers just like you? Obviously you would be more likely to hire the latter, and the same idea goes for your roofing company.
Customers are going to want to feel confident in your services before they even get on the phone with you and the primary way to establish that confidence is by emphasizing testimonials and photos of jobs well done. Those are the most likely elements to get a new customer on the phone with you. Then, once you have them on a call, you’ll want to emphasize what makes you stand out from your competitors. Whether it’s your businesses longevity, your utilization of latest and greatest tools, or your special offers and warranties, those are the things that will help seal the deal for customers seeking your roofing solutions!
Don’t Bury Your Contact Info on Your Website
Once you have your high-quality website, you’ll want to make sure you are displaying your information in a clean, professional way. This helps reflect your professionalism as well as streamlines the process by which customers will get into contact with you. Too often businesses will bury their contact information, including phone numbers, email addresses, and business hours, at the bottom of their website or on a separate page.
Instead, you’ll want to display your contact information prominently and concisely. That way when a potential new customer reaches your website they will know within seconds how to get in touch with you. According to a study, users often leave a webpage within 10 to 20 seconds of arriving. Your task is to get your message across and have your contact info displayed up front so the customer will find everything they need to contact you in that short amount of time.
Do Follow Up With Customers After Every Job
It’s important to remember that your job isn’t finished once the roofing work is complete and the payment comes through. There should always be an “after” element to every job that focuses on reaching out to customers to gauge satisfaction and promote future projects that may be of interest to them. You want to know how you did and what you could potentially do better. Plus, this is a great opportunity to ask satisfied customers for the aforementioned testimonials that boost your businesses’ reputation.