Just like not all roofers are the same, not all roofing lead generation services are the same. For over 15 years, Service Direct has generated quality, exclusive roofing leads to clients throughout the United States. Join our Marketplace today for free and start growing your business!
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Now Growing Your Business Is As Simple As Answering Your Phone.
SEE HOW MANY LEADS WE HAVE IN YOUR AREA
Our Marketplace generates over 2,000,000 Phone Call Leads Across the United States each month.
See how many we generated in your area last month!
Exclusive Roofing Leads Near You
Tell Us What Leads You Want
What Types of Customers and Where
Let us know what type of customer Leads you want and where your company’s Service Area is located so that we can target the perfect customer for your business.
Tell Us How Much You Want to Pay
You Decide The Price Per Lead
Let us know how much you want to pay per Lead and we will go out and get as many as possible for you. The more you can pay, the more we can get you.
We’ll Drive Exclusive Leads to You
Customers Contact You Directly
When we find someone in your area that is actively looking for your services, we connect them in real-time with your business exclusively so that you can win their business.
You Track Your ROI
Know Your Return to the Penny
Knowing your ROI has never been simpler or more transparent. Easily listen to calls and track your revenue and spend within your mySD platform so that you can know your exact ROI.
Here’s What Our Clients Are Saying
With any marketing service, success should be measured in dollars and cents.
Average Return on Investment
Average Leads Delivered per Month
Average Appointment Rate on Leads
“Service Direct has been the backbone of all our leads this year. Their service is straight forward and simple to use. Of all the services we use, we are closing the most through SD. Our business has grown considerably since we started using them and we couldn't be any more satisfied with the quality of the leads we end up paying for.”
—Anthony Picarello, CEO
PIC Home Pros
“Service Direct is the biggest lead generator for me in the business right now. No question. I am very pleased with the support that I get. I am very optimistic about my future with Service Direct. I think it actually blows other lead generation companies out of the water. This is money better spent that paying to optimize my own website.”
Handyman Connection of Santa Clarita
“We have experienced almost a 20X return on investment with Service Direct's leads. Their service is the only 'direct' way to get quality leads.”
“Service Direct has had a large impact. Due to the number of viable calls received, we are able to book, close and conduct more work. This has lead to additional employees and increased our sales. 95% of the calls received through Service Direct lead to booked appointments and then we close approximately 70% of those.”
Spaulding Decon of Alpharetta
“We’d like to thank everyone on the team over at Service Direct for their continued support and service. You are all extremely professional and helpful whenever you are called upon, which we value. If anyone out there is looking for a quality lead generation company please give these guys a call!”
—Jonathan Marquez, General Manager
Dial One Sonshine Plumbing, Heating, A/C & Electrical Inc.
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How To Get Roofing Leads Online
Everything that a building is supposed to provide — shelter, comfort, safety, sanctuary — is nonexistent without a sturdy, quality roof. As a premier roofing company you already know this. You also know how important it is to maintain that roof with regular service to ensure longevity and safety. But, one thing you may want to know more about is how to bring in the volume of new customers you want. Thankfully, digital marketing tools make it easier than ever to showcase your business to new customers!
At a time when most people walk around with small computers in their pockets, having an effective online marketing strategy is crucial to growing your customer base. Not only will it help you bring in new customers, but it will also help you engage with previous customers to ensure they keep up with their regular roof maintenance. But where to start? The first step toward beginning your digital marketing journey is creating a high-quality website to reflect your high-quality roofing business. Be sure to optimize that site for mobile so that anyone searching for roofing in your area can find you on their phone!
Once you have your website there are a few different directions you can go in to promote your business online. You may want to focus on social media engagement and promotion, featuring photos and testimonials of your jobs well done. Or perhaps you’ll want to focus on customer remarketing tactics to keep previous customers coming back. You might even want to consider partnering with a pay per call marketing company to help take some of the guesswork out of your marketing strategy! Regardless which tactic you decide to focus on first, any of these marketing tools will keep you moving toward getting new customers.
With Service Direct, you are buying real-time, exclusive roofing leads on a pay-per-call basis.
Understanding Roofing Pay Per Call
At this point, we’ve managed to throw a lot of digital marketing terminology your way, which we understand can be daunting. You might be thinking anything from “how will I ever find the time?” to “I’ve got this!” to “What is pay per call marketing?”. All of those reactions are more than ok, they’re common. Understanding pay per call is much easier than you think. Plus, once you’re clear on how a pay per call marketing company can help you, you might feel more relaxed about finding the time to market your roofing business. That’s one of the biggest benefits of partnering with a pay per call lead generation company: we do the hard work for you so you can focus on keeping your high-quality roofing company running at its best every day.
So what exactly is pay per call marketing? A pay per call marketing company uses online advertising and search engine optimization to bring the leads to you. Companies like Service Direct have years of experience procuring roofing leads that are designed to convert. This means that we connect you with potential customers in real time so all you have to do is answer the phone and close the deal! We also know that spam calls and wrong numbers can be frustrating enough so you’ll never pay for those with our lead generation service.
The bottom line of pay per call marketing is that you are hiring a company with extensive research and skills to connect you with customers looking for high-quality roofing services in your area. That way you can focus on what you do best: sell and produce premier roofing solutions!
Bringing Your Roofing Digital Marketing to the Next Level
Whether you’ve done tons of research or just scratched the surface of what digital marketing has to offer your roofing company, you probably already know that there are a myriad of options that claim to bring your marketing to the next level. While it’s true that there are innumerable next steps to take, we recommend focusing on one that many home service companies let fall by the wayside: customer remarketing.
Customer remarketing is the practice of incentivizing people who have already booked your roofing services or those who considered hiring you but decided against it to book with you. Many companies will focus only on bringing in new customers when they begin their roofing marketing journey and forget to work toward getting return customers as well. Fortunately, there are a few simple remarketing tactics that will bring your digital marketing to the next level.
You can incentivize previous customers to hire you again by offering seasonal tune up discounts as well as offering referral rewards if they recommend your services to a friend who books with you. Tactics to convince those who decided against your services last time include offering first-time customer discounts and sign up bonuses. As an added benefit, all of these tactics will serve to develop confidence in your loyalty and trustworthiness to new customers as well. They’ll see how you treat your current and previous customers and be more likely to hire your roofing solutions!
How to Win More Roofing Leads
Do you feel like you’re not necessarily having trouble getting potential customers on the phone but are instead struggling with closing the deal? Struggling to close a sale is a problem that plagues many business owners regardless of whether they have been running a company for a few months or a few years. There are a few fixable things you or your employees may be approaching the wrong way when talking with a potential customer about your roofing services.
One major mistake to be aware of is many home service businesses do more talking than listening with potential customers. It’s no secret that you know more than the customer — you’re a roofing expert after all — but in most cases the customer needs to feel heard to know that your roofing company will do right by them. Bulldozing over their concerns or assuming you know exactly what they need from the start is not going to establish the confidence you want them to have in your services.
Another missed opportunity that causes many roofing companies to lose the sale is forgetting to follow up with a potential customer. More often than not your roofing business is not the only company they are speaking with. This means you’ll need to follow up and remind the customer of your high-quality roofing services to ensure you stay on their radar and are hopefully the company they end up hiring.
Keeping these simple, key sales tips in mind when you get on the phone with someone seeking your roofing solutions will set you above and beyond your competitors and help you close the deal every time!
Roofing Marketing Do’s and Don’ts
Understanding buyer psychology is a great way to know what to do and what not to do to better promote your premier roofing business.
Do Emphasize Photos, Testimonials, and Other Value Propositions
Imagine that you are hiring someone to install new tile in your bathroom. Are you more likely to hire the company that has very little to show for previous work or the company that has dozens of photos displaying quality tile work as well as reviews from satisfied customers just like you? Obviously you would be more likely to hire the latter, and the same idea goes for your roofing company.
Customers are going to want to feel confident in your services before they even get on the phone with you and the primary way to establish that confidence is by emphasizing testimonials and photos of jobs well done. Those are the most likely elements to get a new customer on the phone with you. Then, once you have them on a call, you’ll want to emphasize what makes you stand out from your competitors. Whether it’s your businesses longevity, your utilization of latest and greatest tools, or your special offers and warranties, those are the things that will help seal the deal for customers seeking your roofing solutions!
Don’t Bury Your Contact Info on Your Website
Once you have your high-quality website, you’ll want to make sure you are displaying your information in a clean, professional way. This helps reflect your professionalism as well as streamlines the process by which customers will get into contact with you. Too often businesses will bury their contact information, including phone numbers, email addresses, and business hours, at the bottom of their website or on a separate page.
Instead, you’ll want to display your contact information prominently and concisely. That way when a potential new customer reaches your website they will know within seconds how to get in touch with you. According to a study, users often leave a webpage within 10 to 20 seconds of arriving. Your task is to get your message across and have your contact info displayed up front so the customer will find everything they need to contact you in that short amount of time.
Do Follow Up With Customers After Every Job
It’s important to remember that your job isn’t finished once the roofing work is complete and the payment comes through. There should always be an “after” element to every job that focuses on reaching out to customers to gauge satisfaction and promote future projects that may be of interest to them. You want to know how you did and what you could potentially do better. Plus, this is a great opportunity to ask satisfied customers for the aforementioned testimonials that boost your businesses’ reputation.