What is Siding Pay Per Call?
The purpose of pay per call companies is to generate more leads to your business by sending potential new customers straight to your phone. All you have to do is pick up! Something to be aware of before choosing a pay per call company is that not all pay per call firms are created equal. It’s important to look into exactly what leads you’ll be paying for before you make your decision. When deciding on a pay per company you can trust, make sure you’re not being charged for spam, wrong numbers, or resold leads from months ago. You should only pay for leads that have true potential of turning into a customer.
At Service Direct, we provide exclusive leads with real potential of turning into jobs. Plus, we give our clients full control of cost per lead (CPL) adjustment at any time. While we recommend having your CPL as high as possible as it allows our advertisers to be more competitive and deliver the best results, we understand as a business owner you should be in charge of your finances. Whether you’re booked up and wanting to slow down a bit or wanting to increase your lead generation, your CPL is up to you! We always conduct business with our clients’ best interest in mind.
Siding Lead Generation Marketing Tips
You’ve heard it before: being skilled at what you do and providing top notch service is not all it takes to turn your business into a success. With today’s technology constantly evolving and everything becoming more and more digital, online advertising has become the new norm and usually generates the best results. So where do you start marketing for your siding business?
Show Your Website Some Love
Have you ever been house hunting and walked into a home that screamed, “I was built in the 70s” with the old dingy wallpaper barely hanging on? Did it send you right back out the door without even bothering to tour the rest of the home because of its poor condition and need for some serious updates? That’s exactly what an outdated, poorly designed website will say to potential customers in need of siding services. We encourage you to learn more about high converting websites for service businesses.
First and foremost, make sure your website is mobile friendly! Most searches occur from mobile devices, so if your website is not compatible with mobile, you’re missing out on a lot of potential clients. You should also put your phone number at the very top of the page in a contrasting color that’s easy to see for all viewers and clickable for their convenience. Stick with a clean, simple design and color scheme that promotes your brand without being too distracting. You want to be sure the top things they search for are listed and easily visible on your site because the more keywords you have, the higher your website will appear on popular search engines like Google.
Advertise on Social Media
Social media is one of the best ways to advertise for any business. As a siding business, you can post before and after photos of your projects, post information on why siding is necessary and the disasters it can prevent, and engage with your clients! It’s a great platform to showcase 5 star reviews, answer questions and concerns, and show people how committed you are to giving your clients a fantastic experience even after you’ve finished the project. Social media gives you the control to build your own reputation and promote your business highlights to ultimately reach more people who are seeking siding services.
How Much Does Siding Pay Per Call Cost?
Different pay per call companies will have different price ranges and it’s worth shopping around to see what price range works best for you. At Service Direct, our siding costs per lead can range anywhere between $25 and $200. A typical siding job cost ranges from $4,255 to as high as $30,000 depending on what material is being used to side the property. So looking at the numbers, if you’re able to turn just one lead into a client you’ll be getting a huge return on investment, which is exactly what you want when partnering with a pay per call company.
But don’t be fooled, if you’re seeing CPL prices as low as $1 and are thinking it’s too good to be true, it probably is. These types of leads could be anything from shared leads which often result in a headache of a bidding war, to resold leads that have already found the services they needed, spam calls, and wrong numbers. The only leads you should be paying for are the ones with the real potential of turning into a client. A good pay per call company will let their services speak for itself and have a proven track record of lead generation success. So if you come across a company asking you to sign a contract before they’re provided any results, that’s a good sign to look somewhere else that will have your best interest in mind.
How To Be Successful With Your Siding Pay Per Call Company
One of the best things you can do when partnering with a pay per call company is to answer your phone! As you know, your business won’t grow simply by the sound of your phones ringing. But,receiving a call from a lead is only the beginning. By picking up the phone you are giving yourself an advantage by speaking to them and selling your services before anyone else can. In fact, you may be the second person they’ve called simply because the first business they called didn’t pick up. So it’s important to always be available so they don’t decide to move on to someone who can address their issues sooner.
In order to make sure you’re getting the most out of your pay per call service, it’s important to have all your technicians and customer support team trained on the highest customer service standards. Not only that, but spending time training your sales team to make sure everyone is closing as many deals as possible. After all, that is where we hand it off to you. Once we’ve made your services visible to leads, it’s ultimately up to you to sell your services and close the deal. So be sure to mention any promotions you have going on or any perks for new customers and ensure that your team reflects your company values of commitment, communication, honesty, and professionalism. If you can make that happen, then you shouldn’t have any trouble closing the deal.