Understanding Towing Pay Per Call
If you are not familiar with the concept of lead generation, you may have a hard time wrapping your mind around how it can benefit your towing company. But once you have a general understanding of what pay per call lead generation is, you will be able to gauge how much you think it could boost your customer base.
Pay per call lead generation companies use digital marketing tactics such as search engine optimization and keyword bidding to get your towing business noticed by customers who are actively searching for your services. The companies will then connect you with those customers in real time so that all you have to do is answer the phone and close the deal! In short, lead generation can help take a significant amount of the guesswork out of digitally marketing your towing business, giving you ample time to focus on what you do best: providing quality towing services.
It’s important to remember that not all lead generation companies are made equal. Researching different types of pay per call companies will help you make an informed decision when deciding who to partner with. For example, some companies will offer shared leads, which means you will be competing with other towing companies in the area for the job, whereas others, like Service Direct, offer more expensive, exclusive leads that are only available to you. Additionally, some companies specialize in pay per click rather than pay per call. Deciding which option is best for your towing company is the best way to ensure a successful partnership.
How Much Does Towing Lead Generation Cost?
At Service Direct, our towing partners typically pay between $10 and $50 for every towing lead you receive through our services. That means that when we connect you with a potential new customer seeking your towing services, you will pay us that set amount, also known as your cost per lead (CPL). We recommend allocating as much of your marketing budget as possible to your CPL as it allows our advertising team to be more aggressive and get you the quality leads you desire. However, we understand that with running a business comes the need for adaptability. That’s why we give you the ability to adjust your CPL at any point, whether you need fewer leads because you’re booked up or you are ready to be more aggressive with getting the leads you want.
So does this mean you will pay up to $50 for every call you receive through Service Direct? Absolutely not. We understand how frustrating spam calls, wrong numbers, and solicitors can be as a business owner, let alone if you have to pay for them. That’s why we only charge you for calls from new potential customers actively seeking your towing services. Considering you can charge as little as $250 for a standard tow in some states, your return on investment with Service Direct could be through the roof. Keeping all of this in mind will help you better understand the real cost of pay per call lead generation and decide if it’s what is right for your towing business.
Unique Digital Marketing Strategies for Towing
A quick search for “towing online marketing tips” yields a daunting number of results and sifting through them all can be frustrating at best. While there is no wrong answer, some tactics are simpler than others and may be a good place to start. Keep in mind that patience is key when figuring out a digital marketing strategy.
In this day and age, when most people are walking around with miniature computers in their pockets, social media is an invaluable tool for all kinds of businesses. Not only does it provide a simple, familiar platform where potential customers can find all of your photos, information, and reviews, but it also allows you to communicate in real time with these customers. Staying active on social media is the key to success as it keeps you at the top of mind when people need your towing services in a pinch.
Producing and publishing video content on sites such as YouTube can be surprisingly beneficial for bringing in new customers to your towing business. Posting informative content can help ease customers’ minds by not only putting a friendly face to your company name but by also showing that you take care of their vehicle. As you know, trust is key when it comes to communicating with future and current customers. Video content is a great way to build that trust from the outset.
How to Win Towing Leads With Every Call
All of these digital marketing tools and tactics are no good to your towing business if you are having trouble winning the lead once you get the potential customer on the call. It’s not uncommon for service companies to have problems closing the deal. Fortunately there are a few key tips to keep in mind when communicating with potential customers to help you get the job every time! From listening intently and communicating expectations to following up with every call, there are numerous ways to improve your customer communication.
When you have a potential customer on the phone, it can be natural to assume you know exactly what it is they need from your towing company. You are the expert after all. But, chances are this person is in a stressful and potentially upsetting situation and the best thing you can do at the outset is listen to what they have to say and honestly communicate expectations. By making sure the customer feels confident and comfortable you are setting yourself up for success as well. Keep in mind the more trust you can build in your services, the more successful you are likely to be with increasing your customer base!