Understanding Tree Services Pay Per Call
Pay per call lead generation companies are teams of expert advertisers trained to use keywords and search engine optimization to get your tree service business noticed by real potential customers. Partnering with a lead generation company allows you to focus on running your business and implementing any other digital marketing strategies such as social media engagement while still seeing an uptick in new customers. The pay per call company will connect you with a customer in real time over the phone so all you have to do is pick up and help them figure out why they should hire you for their tree trimming and removal services.
It’s important to do ample research before deciding which lead generation company you want to partner with. Researching the difference between shared and exclusive leads, pay per call versus pay per click, and the unique tools that each company uses will help ensure your tree service business thrives in the partnership. At Service Direct, we deal with exclusive, pay per call or email leads that take the intention of the customer into account. That way, when you answer the phone with our lead generation services you are immediately connected to a new potential customer who is actively looking for tree services in your area. We have found this is the best recipe for success with our tree services partners as well as other home services we partner with.
Paying for Tree Services Leads
At Service Direct, most of our tree service businesses pay between $15 and $80 per exclusive phone or form lead. This means that for every lead you receive where the customer is actively interested in your services you will pay that predetermined cost per lead (CPL). Your cost per lead is adjustable and directly correlates to the number of high-quality leads you can expect to receive through our lead generation services. The higher your CPL, the more leads you will receive, the lower your CPL, the fewer leads. We recommend allocating as much of your marketing budget as you can to your CPL because that allows our advertisers to be competitive and truly bring in the lead volume you desire.
Does this mean that you will pay up to $80 for every call you receive through Service Direct? Absolutely not. As a service provider ourselves, we understand how frustrating spam calls, solicitors, and wrong numbers can be. That’s why we only charge you for what we call billable leads, or leads from a new customer that is seeking a service you provide. It’s important to remember that getting a call or email does not ensure the lead is won. Think about lead generation like a bridge between you and the customer. We help get the customer halfway over the bridge, but it’s your job to get them to cross the rest of the way by doing what you do best: sell, sell, sell!
Tree Service Lead Generation Red Flags
Now that you know a little bit more about lead generation companies, you might feel excited and ready to partner with a pay per call company. That’s great! But, it’s crucial to remember that all lead generation companies are not made equal. Keeping in mind some red flags when researching lead generation will help ensure your tree services business is successful from the outset.
- Don’t sign any long term contracts or make extended commitments. As a tree service business venturing into lead generation for the first time, you want to make sure you are partnering with a company that prioritizes your success and allows you the ability to do what is right for your business. If a company wants you to sign a contract or commit to a year or more, that is a sign that they are more concerned about their business than yours. At Service Direct, we understand that not every business is going to be a good fit with us. If you feel like our partnership isn’t working for you, we hate to see you go but wish you the best!
- If it seems too good to be true, it probably is. Newer companies will often advertise the best services for the lowest price. While we certainly would never discourage you from partnering with a new company just because they’re new—we were all new once, after all—it is important to have realistic expectations for what to expect from a partnership. Partnering with a lead generation company that is advertising much lower prices will likely end up charging you more in the long run to effectively compete with other pay per call companies. As you know, those sort of unexpected cost increases can throw a wrench in planning and budgeting for your tree service business, which is not the key to success.
- Be smart with your money and stick to your budget. Pay per click companies may seem enticing at first because their cost per click is often extremely low. You may see this and think you’ll save a lot more money in the long run if you’re only paying $1 or $2 per click. But, pay per click advertisers don’t take the customer’s intentions into account, meaning you end up paying for every click regardless of whether or not it was an errant search, a student doing a research project, or a real customer looking for your tree services. These clicks can add up and outspend your budget faster than you think. If you have a rigid marketing budget, pay per call is likely a better choice for your tree service company because you will only pay for calls from real customers seeking your services.
Tree Service Marketing Ideas
We touched earlier on how important it is to get your tree service business to appear near the top of the Google results when someone in your area searches for your types of services. We also spoke briefly about how to make that happen, but implementing those tools can be extremely daunting. Fortunately, there are a handful of tips to keep in mind that will help your site rank well on Google and they all have to do with digital marketing!
One of the most important things that you can do right now for your tree service business is incentivize previous customers to leave you reviews on Google. Positive reviews will immediately help boost your tree service website in the search results and can also be used in other ways to establish trust and confidence early on with new customers. When you have a handful of positive reviews for your business, featuring them on your website is a great way to encourage people to hire you for their tree trimming and removal services. Reviews can also be used to promote your company on social media, highlighting why you are the tree service business people should hire!
To get these reviews, first follow up with a customer after the job is completed. You should be doing this with every job to ensure complete satisfaction. For those customers who are happy with your tree services, ask them to fill out a review! You can even incentivize them further by offering discounts or special offers on their next service if they fill out a review. Customer confidence is key and testimonials are a great way to ensure confidence from the start!