What are Veterinarian Pay Per Call Services?
Lead generation companies like Service Direct combine keyword bidding and search engine optimization strategies to bring more potential clients to companies like yours in real time. It’s important to understand and compare the different lead generation strategies to decipher which one will best suit your veterinary clinic. For example, pay per click is typically less expensive, but simply clicking on an ad doesn’t mean someone is considering those services, which is why pay per click may not result in as many valid leads as pay per call. Looking into the pros and cons of both these strategies is a good idea before partnering with a lead generation service.
It’s important that you understand that not all lead generation services are created equal. Some lead generation companies may charge for spam calls, wrong numbers, or resold leads from months ago. Let’s be honest, spam calls are annoying enough on their own, can you imagine paying for them? Neither can we. At Service Direct, we provide exclusive leads, meaning you won’t have to compete with anyone else or worry about bidding wars. Plus, the only leads you’ll pay for are the ones with true potential of turning into clients. We take out all the guesswork of getting you at the top of popular search engines and take over all the heavy lifting so you can focus on what you do best: treating and saving more animals.
How Much Do Veterinarian Leads Cost?
At Service Direct, our cost per lead for veterinary services, otherwise known as CPL, ranges from $20 to $100. We understand this may seem expensive, but when you compare our CPL to the average cost of veterinary service ranging from $50 to $400, there is potential for a large return on investment. In our experience, quality over quantity always leads to more effective results. For example, if you come across a lead generation company pricing their leads as low as $1, there’s a possibility that those leads could be anything from shared leads, spam calls, and wrong numbers.
We understand as a business it’s important to have control over your finances and how much you’re spending. That’s why we give our clients full control over their CPL. That’s right, you can change your CPL at any time, for any reason. We do recommend keeping your CPL as high as possible as it allows our advertisers to be more competitive with keyword bidding and ensuring your business appears at the top of search engines like Google and Bing. Whether you’re wanting to increase your lead volume or you’re overbooked and wanting to slow down a bit, it’s all up to you!
How To Create A Veterinarian Website That Converts
Your website should be a safe haven for your clients and potential clients who are frantic about getting their pet the treatment they need quickly. It’s important to think about the little things when designing your website and how they can affect conversion. Studies have shown that even colors have a huge impact on your audience. For example, the color red is often anxiety-inducing, whereas the color blue is often soothing. It’s worth looking into different color schemes that will put potential clients at ease when they first see your website, as they might be in a high-stress situation already. Associating your website with calmness and safety is a good first step in the right direction.
Of course, there is a lot more that goes into building a polished website than a well-thought-out color scheme. Your site should be easy to navigate, professional, clean, have your contact information at the top of the page and be accessible in just one click. But, most importantly, your website should establish trust. The easiest way to show potential clients you’re the veterinarian clinic they want watching over their animals is to provide pictures that reflect your claims. For example, when listing your services, don’t pair them with stock images. Instead, showcase real images of animals receiving your treatment, and ask clients for images to post with their reviews after your care. Giving people a solid idea of what you do and how you operate, coupled with solid reviews, will go a long way. Additionally, make sure your site is mobile-friendly as most online searches are done through mobile devices.
Do’s and Don’ts of Veterinarian Lead Generation
Do utilize social media.
Social media is one of the best free marketing tools out there. Not only is it a platform for you to connect with current and potential clients, but it also allows you to publicly showcase useful information about your veterinarian clinic. Using social media you can post helpful tips to keep pets healthy, which shows both your knowledge and commitment to care. Additionally, you can post images, 5 star testimonials, and respond publicly to questions and concerns, giving newcomers a good idea of how dedicated you are to keeping your clients happy and informed.
Don’t sign a long-term contract before you see results.
When partnering your veterinary clinic with a lead generation company, it’s best to let their services speak for themselves rather than jump the gun on something you’re not sure of yet. Signing a long-term contract before seeing results doesn’t necessarily mean the partnership won’t be successful, but you’re taking a risk by agreeing to pay regardless of what they provide. At Service Direct, we understand that not everyone is a perfect fit. Though we’d be sad to see a client go, we’d rather be upfront with our proven track record of success and the services we offer so our clients can decide for themselves whether or not we’re what they need.
Do keep your spirits up and trust the process.
Marketing for your veterinarian clinic isn’t easy. There’s a lot that goes into putting your name on the map and results won’t start pouring in all at once. But the goods news is that running a great veterinarian clinic with happy customers is already half the battle. Each check mark is a building block to another success. For example, happy customers lead to good reviews, good reviews lead to more customers, more customers lead to more business. As long as you’re working toward goals, everything will fall into place with time. All you have to do is stay positive and stay consistent!